(INDIANAPOLIS— July 26, 2018) — BLASTmedia, a national Bussiness-to-Business (B2B) SaaS public relations agency, is honored to be a named a PR News Platinum Award finalist in the category of B2B Product Launch.
PR News’ annual Platinum PR Awards celebrate the best communications programs and teams annually and has become an industry benchmark for excellence. The category of Product Launch – B2B was one of six new categories added in 2018.
“As the only B2B SaaS-specialized PR agency in the country, we understand the powerful impact a strategic B2B product launch can have on all areas of a business,” said Lindsey Groepper, president of BLASTmedia. “We appreciate PR News’ addition of the B2B-product launch category this year and look forward to additional opportunities to showcase our team’s work in the future.”
The nominated launch campaign focused on BLASTmedia’s efforts surrounding CloudPassage’s launch of its Container Secure offering at AWS re:invent. The 3-month campaign strategy produced thought-leadership coverage with new product messaging leading up to the announcement and more than 15 pieces of Container Secure coverage during launch week alone. On the strength of the Container Secure announcement, traffic to the CloudPassage site on launch day and the two days following was four times higher than the daily average for the month.
“Product announcements shouldn’t be something that SaaS and B2B companies only think about a week or two ahead of time,“ explained Kim Jefferson, VP of BLASTmedia. “As this case study and the recognition from PR News demonstrates, building momentum for an announcement pays enormous dividends. In the crowded SaaS space, product launches happen every day, so thoughtful announcement strategies are the only ones standing above the rest.”
Finalists for PR News’ Platinum Award finalist in the category of Product Launch – B2B included BLASTmedia, Edelman, IBM Research, March Communications, Parallel Wireless and RIDGID.
BLASTmedia is a national B2B SaaS PR agency that takes a holistic approach to PR, affecting multiple business levels. Through impactful media coverage, content development, and thought leadership, we influence customers, employees and investors to listen, trust and act.