(INDIANAPOLIS, IND.) – July 13, 2020 – One of the world’s most accredited research firms, Forrester, has recognized BLASTmedia, the only PR agency dedicated to B2B SaaS, as one of the world’s top channel-focused public relations firms. Celebrating its 15th anniversary this year, BLASTmedia’s work and culture has been recognized both nationally and locally, and now adds Top 85 Channel PR Firms to the list.
Forrester is an American market research company providing advice on existing and potential impact of technology to its clients and the public. Forrester works with industry leaders to drive customer vision, strategy and execution that accelerate growth. Forrester’s insights are derived from annual surveys of more than 690,000 consumers and business leaders worldwide, unbiased methodologies and the mutual knowledge of its most innovative clients. Through research, data, custom consulting, events and certifications, Forrester is revolutionizing how businesses advance in the age of the consumer.
“As COVID-19 has changed the marketing and advertising calculus for every vendor, the value of finding a strong channel-focused PR person (or firm) is more important than ever,” says Jay McBain, Principal Analyst for Channels, Partnerships and Alliances at Forrester, “The stories that PR people share with the media need to be timely, robust, accurate, and relevant. Moreover, they also need to be supported by reputable stats, expert opinion, and solid facts.”
Experienced marketing communications and PR services are essential in the face of these challenges. Such credentials contributed to Forrester’s list development of leading channel PR firms from the overall base of 25,000 “pure-play” PR firms in the world (according to Statista). To determine the firms leading the industry, Forrester went to the source directly via social outreach and email — touching base with the media companies (editors, journalists, publishers, and owners/principals) and channel consultants that correspond with PR people everyday. BLASTmedia was named one of the exclusive 85 PR channel public relations firms in the world, as well as one of only 44 located in the U.S. to earn the Top Channel-Focused Public Relations Firms distinction.
“It is an honor for BLASTmedia to be recognized by Forrester as one of the top channel PR firms in the world, ” said Mendy Werne, CEO of BLASTmedia, “It is extremely rewarding to see all of the grit, dedication, and skill of our agency be validated by the media professionals we work with everyday and I’m very proud of our team.”
For more information about BLASTmedia and career opportunities with the SaaS PR agency, visit https://www.blastmedia.com/careers/.
Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS, representing companies in all growth stages—from startup to publicly traded. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.