(INDIANAPOLIS — January 15, 2018) — Following momentum of 2017, BLASTmedia — a national, B2B PR firm — enters the new year with significant additions to its client roster and leadership team. The agency continues to expand its footprint in the Bay Area with San Francisco-based technology companies Moogsoft, Velostrata and Cloud Academy each choosing the agency to lead media relations and thought-leadership efforts. To further the agency’s growth and measurement capabilities for all clients, BLASTmedia has hired Chris Lucas as vice president, who brings his background in scaling high-growth companies and SaaS industry expertise to the agency.
“With more marketing line items than ever before to consider, it’s important for marketing leaders to understand the value and ROI of their PR spend,” explained BLASTmedia CEO, Mendy Werne. “Over the last 13 years, we have generated meaningful media exposure for our tech clients — coverage that helps move their business forward. Chris’ experience in both marketing and growth roles within SaaS companies will help further our ability to measure the business value of PR – fueling agency growth and positively impacting client retention.”
Prior to joining BLASTmedia, Lucas served as the chief business development officer at SignUpGenius, as well as VP of marketing at Formstack where he was the second employee hired and helped scale the company to nearly 70 employees and almost $10 million of ARR. With more than 15 years of experience in marketing and SaaS, he brings with him not only a knowledge of the PR industry, but also direct perspective on the business challenges frequently encountered by B2B technology companies. In his new role, Lucas will focus on performance and growth, while contributing to agency leadership, new business development and overall client retention.
“I truly believe in the value that BLASTmedia delivers and have seen it first-hand, not only as a member of the tech community, but also as a former client of the agency,” said Lucas. “The agency has already made a name for itself as one of the top 25 tech PR agencies in the country and I look forward to helping it reach the next level of success.”
New clients added in January — including Cloud Academy, Moogsoft and Velostrata — add to BLASTmedia’s growing roster of B2B technology and SaaS clients, offering solutions ranging from cloud migration to machine-learning enabled AI for IT operations. In addition to Lucas, new client commitments created the need for BLASTmedia to add more PR account team members to the agency in Q1, focused in both account coordinator and account executive roles.
To learn more about BLASTmedia’s services or job offerings, please visit http://blastmedia.com.
BLASTmedia is a national, B2B public relations agency, specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results, and are proud to represent brands like Appirio, ZEISS, CloudPassage, Bluelock and Formstack. Follow BLASTmedia on its blog, Facebook and Twitter.