(INDIANAPOLIS — November 29, 2018) — BLASTmedia, the only B2B SaaS PR agency, welcomes Moz and 6sense as new clients in Q4. The scaling west-coast SaaS brands tapped BLASTmedia to lead media relations and thought leadership efforts, helping increase industry influence and raise the visibility of executive team members.
“The marketing technology landscape continues to be an evolving vertical and we are excited to bring on two additional industry leaders to this segment of our SaaS client list,” explained Mendy Werne, CEO of BLASTmedia. “Moz and 6sense each bring an established level of industry experience, as well as a solid understanding of the role that PR plays in customer acquisition. We look forward to our partnership and creating momentum as we head into the new year.”
Moz, the leader in search engine optimization technology, and 6sense, the dominant ABM Orchestration Platform for B2B marketing and sales, both selected BLASTmedia based on the PR agency’s experience in B2B SaaS and the martech vertical.
“BLASTmedia is my secret weapon,” said Latane Conant, CMO of 6sense. “I’ve worked as CMO for a number of B2B tech and SaaS brands — one at which BLASTmedia was my agency of record. They have always felt like a seasoned extension my team versus an external vendor and I’m looking forward to the visibility they will bring 6sense.”
BLASTmedia’s experience in B2B SaaS, as well as the agency’s proven 30-day onboarding process, allowed the team to quickly generate media interest for both Moz and 6Sense in Q4. Moz’s acquisition of STAT Search Analytics included a feature in Search Engine Land, and coverage for 6sense’s new feature announcement was seen in Mobile Marketer and Marketing Dive.
Moz and 6sense join BLASTmedia’s roster of new SaaS clients in Q4, including Design Pickle and Jifflenow, which also recently selected the B2B SaaS PR agency to lead media relations and thought leadership strategy.
For more information about BLASTmedia and its capabilities, visit http://blastmedia.com.
Established in 2005, BLASTmedia is the only national B2B SaaS PR agency in the US that represents B2B technology companies from start-up to IPO. BLASTmedia understands the challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.