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About The Author

Grace Williams

As BLASTmedia’s Senior Vice President, Grace oversees account services, working with agency leadership to understand and react to changes in the media landscape. Using agency data on open rates, placements and OKR completion, she leads the agency in developing best practices and benchmarks to ensure successful campaigns. Grace champions BLASTmedia’s pro bono efforts, supporting minority-owned or operated SaaS organizations, and is a founding member of the agency’s DEI committee. In her free time, Grace enjoys hiking through Indiana’s state parks and working on her 100-year-old bungalow in Indy.