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BLASTmedia

how data privacy and cybersecurity are changing the tech industry

How Data Privacy and Cybersecurity are Changing the Tech Industry

By | Client Successes, Industry Perspective | No Comments

With tech becoming such a prominent part of our society, and companies increasingly storing consumer data in the cloud, the conversation around data privacy and cybersecurity continues to grow. While data privacy focuses on who is authorized to access data, and cybersecurity focuses on securing data from those unauthorized to have it, it’s imperative that SaaS organizations are actively considering both in today’s digital-first world. Read More

hire-a-pr-agency

Five Reasons to Hire a PR Agency vs. In-House PR Pro

By | Industry Perspective | No Comments

When it comes to generating media coverage for your SaaS company, you generally have two options: hire a B2B tech PR agency, or hire a full-time employee. While it may seem like comparing apples to pineapples, when you think about it, you’re hiring one or the other to do one job: secure meaningful media coverage. We’re betting you already know the general strengths of in-house talent, but maybe are not as familiar with the benefits of hiring an agency.

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agile marketing and PR

What Does Agile Marketing Mean for PR?

By | Industry Perspective | No Comments

The term “agile” likely isn’t new to you, especially if you work at a tech company that relies on agile software development. Agile marketing is, as a HuffPost article defines it, “a measure of the speed at which marketing gets done and a philosophy about ‘how’ marketing gets done.” (For a much more complicated but colorful definition of agile methodology, this clip from HBO’s Silicon Valley, a BLASTmedia favorite, is worth a watch.) Read More

Going-for-gold-with-winning-media-coverage

Going for Gold with Winning Media Coverage

By | Client Successes | No Comments

This post was drafted by our spring PR intern from Ball State University, Brianna Helm. 

The games in Pyeongchang may be over, but when it comes to media coverage, BLASTmedia is still racing for the gold. Check out some of the winning media coverage that our athletes — or, in this case, seasoned PR professionals —  secured for clients this month. Read More