Making an acquisition is an exciting time for any business. Not only does it show momentum in the market with your newly-expanded capabilities and reach, but publicizing the feat gets you in front of new potential investors, segments and customers.
After months of assessing, courting and finalizing the acquisition of another company, it’s finally time to let the external world know. So, where do you start?
In this ebook, we’ll explore how your PR team can play a critical role in positioning the acquisition, questions to consider ahead of an announcement and different ways to approach sharing your news.