Case Studies
Thought Leadership Content Builds Authority
BLASTmedia inserted Cheetah Digital as a thought leader in trend conversations to position them as an authority.
Stages of Growth Into a New Vertical Market
Ontario Systems launched into the government sector with BLASTmedia’s support, which was the company’s first new vertical market.
PR’s role in Series A to Acquisition
BLASTmedia began working with Scout RFP in 2016, as Series-A startup working out of its first San Francisco office. BLASTmedia focused on securing prospect-facing press to help meet customer-acquisition goals.
Increasing Industry Share of Voice
After one year of partnering with BLASTmedia, 6sense owned share of voice for the first time compared to its competitive set — closing the gap by 30 percentage points.
Promoting Brand Campaign Leads to Direct ROI
BLASTmedia promoted Smartling’s brand campaign, helping increase sales including language services by 60%.
Securing Top-Tier Media for C-Level Influence
Leveraging a client’s customer story, BLASTmedia secured coverage in the Wall Street Journal to help Moogsoft position its AIOps platform
OUR CLIENTS IN THE NEWS
We leverage SaaS media relations to secure meaningful media coverage to impact a category, not just the news cycle. Check out some of our most recent hits and other wins for our clients.
Congrats to [#client] @LanguageIO on today's funding announcement! 🎉
Thanks, @Kyle_L_Wiggers for covering the news ⤵️
Though Language I/O is a small, relative newcomer to the localization space, CEO Heather Shoemaker asserts that the company's technology significantly differentiates it from others currently available. https://wp.me/p8wLEc-bx1l by @Kyle_L_Wiggers
How will software vendors leverage the cloud in 2022? @alex_woodie shares cloud-related predictions for the new year, including insights from [#client] @LogiAnalytics.
Read the full article on @datanami ⤵️
The Cloud gives us many things -- including the first crop of #bigdata predictions for 2022 http://ow.ly/O0A650HmaWV #thecloud #analytics #AI
Congrats to [#client] @tackleio on today's funding announcement! The $100M dollar round co-led by
@Coatuemgmt and @a16z with participation from
@BessemerVP brings the company's valuation to $1.25B! 🦄
Thanks to @abracarioca for covering the news!
Newly minted unicorn Tackle plans to use $100 million Series C to accelerate the future of software sales https://tcrn.ch/3qemEHd by @abracarioca
Congrats to [#client] @gtmhub on last week's funding announcement! 🍾
Check out @BITech for all the details. Thanks to @_hasanc for covering the news!
Check out the 19-slide pitch deck Gtmhub, a startup that can monitor the performance of hybrid staff, used to raise $120 million http://www.businessinsider.com/okr-startup-gtmhub-raises-120m-round-led-by-index-ventures-2021-12
The significant growth in streaming audio shows no signs of slowing down. How can advertisers access growing digital audiences? 🎧
[#Client] WideOrbit CPO Will Offeman shares insights in this piece for @advertisingweek:
How Advertisers Can Reach Growing Audiences in Digital Audio - Advertising Week
The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advert...
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Congrats to [#client] @celigoinc on yesterday's funding announcement! 🎉
Thank you, @Kyle_L_Wiggers for covering the news!
IPaaS provider Celigo nabs $48M to grow its process automation technology https://wp.me/p8wLEc-bvx0 by @Kyle_L_Wiggers
Marketers now have the ability to hit every touchpoint along a customer's journey — even at the point-of-sale.
[#Client] @Vibenomics' CSO lends perspective on why Audio OOH works well for retailers. 🛒
Thanks for the inclusion @writertara!
Audio OOH has become an increasingly attractive tool in the marketer's arsenal since it’s measurable and available at scale on programmatic exchanges.
https://adweek.it/3xIlRl8
It's a tight, hot labor market. Learn how [#client] @PhenomTXM is using #AI to match people with the right jobs. 💼
Thanks, @jackjaykelly for covering!
Billion-Dollar Unicorn And Artificial Intelligence Career-Tech Startup Is Improving The Job Search Experience
by @JackJayKelly @Forbes
@PhenomTXM @iphoneimom
@BLASTmedia
https://bit.ly/3doKD0p
The remote office still presents special challenges for working parents. Thought leaders from [#client] @PhenomTXM and [client] @inclusivv share what companies can do to support, retain and attract working parents.
Check out the full piece by @tonythecase in @worklife_news.
Remote work still presents plenty of challenges for working parents https://worklife.news/culture/it-just-takes-one-negative-comment-the-remote-office-still-presents-special-challenges-for-working-parents/ #workingmom #workingdad #WFH #remotework #pandemic #futureofwork #worklife #WorkLifeBalance @ForsbodenforsNY @mckinney @inclusivv @PhenomTXM
Content marketing strategies from 2002 won't cut it in 2022. [#Client] @GoCasted's @CastedLindsay shares why amplified marketing is the new generation of marketing: via @Forbes
Use Amplification Marketing To Attract More High-Paying Clients
Amplified marketing is the next generation of marketing. It focuses on putting conversations at the center of your ...
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Why does cognitive labor matter in the workplace? [#Client] @Moogsoft's VP of Growth shares her perspective in a recent article for @FastCompany.
Read more: #thoughtleadership
No one’s talking about the positive impact of cognitive labor. Here’s why it matters
The VP of Growth at Moogsoft asks: “Aren’t advanced planning skills and immaculate follow-through prized pro...
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