B2B Tech PR Agency Adds New Leadership to Support Record Growth

(INDIANAPOLIS – April 27, 2021) – To support record growth and diversity-based culture initiatives, BLASTmedia, the only B2B SaaS PR agency, welcomes Erica Kehr as vice president of people operations. The role includes growing BLASTmedia as a great place to work and best-in-class PR partner for B2B SaaS brands by curating a vibrant agency environment in support of all things people and culture.

“People drive our business, and our solid team is what has secured our position as the best PR firm for SaaS companies,” said Mendy Werne, CEO and co-founder of BLASTmedia. “Erica comes to us at a pivotal time in our business, and I am confident her experience will make an immediate impact, allowing us to grow and scale while retaining our core values.” 

Kehr joins the team from the strategic growth consulting firm Prolific, where she led Human Capital strategy through data-driven alignment and insights into the recruitment and professional development processes. During 2020, Kehr helped grow headcount for the organization by roughly 30% and assisted agency clients with developing their own recruitment and culture strategies.  

“BLASTmedia has carved out an impressive niche in the SaaS space,” said Kehr. “But it’s also an agency of innovators committed to cultivating diverse and inclusive teams as the company scales. I look forward to bringing my experience in data-driven recruiting and psychometric assessments to BLASTmedia as the company grows.”

The addition of Kehr comes during a period of unprecedented growth for the agency. In 2020, BLASTmedia added a record number of new clients, increased headcount by 22% and ended the year as the #1 PR Firm on G2. The momentum has continued into 2021 with an additional 40% increase in headcount and the addition of 10 new clients in Q1. The agency was also named to the Indiana Chamber of Commerce Best Places to Work list for the sixth consecutive year. 

For more information about BLASTmedia and career opportunities with the B2B SaaS PR agency, visit https://www.blastmedia.com/careers/.


About BLASTmedia
Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS, representing companies in all growth stages—from startup to publicly traded. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.

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About The Author

Anna Julow Roolf

As a VP at BLASTmedia, Anna draws from her account management, media relations and digital marketing experience to help provide more seamless onboarding for clients and employees. She enjoys writing and is a sucker for a well-told story, but she's known around the office for her love of formatted spreadsheets and a well-thought-out process.

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