From Spotify to Peloton to PlayStation, there’s no avoiding the year-end recaps/wraps, and we’re coming ‘atcha with our own. As we nearly approach 2023, we’re wrapping up our top SaaS PR blogs from 2022. This year, our team wrote over thirty posts focused on SaaS PR topics, such as how to be featured in software blogs and tips on executing PR in a downturn.
Whether you read them all or only caught a few, you want to take advantage of the SaaS trends and learnings in the blogs below. Here is a countdown of our most-read blog posts of 2022:
#5 Why PR Works for SaaS
Longer sales cycles and fierce competition have led SaaS companies to focus more on their brand. Building awareness through clear messaging is vital for SaaS companies to withstand competitors. This blog shares three reasons why PR works for SaaS brands.
#4 What Is Non-traditional PR?
As a SaaS PR agency, we leverage various channels to secure our clients meaningful coverage. In this piece, we break down non-traditional PR, including podcasts, software company blogs and video coverage, to show how capitalizing on non-traditional PR tacts is critical to successful campaigns.
#3 4 Pillars of B2B SaaS PR
For SaaS companies, PR doesn’t only help with building your thought leadership; it impacts an entire SaaS business, from recruiting to fundraising. This post covers the ‘Four Pillars’ of B2B SaaS PR: investors, employees, partners and customers.
#2 We Canceled All Meetings for 1 Week, Here’s How It Went
We’ve all been in meetings where we thought, “Couldn’t this just be an email?” This year, we canceled all internal and external meetings for one week to see how it would go. Find out our results in this blog.
#1 How to Set and Measure PR OKRs: Objectives and Key Results (OKRs)
Drum roll, please. Coming in at number one is our blog on setting and measuring PR OKRs. The debate continues on how to measure PR. We followed suit with many of our clients and shifted our focus to an OKR framework. Not familiar with OKRs? This piece explains what they are and how we use them to measure our SaaS PR efforts.