SaaS Leaders Deskera and SignUpGenius Tap BLASTmedia to Lead B2B PR Strategy

(INDIANAPOLIS— July 24, 2017) — BLASTmedia is pleased to announce the addition of Deskera and SignUpGenius to the company’s roster of SaaS clients. The national PR agency, which specializes in working with B2B technology companies, was also recently tapped to lead media relations efforts by two other SaaS companies—DemandJump and Signal Vine.

“Our newest B2B tech clients bring new perspectives and expertise to a variety of industries,” said Mendy Werne, CEO of BLASTmedia. We’re excited to use our media relationships, not only in national business and technology – but also niche verticals – to further the reach of those unique perspectives and gain traction for these innovative companies.”

Deskera, a global leader in cloud technology and ERP solutions, and SignUpGenius, the No. 1 online signup service for event and volunteer management, chose to engage with BLASTmedia based on the agency’s proven track record of success and expertise in working with cloud-based and SaaS companies. Chief business development officer, Chris Lucas, experienced BLASTmedia’s proven track-record first-hand in his previous company. Having worked with together prior to Lucas joining SignUpGenius, BLASTmedia secured thought leadership coverage for Lucas in target verticals ranging from national business outlets like Entrepreneur to trade publications like MarketingProfs.

Deskera and SignUpGenius join BLASTmedia’s list of B2B tech clients, including Forrester top DRaaS company to watch, Bluelock, and leading provider of artificial intelligence (AI) insights, Veritone—which the agency recently took through an IPO.

For more information about BLASTmedia and its capabilities, visit  


About BLASTmedia
BLASTmedia is a national, B2B public relations agency, specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results, and are proud to represent brands like Appirio, ZEISS, CloudPassage, Bluelock and Formstack. Follow BLASTmedia on its blog, Facebook and Twitter.

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Anna Julow Roolf

As a VP at BLASTmedia, Anna draws from her account management, media relations and digital marketing experience to help provide more seamless onboarding for clients and employees. She enjoys writing and is a sucker for a well-told story, but she's known around the office for her love of formatted spreadsheets and a well-thought-out process.

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