Case Studies
Newsjacking: Litmus
Establishing thought leaders as industry experts through newsjacking Overview Litmus is a leading email marketing platform for enterprise customers like Ford Motor Company, Target and JP Morgan. The company looked to BLASTmedia to help position the organization and its spokespeople as thought leaders and experts on personalization and email marketing. Challenge Analytics and personalization are […]
Data Campaign: Pattern89
Pattern89 charged BLASTmedia with increasing awareness of the company as a leading voice in marketing automation Overview Pattern89, a marketing AI platform to predict creative performance, charged BLASTmedia with developing a media relations strategy to increase awareness of the company as a leading voice in marketing automation. Insights and analysis provided by the data campaign […]
Category Separation: Phenom
Phenom solidifies position as leading talent experience management platform Overview Phenom is a leading talent experience management (TXM) solution that helps organizations attract, engage and retain top talent. The scaling SaaS company chose BLASTmedia after a robust agency review, as it needed to raise its profile with HR-buyer communities and increase awareness of its AI […]
PR Supports VC Fund Launch
BLASTmedia generates awareness for the first venture capital firm in Indiana dedicated to investing in Black, Latinx, women and LGBTQ+-led startups.
Thought Leadership Content Builds Authority
BLASTmedia inserted Cheetah Digital as a thought leader in trend conversations to position them as an authority.
Stages of Growth Into a New Vertical Market
Ontario Systems launched into the government sector with BLASTmedia’s support, which was the company’s first new vertical market.
OUR CLIENTS IN THE NEWS
We leverage SaaS media relations to secure meaningful media coverage to impact a category, not just the news cycle. Check out some of our most recent hits and other wins for our clients.
🚨 Case Study Alert 🚨
BLASTmedia turned Apple's iOS 15 update announcement into a news-generating machine for #client @litmusapp.
The #newsjacking strategy resulted in Tier 1 commentary, driving prospects to the Litmus website.
Learn more:
Newsjacking: Litmus - BLASTmedia
Newsjacking allows thought leaders to leverage their expertise to comment on current events or industry trends. It r...
www.blastmedia.com
Yesterday, several members of our team joined #client @firstib to help announce its $16 million partnership with the @IndyHabitat!
Through the partnership, Habitat for Humanity aims to build 100 homes in Marion, Hancock, Hendricks and Hamilton counties.
https://www.firstib.com/about-us/news-resources/press-news/first-internet-bank-partners-with-habitat-for-humanity-to-fund-affordable-housing-loans/
Congratulations to our #client @joindenim on their rebrand and $126M Series B! Check out what the company plans to do with its latest funding via @Kyle_L_Wiggers @TechCrunch
...
Denim, a fintech platform for freight brokers, raises $126M in equity and debt
A fintech platform for freight brokers, Denim has raised $126 million in a mix of equity and debt at a "nine-figure" valuation.
techcrunch.com
Our #client @ribbonhome's CEO Shaival Shah has been selected to speak at @TechCrunch #Disrupt!
We just need some upvotes to get him there!
Visit this link and give it a like so we can see Shaival featured: https://techcrunch.upvoty.com/b/disrupt-audience-choice/lessons-from-disrupting-the-disruptors/
Our #client @CoachHub_IO just finished their series C round of funding! 🙏
Check out this article to see the pitch deck that helped them do it! 🔥👀
Twitter and Coca-Cola use this startup to upskill their staffers. Check out the 21-slide pitch deck CoachHub used to raise $200 million in a round led by SoftBank.
The startup works with a host of blue-chip companies as demand for online coaching services boomed during and after the pandemic.
www.businessinsider.com
Boom! 🙌💥
Incredible news from our #client @Evisort. We can’t wait to see what comes next!
AI Contracts Provider Evisort Raises $100 Million To Reimagine Legal Docs
This is the year’s largest funding round for a legal tech company, according to PitchBook.
hubs.ly
“Brand tracking is a critical business tool that directly impacts sales, marketing and strategy decisions.”
So why aren’t you doing a checkup on your brand yet? 🤷♂️
Our #client @fuelcycleinc just made it even easier to do! Check it out. 👇
https://www.mrweb.com/drno/news33217.htm
Incredible news from our #client @Blueshift_Cyber! 👀🔥🎉
Blueshift to scale XDR security with new $6M funding
Blueshift Cybersecurity has raised a seed round of $6 million. The company specializes in XDR security tools for small- to medium-sized businesses.
hubs.ly
Business is boomin 🔥
We love to see the growth from our #client @allegosoftware!
https://hubs.ly/Q017YMNL0
Congrats to our #client @InterVision_Sys on their expansion! We love to see the growth! 🙌
InterVision Expands Onshore and Offshore Capabilities with Acquisition of Virtuosity
/PRNewswire/ -- InterVision, the leading IT strategic service provider, today announced the acquisition of Virtuosity Co...
hubs.ly
"Cordial's culture and current offering are its strongest assets,” 🔥
Huge S/o to our #client @cordialinc on the highest score possible for Campaign Orchestration Criterion in the Forrester Wave report! 🅰️➕
Check it out below 👇👀
[)
Cordial Receives Highest Score Possible in Campaign Orchestration Criterion in New Report
/PRNewswire/ -- Cordial, the cross-channel marketing platform for brands to communicate in personal, intelligent ways, a...
hubs.ly
Congrats to our #client @LogicGate on the expansion of their executive team! 🎊
We are always happy to see more women in tech leadership! 🙌
Be sure to check out their Women in GRC Virtual Roundtable on March 24th.
[]()
LogicGate Expands Executive Team to Support Strategic Growth
/PRNewswire/ -- LogicGate®, a leading provider of transformative risk and compliance solutions, names Kara Smith as C...
hubs.ly
Congrats to our #client @ribbonhome on their launch in Indiana this past week! 🍾
[)
Ribbon Launches in Indiana, Leveling the Playing Field for Buyers
/PRNewswire/ -- Ribbon, the homeownership company, today announces its expansion to Indiana. Indiana's everyday homebuyers...
hubs.ly
Congrats to [#client] @ironclad_inc on its Series E fundraise! 🎉
Thanks to @SaraMerken for covering!
![Congrats to [#client] @ironclad_inc on its Series E fundraise! 🎉
Thanks to @SaraMerken for covering!](https://pbs.twimg.com/media/FJbMXjXXsAA7UIb.jpg)
Ironclad has secured $150 million in a Series E funding round led by investment management firm Franklin Templeton, the contract management software company said @SaraMerken https://reut.rs/3rtLP9b
Congrats to [#client] @LanguageIO on today's funding announcement! 🎉
Thanks, @Kyle_L_Wiggers for covering the news ⤵️
Though Language I/O is a small, relative newcomer to the localization space, CEO Heather Shoemaker asserts that the company's technology significantly differentiates it from others currently available. https://wp.me/p8wLEc-bx1l by @Kyle_L_Wiggers
How will software vendors leverage the cloud in 2022? @alex_woodie shares cloud-related predictions for the new year, including insights from [#client] @LogiAnalytics.
Read the full article on @datanami ⤵️
The Cloud gives us many things -- including the first crop of #bigdata predictions for 2022 http://ow.ly/O0A650HmaWV #thecloud #analytics #AI
Congrats to [#client] @tackleio on today's funding announcement! The $100M dollar round co-led by
@Coatuemgmt and @a16z with participation from
@BessemerVP brings the company's valuation to $1.25B! 🦄
Thanks to @abracarioca for covering the news!
Newly minted unicorn Tackle plans to use $100 million Series C to accelerate the future of software sales https://tcrn.ch/3qemEHd by @abracarioca
Congrats to [#client] @gtmhub on last week's funding announcement! 🍾
Check out @BITech for all the details. Thanks to @_hasanc for covering the news!
Check out the 19-slide pitch deck Gtmhub, a startup that can monitor the performance of hybrid staff, used to raise $120 million http://www.businessinsider.com/okr-startup-gtmhub-raises-120m-round-led-by-index-ventures-2021-12
The significant growth in streaming audio shows no signs of slowing down. How can advertisers access growing digital audiences? 🎧
[#Client] WideOrbit CPO Will Offeman shares insights in this piece for @advertisingweek:
How Advertisers Can Reach Growing Audiences in Digital Audio - Advertising Week
The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advert...
hubs.ly
Congrats to [#client] @celigoinc on yesterday's funding announcement! 🎉
Thank you, @Kyle_L_Wiggers for covering the news!
IPaaS provider Celigo nabs $48M to grow its process automation technology https://wp.me/p8wLEc-bvx0 by @Kyle_L_Wiggers
Marketers now have the ability to hit every touchpoint along a customer's journey — even at the point-of-sale.
[#Client] @Vibenomics' CSO lends perspective on why Audio OOH works well for retailers. 🛒
Thanks for the inclusion @writertara!
Audio OOH has become an increasingly attractive tool in the marketer's arsenal since it’s measurable and available at scale on programmatic exchanges.
https://adweek.it/3xIlRl8
It's a tight, hot labor market. Learn how [#client] @PhenomTXM is using #AI to match people with the right jobs. 💼
Thanks, @jackjaykelly for covering!
Billion-Dollar Unicorn And Artificial Intelligence Career-Tech Startup Is Improving The Job Search Experience
by @JackJayKelly @Forbes
@PhenomTXM @iphoneimom
@BLASTmedia
https://bit.ly/3doKD0p
The remote office still presents special challenges for working parents. Thought leaders from [#client] @PhenomTXM and [client] @inclusivv share what companies can do to support, retain and attract working parents.
Check out the full piece by @tonythecase in @worklife_news.
Remote work still presents plenty of challenges for working parents https://worklife.news/culture/it-just-takes-one-negative-comment-the-remote-office-still-presents-special-challenges-for-working-parents/ #workingmom #workingdad #WFH #remotework #pandemic #futureofwork #worklife #WorkLifeBalance @ForsbodenforsNY @mckinney @inclusivv @PhenomTXM
Content marketing strategies from 2002 won't cut it in 2022. [#Client] @GoCasted's @CastedLindsay shares why amplified marketing is the new generation of marketing: via @Forbes
Use Amplification Marketing To Attract More High-Paying Clients
Amplified marketing is the next generation of marketing. It focuses on putting conversations at the center of your ...
hubs.ly
Why does cognitive labor matter in the workplace? [#Client] @Moogsoft's VP of Growth shares her perspective in a recent article for @FastCompany.
Read more: #thoughtleadership
No one’s talking about the positive impact of cognitive labor. Here’s why it matters
The VP of Growth at Moogsoft asks: “Aren’t advanced planning skills and immaculate follow-through prized pro...
hubs.ly