So you have decided to look into new ways to reach your audience, customers, and investors through public relations, but where to begin? When kickstarting your PR planning, implementation, and evaluation efforts, research should be at the forefront of every great strategy. Rather than an unending loop of trial and error campaigns, taking the time to conduct research can be the make or break of your PR efforts. With proactive and strategic methods, PR initiatives can and should thrive.
Media coverage is great, but what do you do after the piece runs? Rather than a one-and-done post, your coverage can get extra boosts of life and reach new prospects thanks to social media. And the number one resource to help you do that is hiding under your nose.
According to ManpowerGroup, 75 percent of companies struggle to find skilled candidates even with the record-breaking of job openings. To stay ahead of competitors, many human resources professionals see the need for technology to aid in recruiting efforts.