BLASTmedia has been running this media connections series for about six months now, and we’ve yet to explore paywalls. That’s exactly why I wanted to do a Q&A with Travis Bernard, Senior Director, Membership at TechCrunch.
One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive way. And because we understand the importance of defining the ROI of PR (especially for you data-driven SaaS marketers out there), we now more than ever find our efforts tying into those of the SEO team on a regular basis.
This isn’t the first time we’ve written a piece on newswire services, and I’m sure it won’t be the last. That’s because, like most things in PR, newswire services continue to adapt along with the changing media landscape. Where issuing a release via BusinessWire, PRNewswire or the like used to be a must, using newswire services to amplify company news is now most certainly optional. Read More
“When it comes to news, I’m an ocean that refuses no river. But when it comes to immersion — when I really want the four winds of news to blow me deeper into comprehension — my devotion to newsprint is almost cultistic.” — Jack Shafer, Senior Media Writer, POLITICO Read More
To keep any brand in the news, marketing and PR teams must present the media with compelling and relevant content, data and perspective on a regular basis — a tall order for any small department.
If your team is struggling to maintain a steady pipeline of thought leadership stories that share interesting industry perspective and actionable expertise, they might need more access to company executives, customers and subject matter experts. Meaningful content can’t be created in a silo.
Following the below steps — ask, aggregate, amplify — will help you develop insightful thought leadership content that can be used across your sales team, with the media and on your company website. Read More
At BLASTmedia, volunteering in our community is a key part of our company DNA. We aim to complete a minimum of four large-scale volunteer opportunities each year, with smaller supply drives and fundraisers peppered in-between. In 2014, we decided to take our passion for volunteering to the next level by participating in the Super Service Challenge, a nationwide movement to transform business through service. Read More
So you’ve signed up to exhibit at a trade show. You’ve claimed and paid for your floor space, designed and built your booth, and booked your travel and accommodations for the week. What now? Aside from fielding inbound inquiries from marketing companies and potential buyers, how do you spread the word about your company’s attendance? How do you increase foot traffic to your booth? If media coverage and social engagement are among your goals for exhibiting, follow our fool-proof formula and get the most bang for your trade show buck during your company’s next event. Read More