Digital paywalls don’t have the best reputation. For many years, publications have offered their digital content to users free of charge, but this is no longer always the case.
When announcing a new product or securing industry thought leadership placement in an online publication, most PR pros have criteria in mind that they use to determine the quality of the publication. For example, you might ask yourself, does the publication have a large social media following? Is the outlet a household name? Does it have an active and growing monthly readership?
Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Read More
Sure, we get it: your employees are happy, the product is exciting and business is booming. These facts are self-evident, and there is no need to argue that point, right? Actually, there is! Awards aren’t simply an opportunity for your marketing team to pat themselves on the back, winning them has far-reaching effects both in and out of the office. Not only can just the nomination process benefit company pride and employee engagement but winning one can solidify your stake as the leading company in a busy ecosystem. Read More