With tech becoming such a prominent part of our society, and companies increasingly storing consumer data in the cloud, the conversation around data privacy and cybersecurity continues to grow. While data privacy focuses on who is authorized to access data, and cybersecurity focuses on securing data from those unauthorized to have it, it’s imperative that SaaS organizations are actively considering both in today’s digital-first world. Read More
September came and went quickly, but not without generating a new load of B2B tech coverage for our clients. While everyone’s busy buying their costumes and candy for Halloween, the BLASTmedia team has been hard at work producing press coverage. Take a look at some of the treats we scored below. They’re even better than a full-size candy bar. Read More
When it comes to generating media coverage for your SaaS company, you generally have two options: hire a B2B tech PR agency, or hire a full-time employee. While it may seem like comparing apples to pineapples, when you think about it, you’re hiring one or the other to do one job: secure meaningful media coverage. We’re betting you already know the general strengths of in-house talent, but maybe are not as familiar with the benefits of hiring an agency.
The term “agile” likely isn’t new to you, especially if you work at a tech company that relies on agile software development. Agile marketing is, as a HuffPost article defines it, “a measure of the speed at which marketing gets done and a philosophy about ‘how’ marketing gets done.” (For a much more complicated but colorful definition of agile methodology, this clip from HBO’s Silicon Valley, a BLASTmedia favorite, is worth a watch.) Read More
This post was drafted by our spring PR intern from Ball State University, Brianna Helm.
The games in Pyeongchang may be over, but when it comes to media coverage, BLASTmedia is still racing for the gold. Check out some of the winning media coverage that our athletes — or, in this case, seasoned PR professionals — secured for clients this month. Read More
Full force winds, along with a side of snow have caused quite a few cases of the winter blues. But not here at BLASTmedia! The only thing we were shoveling up last month, was media coverage! So, take a break from dreaming of summery days and warm up with some hot client coverage: Read More
If you work for a B2B tech company, contributed content is likely a cornerstone of your PR strategy. It provides the opportunity to control the the message and position your company’s execs as thought leaders in your industry. While contributed content isn’t going away, a new neighbor might be moving in next door: contributed video. Read More