PR for Modern SaaS.
Storytelling for pipeline acceleration
“BLASTmedia is relentlessly focused on driving ROI and actual value that supports our organization’s growth.”
“They don’t deal with fluff and vanity metrics. They’re laser focused on how they can drive value, which is fantastic.”
Everyone I’ve interacted with at BLASTmedia is dialed in to media trends and contextualizes our company message within the overall landscape.”
“The team we work with at BLAST is truly like an extension of our internal team…with BLAST we’re able to be more strategic about how we use PR.”
“BLAST understands the unique challenges of B2B SaaS organizations. They are incredibly strategic and know precisely how to build a comprehensive and effective PR program that aligns with our business goals, helping us drive awareness, increase pipeline, and acquire new customers.”
We Get You.
As a SaaS marketing leader, you face significant challenges to meet customer demands while navigating the heightened expectations around profitability. You have to show value on every dollar spent. A PR investment is no exception, and you need a modern SaaSS PR agency that understands the importance of creating business impact over tracking impressions.
PR has evolved from only vanity metrics. At BLASTmedia, we believe PR for modern SaaS companies influences pipeline. A strategic PR program should warm leads before they speak to your BDRs, be tied to traffic goals, and plug into ABM programs. We’ll help you demonstrate PR’s value to the board and other members of the C-suite.
Standing out in a crowded category is getting harder, regardless of your industry. We’ve all seen the data – it’s more expensive to acquire customers than it is to keep them. Let us help you. We’ll leverage your customers in the media as part of your customer marketing program and elevate your executive thought leaders to humanize the brand, creating a customer connection.
Whether your competitors are the media darlings or they are pulling back on brand spend in a tight economy, our PR strategy will take your competitors head-on. We’ll analyze their media presence and messaging, finding the white space to take over the narrative.
You’re over the phrase, “Do more with less,” but it’s the reality in today’s market. We’ll work with you to understand your goals and needs to ensure you get a tailored SaaS PR strategy for your business. One-size-fits-all and high PR retainers for minimum agency attention aren’t the way forward. What works today is bespoke PR programs, right-sized for your business.
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Discover What You’re Missing.
SaaS PR should drive a consistent and obvious narrative for your brand, helping you differentiate, separate, redefine or create a new category.