All Posts By

Grace Williams

PR affect SEO

How Does PR Affect SEO?

By | Industry Perspective, PR for SEO | No Comments

One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive way. And because we understand the importance of defining the ROI of PR (especially for you data-driven SaaS marketers out there), we now more than ever find our efforts tying into those of the SEO team on a regular basis.

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newswire services

Are Newswire Services Worth the Spend?

By | Industry Perspective | No Comments

This isn’t the first time we’ve written a piece on newswire services, and I’m sure it won’t be the last. That’s because, like most things in PR, newswire services continue to adapt along with the changing media landscape. Where issuing a release via BusinessWire, PRNewswire or the like used to be a must, using newswire services to amplify company news is now most certainly optional. Read More

thought leadership

Thought Leadership: How to Uncover Pitchable Topics

By | Industry Perspective | No Comments

To keep any brand in the news, marketing and PR teams must present the media with compelling and relevant content, data and perspective on a regular basis — a tall order for any small department.

If your team is struggling to maintain a steady pipeline of thought leadership stories that share interesting industry perspective and actionable expertise, they might need more access to company executives, customers and subject matter experts. Meaningful content can’t be created in a silo.

Following the below steps — ask, aggregate, amplify — will help you develop insightful thought leadership content that can be used across your sales team, with the media and on your company website. Read More

hamilton county harvest food bank

BLASTmedia Volunteers: Hamilton County Harvest Food Bank

By | Work at BLAST | No Comments

At BLASTmedia, volunteering in our community is a key part of our company DNA. We aim to complete a minimum of four large-scale volunteer opportunities each year, with smaller supply drives and fundraisers peppered in-between. In 2014, we decided to take our passion for volunteering to the next level by participating in the Super Service Challenge, a nationwide movement to transform business through service. Read More