September came and went quickly, but not without generating a new load of B2B tech coverage for our clients. While everyone’s busy buying their costumes and candy for Halloween, the BLASTmedia team has been hard at work producing press coverage. Take a look at some of the treats we scored below. They’re even better than a full-size candy bar. Read More
This post was drafted by our spring PR intern from Ball State University, Brianna Helm.
The games in Pyeongchang may be over, but when it comes to media coverage, BLASTmedia is still racing for the gold. Check out some of the winning media coverage that our athletes — or, in this case, seasoned PR professionals — secured for clients this month. Read More
Full force winds, along with a side of snow have caused quite a few cases of the winter blues. But not here at BLASTmedia! The only thing we were shoveling up last month, was media coverage! So, take a break from dreaming of summery days and warm up with some hot client coverage: Read More
For B2B tech companies, nearly every media relations strategy also includes an analyst relations plan for industry analyst outreach. But why? Analysts aren’t part of the media and conversations with these individuals don’t typically result in editorial coverage. However, analysts understand their field of interest better than anyone, making these relationships extremely valuable. Read More
Thought leadership is a great way for organizations to separate themselves from the pack. By publicly directing a conversation on a given topic, thought leaders establish themselves as an expert in their field and a resource for potential customers looking for answers—thereby lifting their business prospects in the process.
But one does not simply become a thought leader overnight. It takes careful consideration to develop ideas, stories, and angles in order to craft a message that will resonate with your target audience. So, how do you generate those ideas? Start by asking these seven questions to create campaigns that will propel your thought leader and your business. Read More