INDIANAPOLIS — Feb. 12, 2024 — BLASTmedia, the only PR agency dedicated to B2B SaaS, celebrates the launch of the SaaS Half Full podcast’s fifth season, hosted and bartended by BLASTmedia President Lindsey Groepper. SaaS Half Full is inspired by candid bar conversations after conferences and events, providing insights from SaaS marketers and others charged with growing a SaaS business.
The new season kicked off with positioning expert and author, April Dunford, on category creation and positioning; strategic brand builder and storyteller, Totango CMO Karen Budell, on marketing’s vital role in customer expansion; and martech and customer experience expert, Seismic CMO Paige O’Neill, on surviving a new CEO transition.
“From the very start, our vision for SaaS Half Full was to provide listeners candid access to some of the brightest minds in B2B SaaS marketing and growth. Since then, I’ve shared a drink with a line-up of incredibly inspiring SaaS marketers,” said Groepper. “I’ve had so many amazing conversations that give our listeners a peek into the minds of the industry’s biggest luminaries but stripped of the overly messaged and canned responses.”
Since its launch, SaaS Half Full has seen significant traction on top marketing and SaaS podcast lists and featured experts in SaaS marketing and growth, including former Drift VP of Revenue Marketing Justin Keller, former Atlassian Head of Brand Sarah Emmott, 15Five CMO Julia Stead, G2 Head of Marketing Palmer Houchins and more.
Listen to the SaaS Half Full podcast on all major listening platforms, including Apple Podcasts, Spotify, and Google Podcasts. For past episode archives and recaps, visit BLASTmedia.com.
Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS, representing companies from growth-stage to publicly traded. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.