Building a successful PR strategy and plan consists of various components like research, brainstorming and a consistent cadence of communication. But one of the most critical aspects of the initial research stage is content analysis. According to the Public Relations Society of America (PRSA), content analysis is “objective, systematic and quantitative,” and includes a description and evaluation of the content of documents for both the brand and its competitors, including media coverage.
As a SaaS customer, it’s likely you get frequent requests from your vendors to participate in various promotional opportunities such as acting as a customer reference, co-speaking and, yes, case studies. Let’s take a closer look at the top three reasons you should consider participating in a vendor case study:
At BLASTmedia, we often discuss the various options to capture media coverage for our clients, such as thought leadership, leveraging a data report and reactive opportunities. However, one of the most effective ways to secure valuable media coverage is with an informed and interesting SaaS customer story. SaaS customer stories add another layer to a media relations strategy by offering real-world examples of the pain points our clients solve for their customers.
When you’re a little kid, your brain often runs wild with aspirations for the future. You may aspire to be an astronaut, a rockstar or a firefighter. For young tech startups, this experience is relatively similar, as founders aspire to grow into the next big brand like Apple or Google. Read More
Social selling is the process of developing relationships as part of the overall sales process using common social networks such as LinkedIn, Twitter and Facebook. While there are numerous relationship-building tactics used throughout the entire sales process, social media can be an especially effective platform to engage with prospects during the early stages of the customer journey.
However, it’s important to remember that content used in social selling needs to be compelling and not loaded with self-serving, marketing messages. There’s a difference between effective social selling and simply pushing an advertisement. An effective way to make your messaging impactful is to utilize media coverage as a touchpoint with your target audience. Using media coverage works in social selling because it not only provides more opportunities to leverage and fully exhaust a campaign but also showcases your business and thought leaders’ industry expertise or product know-how through third-party validation. Read More
While most people are hitting the gym and tossing the holiday cookies to stay on track with their New Year’s resolutions, the BLASTmedia team is ringing in the new year by celebrating some notable media coverage for our B2B tech clients. From the Wall Street Journal to Inc., check out some of our favorite pieces that closed out 2018. Read More