INDIANAPOLIS — April 13, 2023 — BLASTmedia, the only PR agency dedicated to B2B SaaS, has launched its Client Advisory Board (CAB). The CAB’s mission is to bring together an exclusive group of brand and communication leaders who, together with BLASTmedia, will shape the current and future of public relations for software companies.
The CAB gathered for its first meeting in Q1 2023, covering the topics of PR measurement and handling internal communications in challenging times. Leaders from LexCheck, Novel Capital, Terminus, Formstack, LogicGate and others participated in the CAB discussion.
“Software and PR both change so rapidly, comms leaders must lean on each other for insight, and our CAB creates space for bright minds to strategize and share,” said BLASTmedia EVP, Kim Jefferson. “Not only are we tapping forward-thinking comms leaders to help us improve how we counsel on and execute PR for our clients, but we’re also encouraging them to share comms best practices across a group of peers so they can better position their companies and forge relationships.”
The CAB will meet regularly to identify common challenges and generate potential solutions, preview and influence BLASTmedia’s strategic direction and service offerings, and discuss emerging trends, best practices and industry insights. Upcoming meeting topics include starting and executing a customer PR program and how to get the most out of an agency relationship.
“I originally thought the meeting would be more eye-opening for the BLASTmedia team than for the CAB members, but I ultimately thought the discussion had incredible value for me,” said Allyson Johnson, APR, strategic communications manager at Formstack. “Joining the CAB gave me the opportunity to hear about pertinent communication topics from a group of my peers with similar challenges and goals.”
For more information about BLASTmedia, its clients and its services, please visit www.blastmedia.com. To inquire about joining the agency’s Client Advisory Board, please contact Kim Jefferson at kim@blastmedia.com.