We specialize in PR for B2B SaaS companies and challenge the traditional press-release-driven model, offering services to produce a balanced coverage mix of news and thought leadership to drive a consistent narrative.
We maximize press opportunities by using proactive tactics like rapid-reaction, leveraging client customers as thought leaders, ghostwriting bylines on behalf of executives, mining for internal data and developing a deep bench of spokespeople for commentary.
We analyze our client results across the agency each year. Press release postings make up only 20% of all coverage — the remaining 80% includes a combination of features, interviews, bylines, mentions, quotes and data stories derived from our SaaS media relations expertise. Learn more about our SaaS PR services.
Distributing a press release over a paid wire service and hoping for a story doesn’t equal media relations. An effective SaaS media relations strategy involves not only the ability to uncover an interesting story (sometimes from the mundane), but also a deep understanding of the media landscape. It also needs a team of people dedicated to grinding it out to get results.
At BLASTmedia, we leverage SaaS media relations to secure meaningful media coverage to impact a category, not just the news cycle. From placing contributed content and securing software product reviews to leveraging data reports and competitor newsjacking, we work tirelessly to create a consistent narrative in the press for our clients.
- National, local, vertical and trade media coverage — print, broadcast and online
- Podcast interviews
- Announcements — product, leadership, growth, awards, customer, partner
- Newsjacking / reactive opportunities
- Leveraging client customers for media involvement
- Company and SaaS CEO/founder features
- Software product reviews
- Client data and owned-asset campaigns — eBooks, whitepapers, reports
- HARO and QWOTED response management
Making noise is different than making a statement. In a crowded B2B SaaS market, piggy-backing the overused vernacular (new normal, anyone?) has become standard practice, creating more thought followers than thought leaders. Effective thought leadership requires consistent story mining with executive spokespeople and SMEs to uncover fresh, compelling commentary and contrarian perspectives and then promoting the heck out of the narrative across different channels.
Our team understands the power of SaaS thought leadership because we’ve spent the last 15+ years positioning B2B software companies and their spokespeople as industry experts. From media interviews to speaking engagements, we understand what it takes to establish and sustain a SaaS thought leader.
- Contributed content / bylined article placements
- Media interviews (podcast, virtual, in-person and written)
- Executive and SME story mining
- Speaking program management
- Analyst relations
- Award program management
- Media training
- Speaker bio and abstract development
- Category predictions
Your spokespeople and SMEs have interesting commentary inside their minds, waiting to be extracted and shared with the world. To fully realize the benefit of those experts, SaaS PR services should include dedicated content creators who turn those thoughts into compelling copy to support media relations and thought leadership. We look beyond your standard corporate spokesperson (CEO/founder) and help identify an additional bench of SMEs across product and verticals to maximize all media opportunities.
At BLASTmedia, our team leads guided story mining sessions to help leading SaaS companies uncover bold perspectives and sometimes contrarian POVs. Then our content specialists create pieces that push an established narrative in the unique voice of the brand or spokesperson.
- Press releases
- Bylined articles / executive ghostwriting
- Media Q&As
- Blog content
- Social media content
- Award submissions
- Speaking abstracts
- Quote development
Ah, measurement — the age-old, ever-evolving answer to the question: how do you measure the value of PR? PR is so much more than public relations. It’s perception relations, creating a sense of trust, excitement and credibility in the external market through the media. PR contributes to how your stakeholders feel about your brand. Whether you are a publicly-traded B2B SaaS company or a growth-stage brand, the importance of brand perception is paramount.
As SaaS PR has evolved, so have expectations around measurement. At BLASTmedia, PR measurement involves looking well beyond standard vanity metrics and begins with establishing OKRs (objectives and key results) with our marketing leaders at the start of the relationship, adjusting quarterly. And, guess what? We build our KRs around your organization’s marketing objectives. We dive into how you are measured in your QBR and determine which objectives we can support through PR. While this approach seems obvious to us, we are shocked at how many agencies don’t build programs based on their clients’ actual marketing objectives.
- Real-time PR data dashboard for full campaign transparency
- Metrics benchmarking and reporting (beyond impressions), including:
- Tracking of backlinks from coverage
- Domain Authority of articles
- Web traffic and sessions from coverage
- Keyword and key message pull through
- Media Share of Voice tracking, reporting and analysis
- Competitor monitoring
- Google Analytics reporting — referral traffic, new users, report downloads, goal completions from PR coverage
- Spokesperson utilization tracking
Discover what you’re missing.
SaaS PR should drive a consistent and obvious narrative for your brand, helping you differentiate, separate, redefine or create a new category.