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Going for Gold with Winning Media Coverage

By | Client Successes | No Comments

This post was drafted by our spring PR intern from Ball State University, Brianna Helm. 

The games in Pyeongchang may be over, but when it comes to media coverage, BLASTmedia is still racing for the gold. Check out some of the winning media coverage that our athletes — or, in this case, seasoned PR professionals —  secured for clients this month. Read More


Uncovering Stories: 7 Questions to Ask Your Thought Leaders

By | Industry Perspective | No Comments

Thought leadership is a great way for organizations to separate themselves from the pack. By publicly directing a conversation on a given topic, thought leaders establish themselves as an expert in their field and a resource for potential customers looking for answers—thereby lifting their business prospects in the process.

But one does not simply become a thought leader overnight. It takes careful consideration to develop ideas, stories, and angles in order to craft a message that will resonate with your target audience. So, how do you generate those ideas? Start by asking these seven questions to create campaigns that will propel your thought leader and your business. Read More