Case Studies
Amplifying HR Leaders to Promote, Retain and Attract Employees
Overview Formstack is a workplace productivity platform that empowers anyone to digitize what matters, automate workflows and fix processes without code. The company works with brands like Netflix, Twitter and NHL. Challenge Formstack appointed Tammy Polk as its new Chief Human Resources Officer to support its commitment to providing a unique employee experience and retaining […]
The Importance of Media Training When Entering a New Category
Overview As notable experts, thought leaders offer their expertise and insights to others via social media, speaking engagements and media interviews. When it comes to the media, interviewees have a short time to get their point across when sharing their perspectives with reporters while incorporating key company messages in an engaging way. Easier said than […]
Trade PR Drives Inbound Leads
Overview Vibenomics is a leading Audio Out-of-Home™ (AOOH) advertising provider for retailers, including grocery brands like Hy-Vee and Kroger. The company looked to BLASTmedia to help bring awareness to its solution and establish its spokespeople as thought leaders in the advertising and retail spaces. Challenge Vibenomics had an upcoming announcement launching its partnership with Hy-Vee, […]
Newsjacking: Litmus
Establishing thought leaders as industry experts through newsjacking Overview Litmus is a leading email marketing platform for enterprise customers like Ford Motor Company, Target and JP Morgan. The company looked to BLASTmedia to help position the organization and its spokespeople as thought leaders and experts on personalization and email marketing. Challenge Analytics and personalization are […]
Data Campaign: Pattern89
Pattern89 charged BLASTmedia with increasing awareness of the company as a leading voice in marketing automation Overview Pattern89, a marketing AI platform to predict creative performance, charged BLASTmedia with developing a media relations strategy to increase awareness of the company as a leading voice in marketing automation. Insights and analysis provided by the data campaign […]
Category Separation: Phenom
Phenom solidifies position as leading talent experience management platform Overview Phenom is a leading talent experience management (TXM) solution that helps organizations attract, engage and retain top talent. The scaling SaaS company chose BLASTmedia after a robust agency review, as it needed to raise its profile with HR-buyer communities and increase awareness of its AI […]