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All Posts By

Grace Williams

2021 SaaS PR Predictions

By | Industry Perspective | No Comments

Looking back on a year that, to put it gently, went completely off track, I was surprised to see many of our predictions for 2020 panned out (on the PR front). This year, we saw fewer SaaS marketing execs using share of voice as their standalone metric to measure the success of PR. We also saw a much closer integration between our clients and their customers — so much so that we now offer to interview and write customer stories on behalf of our clients.

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PR affect SEO

How Does PR Affect SEO?

By | Industry Perspective, PR for SEO | No Comments

One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive way. And because we understand the importance of defining the ROI of PR (especially for you data-driven SaaS marketers out there), we now more than ever find our efforts tying into those of the SEO team on a regular basis.

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newswire services

Are Newswire Services Worth the Spend?

By | Industry Perspective | No Comments

This isn’t the first time we’ve written a piece on newswire services, and I’m sure it won’t be the last. That’s because, like most things in PR, newswire services continue to adapt along with the changing media landscape. Where issuing a release via BusinessWire, PRNewswire or the like used to be a must, using newswire services to amplify company news is now most certainly optional. Read More

thought leadership

Thought Leadership: How to Uncover Pitchable Topics

By | Industry Perspective | No Comments

To keep any brand in the news, marketing and PR teams must present the media with compelling and relevant content, data and perspective on a regular basis — a tall order for any small department.

If your team is struggling to maintain a steady pipeline of thought leadership stories that share interesting industry perspective and actionable expertise, they might need more access to company executives, customers and subject matter experts. Meaningful content can’t be created in a silo.

Following the below steps — ask, aggregate, amplify — will help you develop insightful thought leadership content that can be used across your sales team, with the media and on your company website. Read More