Blog | BLASTmedia

Digital Marketing Download: Facebook Moves Mobile Chat to Messenger

Posted by | BLASTmedia, Digital Marketing, Digital Marketing Download, Social Media | No Comments

Keeping up with what’s new in digital marketing can be time-consuming. Have 15 seconds?  Here’s a round-up of three of the stories we think you should know about now:

  1. Facebook moves all mobile chat to its Messenger app
    This week, Facebook began making all users switch to the standalone messaging app. According to CNET, you’ll still see pending messages in the main Facebook app that we’re all used to, but hitting the Messaging button will now direct you to the Messenger app or prompt you to download it.
  2. Hangout sans Google+? Google adding Hangouts to Google Apps for Business
    Google is making Hangouts part of Google Apps for Business to provide business customer with a more comprehensive communication platform. Although this means using Hangouts will no longer require a Google+ Profile, Google’s project manager for Hangouts told InformationWeek, that Google remains “committed to bring Google+ to the enterprise.”
  3. Instagram unveils ‘Bolt,’ its answer to Snapchat
    Instagram’s answer to Snapchat, has officially arrived, but only in a handful of countries, including Singapore, South Africa and New Zealand according to engadget. A source from Instagram says the company expects to roll it out more widely soon.

Don’t miss our digital marketing download every week. Follow BLASTmedia on Instagram.

 

 

201407-BLAST-Social

#BLASToffers: PR, Social, Paid, and Creative Services

Posted by | BLASTmedia, Digital Marketing, Just For Fun, PR Industry, Social Media, The BLASTmedia Team, Work at BLAST | No Comments

For the past month, we’ve given an in-depth look at everything that #BLASTOffers. We highlighted success stories from our paid, social, PR, and creative teams. In case you missed it, get the quick info you need (with cameos from the hard-working team members):

#BLASTPR: The public relations team here at BLASTmedia has many talents – here’s just three PR strategies they deliver. Take a look at this snippet from our office here:

#BLASTCreative: We talked about the 3 Creative Specialties BLASTmedia Serves Up, while our creative team honed their acting skills in the video below. Check it out!

#BLASTPaid: You’re being advertised to nearly every time you log on the internet or pick up your phone – and you might not even know it! Here’s 3 Types of Paid Advertising You Didn’t Know Existed. Take a peek at our paid department in this video:

#BLASTSocial: Social media is a huge part of the world today, especially when it comes to consumer activity. Here are 3 Ways Social Media Marketing Influences Consumer Behavior. See more from our social team in this clip:

Want more info on the digital marketing services that #BLASTOffers? Visit BLASTmedia.com or contact Lindsey Groepper.

3 Ways Social Media Marketing Influences Consumer Behavior

Posted by | Social Media | No Comments

201407-BLAST-Social

As the world of social media continues to adapt and evolve, so does the way that consumers interact with brands online. For social media marketers, it is important to know how consumers will respond to these heightened avenues of communication.Interested in learning more? Read on for 3 ways that social media marketing influences consumer behavior.

Easy, trusted, necessary word of mouth. Word of mouth has been an essential marketing ingredient since, well, probably the beginning of time. Before there were ads on television, in newspapers, or even on billboards, consumers could only learn about new products and services through literal word of mouth. Of course, when the Internet came along the online customer review became both extremely more accessible and extensively more utilized. Subsequently, social media took such changes to an even further level. A new door was opened for consumers when brands formed a major role on social media sites. Now, part of the consumer deliberation process is researching products or services through Facebook, Twitter, Pinterest, and other social media sites. Not only do brands have their own presences on these sites through which they can provide incentives, information, and consultation, but there are also millions of other consumers in these networks from whom to find recommendations and reviews. This superior mechanism of word of mouth has undoubtedly strengthened the power of the consumer. Because of the way social media has changed this form of consumer behavior, an inferior position or altogether absence on social media could be detrimental to the success of any brand.

#BLASTSocial example: BLASTmedia’s social team leveraged incentives to encourage prospective residents and Indy locals to rate Ironworks on Facebook. The result was an impressive 4.5 star rating on Facebook and tons of relevant, real-time customer feedback for the client. Check out our Ironworks at Keystone’s reviews on Facebook.

Engagement as endorsement and loyalty. Social media strengthens the relationship between businesses and consumers. Through these networks, brands can communicate with consumers on a more frequent and more individual level than what was previously possible. Because of this elevated state of communication, consumers become part of brands as opposed to just being part of a general public. Much of the social endorsement of brands is incentivized, of course, with contests and prizes, and some social individuals are even paid to endorse brands through their networks. However, because consumers can now connect with the identity of brands they like, individuals are able to endorse brands through their organic engagement. With unique avenues of communication through social media, consumers also have the potential to become and remain loyal to the brands they love most.

#BLASTSocial example: The social media minds at BLASTmedia create engaging content for SMS Audio, steadily growing the brand’s social media following and getting individuals to become involved with the brand. By beginning relevant, exciting conversations with users and opening the lines of communication, the social team at BLASTmedia cultivates loyal brand followers for SMS Audio.

Compiled information for informed customers. Aside from being a place to engage and connect with consumers, social media profiles and corporate blogs serve as a hub for companies to release important information. Among product releases, instructions, and sales announcements, simple information such as store hours, locations, and contact information are compiled on most brands’ social media pages. This assemblage of information makes for a convenient place for consumers to inform themselves about products and services, and quickly engage with the brand. Most importantly, a brand’s social media pages drive targeted website traffic.

#BLASTSocial example: BLASTmedia supports software specialists at Adaptive Computing to maintain an informative blog, including posts about the company’s products as well as industry thought leadership pieces. Adaptive’s blog posts are shared consistently via the company’s social media profiles and are a significant force for website traffic. 

 

Want more info on how #BLASTSocial uses the power of social media marketing to influence consumer behavior? Visit BLASTmedia.com to learn more about what #BLASToffers or contact Lindsey Groepper.

BLASTmedia Clients Are Soaking Up the Media Coverage

Posted by | Client Successes | No Comments

BLASTblog_coverage1

Summer’s end may be just around the corner, but our clients continue to soak up the sunrays media coverage this season! Take a look at some recent pieces featuring BLASTmedia’s clients:

 Interested in seeing your company or consumer product covered in the news? Get in touch with Lindsey Groepper to learn how BLASTmedia can help

#BetterCIAtweets and A Brand’s Voice on Social Media

Posted by | Food for thought, Just For Fun, Social Media | No Comments

CIA Tweets and a Brand's Social Media Voice

What does a British comedian with a HBO series covering last week’s news in one hilarious 30-minute segment have to do with the CIA’s voice on social media? We’re glad you asked.

The HBO series, Last Week Tonight with John Oliver, aired a segment titled “Better CIA Tweets” that took a closer look at CIA’s humorous Twitter presence, which raised more questions than laughter. To give you context here are a sampling of real tweets issued by the Central Intelligence Agency:

John Oliver raised some serious questions… What are you doing? Who is this for? Why are you doing it? He went on to say, “Look, CIA, I get you want to be the fun one, but A) you shouldn’t be… and B) you’re not even very good at it.”

The CIA social media team was having difficulty executing the brand’s voice—or even finding the appropriate brand voice. These tweets raise even further questions… should the CIA be humorous on social media? Is the CIA, as a company, humorous at all? How do you want content shared on social platforms from government organizations—or any brand, for that matter?

Defining Voice on Social Media

In the Buffer blog post, “How to Find Your Social Media Marketing Voice,” Kevan Lee identified that voice can draw your audience in or drive them away and gave insight on how to strike the right tone. He identified the difference between voice and tone, especially when it applies to your brand’s content on social.

Voice: Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional.
Tone: A subset of your brand’s voice. Tone adds specific flavor to your voice based on factors like audience, situation, and channel.

He states, “Voice is a mission statement. Tone is the application of that mission.” Another way to look at it is through Social Media Explorer’s four-part formula in finding your brand’s voice

Image via http://fastcompany.com

Image via http://fastcompany.com

Character/persona – Who does your brand sound like? 
Tone – What is the general vibe of your brand?
Language – What kind of words do you use in your social media conversations? 
Purpose – Why are you on social media in the first place?

Once you answer those questions, Marketing Land encourages you to take a closer look at culture, community, and conversation. These elements further help you when developing a voice for your brand.

Culture: What does your company stand for? What makes you stand out from all the others who are after the same audience? Your unique qualities make your culture special, and they should be used when developing your voice.

Community: Listening can reveal how your community speaks and can help you speak easier with them and to them. You can use their language and meet them on their terms.

Conversation: Personality and authenticity help drive social engagement. What do you want to add to the conversation? As you think about what you can offer, you’ll start to see a better picture of where your voice fits.

Applying Your Social Media Voice

Being true to John Oliver’s own voice and satirical nature, he encouraged Last Week Tonight viewers to craft #betterCIAtweets giving the government organization the comedic material they so desperately needed. Not only did this help to increase John Oliver’s own social media presence and viewership for his show, but it also created a community around a specific conversation—in this instance, making fun of the CIA.

By analyzing the brand’s voice and exhibiting it correctly across social media platforms, you strengthen the relationship between brand and consumer providing more authentic content that will move your followers to an action. The CIA’s tweets are generally about providing unclassified information from the archives, but the punny sample tweets don’t hit the mark on voice or tone.

Need help managing your brand’s voice on social media? Contact BLASTmedia to craft a social media strategy specific to your brand’s voice.

Mobile Advertising – Are You Good to Go?

Posted by | Digital Marketing | No Comments

Mobile advertising. Are you good to go?

It is often said that love makes the world go round. We’ve made over half a revolution around the sun in 2014, and love, or perhaps attachment, amplifies true to form. This affection and dependency consumes us as we demand more conversation, quicker responses, and fulfillment of our every need.  Public proclamations of love are wildly abound as some struggle to make it through meetings, dinners, or even commutes without the desire to cradle the object of their desire. The gravitational entity I speak of, the love-gripped propeller of today’s people, is of course their mobile device. Cell phones and tablets continue to grow with such propensity, it is sometimes indiscernible where hands end and technology begins.

It stands to reason, then, that mobile advertising continues to take hold of the digital marketplace. By the end of this year, mobile is predicted to overtake newspapers, radio, and magazines for the first time. Device use and ownership continues to climb, with users so reliant 44% of them take their phone to bed. Is your digital strategy on par?

Mobile growth is no novel concept, nor is its persistent progression a surprise. We all consume the world through our mobile devices in an increasingly regular, efficient, and dependent manner. Whether it’s a grandmother struggling with autocorrect, or a toddler playing the latest game, few are exempt from the allure of mobile entertainment and convenience. Yet there remains a large group of websites, products, and services who are less than prepared for the mobile era. As desktops become a feature of depressing contemporary art exhibits, advertising technology and experience continues to receive touch-ups.

Three particularly big time ad players are among recent ongoing mobile revamps. Google recently announced a partnership with media mogul AdMob, allowing advertisers to push for more app installs and engagement. The introduction of category targeting, deep links aimed at existing users, and conversion optimization signify another wave of growing mobile demand. In addition, Google now intends to warn users before they access sites not optimized for their device. Meanwhile, Facebook is renewing mobile device ads to contain all the bells and whistle of desktop. The social media powerhouse will be updating ads on smartphones and tablets to include social context and page linking, as well as ‘Like’, comment, and share buttons. Also clamoring for development, Yahoo recently acquired app analytics authority Flurry. Yahoo’s purchase comes with an RTB marketplace in addition to advanced data and insights. Platform advances such as these are just a small nod toward improving mobile media abilities.

Industry leaders are preparing for a mobile takeover.  Are you following suit? Advertising on smart phones and tablets does not mean simply crunching your website and ads into mini-versions of their desktop counterparts. Here are a few mobile objectives that should be folded into your strategy:

  • Deals & Discounts. Customers are using devices more wisely. Aside from gabbing to friends and laughing at Snapchats (while bumping into your aisles and other consumers), customers are making price comparisons as they stand in front of your offering. Cut their search short and reward their efforts with an in store discount to push the sale through. If you don’t, that store down the block or their Amazon shopping cart may be only a click away. For virtual stores, the concept still applies. Users on the go often have shorter attention spans, and extra enticement is more likely to garner a conversion before they depart for a competitor site.
  • Reviews/Research. It was once witnessed that a person haggled a lower price on a pre-owned car by pulling out their tablet and citing reviews, averages, and alternate sellers. Do not underestimate the amount of research your audience will do on the go. Include landing pages containing all the relevant purchase decision making information in your mobile optimized sites.
  • View-ability.  Users on mobile devices are often, well, on the go. Someone looking to fill an immediate product or service need will not waste time on unorganized content and will likely skip over such sites to the fastest solution. Simply put, if your audience is mobilized, you should be too.
  • Ecommerce. With users making purchases directly from their device more and more often, it’s no surprise mobile ecommerce boasts an impressive $43 billion market. To capitalize on this growing activity, don’t neglect your purchase funnel or shopping cart design when it comes to differing devices.
  • Social.  A recent ComScore study says that more than 70% of time spent on social media occurs on mobile devices. As audiences page quickly through content, it becomes increasingly important to offer relevant and appealing information in ads. Emphasis on these objectives can generate fruitful results. BLASTmedia findings suggest that mobile ads tend to generate lower cost-per-clicks and higher engagement rates than those on desktop computers.
  • USER EXPERIENCE. Perhaps the most important and most commonly neglected, user experience is a caveat of mobile audience penetration. Poorly optimized sites are wasted clicks, and result in low visit durations and high bounce rates. Crunching your website into a smaller format will not suffice in appeasing mobile users. Not only does this ignore aesthetics and ease of navigation, it turns a cold shoulder to the desires of the visitor. Simply resizing a site for mobile is comparable to shrinking a Big Mac for dieters. Re-create your site based on the needs and motivations of your mobile audience.

To learn more about advancing mobile optimization and bring your brand up to speed, contact Lindsey Groepper.

 

Paid Media You Didn't Know Existed

3 Types of Paid Advertising You Didn’t Know Existed

Posted by | BLASTmedia, Digital Marketing | No Comments

In 2013, over 43 billion dollars were spent on digital advertisements. With this number projected to double by 2018, it’s no surprise that it’s not easy to get your brand noticed on the Internet. While advertisers have never been afraid to be bold in their efforts (think #EsuranceSave30), the idea of more “sneaky” paid advertising is becoming increasingly popular.

The average person may not know the definition of SEO or PPC, but most can figure out when they’re seeing an advertisement. But how many times have you had a brand pushed at you, without even knowing it was happening? Here is our list of 3 “sneaky” paid advertisements that you may have never heard of:

Social Influencer: We all have those friends that like to constantly post tweets about their newest pair of Jordan’s, but did you know that some of those friends might be getting paid to do so? The Twitter account @YaBoyBillNye, with over 650k followers, is actually a sponsored account ran by David Orr, a 22-year-old recent college graduate who “couldn’t find a job” when he finished school – so he made his own. Orr gets paid to tweet about brands and websites from his dozens of parody accounts, and his followers may never know that they’re actually reading ads.

Outbrain: Outbrain is a “content recommendation” platform that suggests links to users based on the page they’re currently viewing.  The platform currently works with sites like CNN, Fox News, and other major news stations. So, when you’re reading an article about the content of McDonald’s french fries, it’s no coincidence that the next suggested article is the “9 Fruits and Veggies That Make Great Infused Water.”

Image via CNN

Image via CNN

Mobile App Ads: In-app banner ads are common, but advertisers are coming up with more savvy ways to get mobile app users to interact with their brand. This advertisement for Westin Hotels (below) required users to wipe the frost from their screen, revealing a tropical destination and information about reserving a trip. Garrick Schmitt, of Razorfish, comments that ads like this give a “playful experience” that are “very game-like.” Other ads offer game prizes for user interaction, such as watching a short video or answering a poll.

Image via Mashable

Image via Mashable

Image via Mashable

Image via Mashable

While subliminal messaging might not be a reliable source of advertisement, brands are coming up with new ways to place ads where you may never even notice. Behind the scenes of all those ads is a great paid media team, like the one we have here at BLASTmedia! We love seeing great client coverage as a result of our team’s work, and sharing that success with our clients.

Here’s an example: Through the combined efforts of strategic paid search and social media advertising, the BLASTmedia team assisted selling out a niche cruise event two months ahead of the client’s goal and five months before the client’s cruise had sold out in any of its four previous sailings.

Here’s another example: The BLASTmedia team  utilized existing video content from adidas to create a 15-second ad video highlighting the entire product line in a visually striking, engaging way. The video ad has sent 3,500+ clicks to each of the retailers that were focused on, in just the first three months it’s been running. Clicks have come at a rate more than four-times the industry average for this ad platform, with the cost for each click falling by half since it began.

Interested in growing your paid media tactics with #BLASTPaid? Contact Lindsey Groepper and let’s get started. 

#BLASTcreative

#BLASToffers: 3 Creative Specialties BLASTmedia Serves Up

Posted by | BLASTmedia, Video Content and Promotion, Video Production | No Comments

With over 16 billion photos shared on Instagram, more than 100 hours of video uploaded to YouTube every minute, standing out in the digital marketing world is becoming more difficult. Maintaining the voice and message of your brand can be monotonous and it’s easy to get stuck. Developing creative and unique pieces of work is no easy feat – but BLASTmedia is ready to take on the challenge.

The creative department at BLASTmedia is consistently adapting and we are always looking to take our work to the next level, right along with your business. Whether you need some help with graphic design or to produce a video from scratch, we are there for you.

Here are just a few key services BLASTmedia’s creative team offers:

Fresh adaptions, across the board. While BLASTmedia started out creating graphics and taking pictures, we have developed new skills in order to better serve our clients. Gone are the days when photographs were enough for your brand, and gone are the days when that is all we provide. In the past 10 years, BLASTmedia has grown to a holistic creative department. We offer options from full-service video production to creative consulting, plus everything in between.

See what we mean: BLASTmedia used illustration, motion design and video to create this explainer video for our client, Stitch Labs. By using multiple assets we were able to make an explanative and entertaining video, outlining the work Stitch Labs offers.

Social branding. Your company has its own voice, image and message – and we love that. We will help you maintain your brand guidelines through our created content. We’ll take the photos, create the graphics and produce the videos, all with your brand at the forefront. While creating work for your company, BLASTmedia can ensure the image you’ve worked hard to build will grow above your expectations.

See what we mean: CrashPlan offered some fun, nerdy tax facts that also highlighted the benefit of backing up financial documents. BLASTmedia was responsible for the data research and design, while also maintaining the voice and image of CrashPlan through the fun, yet informative infographic.

Tight-knit teamwork. The creative team at BLASTmedia is (almost) closer than family, so we don’t miss a thing. While so many agencies have oversized departments that shuffle work through, we will check, and double check, every detail that comes into our hands. Your campaign and voice are important to your brand, so we will make sure it gets all of the attention it needs to stay on top. Communicating your thoughts and feelings about our work is what we love, and our tight-knit team can work twice as hard on getting it right.

See what we mean: SimlpiciKey, designer of the remote control electronic deadbolt, underwent a re-design of their company website. BLASTmedia was tasked with shooting photography for both new and existing products. The collection consisted of both lifestyle and traditional photography – showcasing the robust features of SimpliciKey.

Interested in growing your public relations tactics with #BLASTPR? Contact Lindsey Groepper and let’s get started. 

BLASTmedia_ICYMI

#ICYMI: New Twitter Features

Posted by | BLASTmedia, Social Media | No Comments

With a total of about 255 million monthly active users and 500 million tweets sent per day, Twitter is not going away anytime soon. Even though there are concerns about Twitter’s ability to grow its monthly active users numbers,  Twitter’s role in how we communicate suggests it is likely going to continue to grow. One way it will continue to do so is through the announcement of new, relevant features. Here are four new Twitter features recently announced, or in the experimental stages, and how they can benefit marketers.

Screen Shot 2014-07-15 at 9.59.26 AM1. Organic Twitter Analytics
[Insert Praise the Lord Emoji Here] As a professional working in the social media industry, I’m excited to (finally) see Twitter starting to build out their analytics. Recently, Twitter announced that the Twitter analytics dashboard for advertisers would now include information about how organic tweets are performing. In the past, data was only available for promoted tweets. However, with the updated dashboard, you can now see the number of impressions each (organic or promoted) tweet receives as well as the number of clicks, expands, retweets, and favorites they received. More Twitter analytics allow marketers to be able to provide more information about how their Twitter campaigns are performing and better surmise how they are impacting other marketing efforts. 

2. App Install 
Keeping in mind their long term mobile efforts, Twitter has started offering mobile app promotion to all advertisers. This means that marketers can utilize Twitter App Cards to offer their Twitter audience an install button within the tweet promoting the app. The install button allows users to easily get the app and instantly receive a notification that the app has been downloaded. This is perfect for marketers as they are able to increase their app install numbers because users are able to download an app right away once they see it promoted on Twitter.

3. Commentary to Retweets 
As a regular Twitter user, you likely have been in the position where you’ve wanted to add commentary to a tweet and been awkwardly forced to cut out some “less important” letters to try and fit your message into the 140-character limit with it still making sense. Good luck.

Thankfully, Twitter has been testing a new “Retweet with Comment” feature that lets users add commentary more easily to the tweets they want to share. Below is an image from a mobile phone of the added text showing above the shared material that becomes a Twitter card. Although the tests only appear to be on mobile and not available to all users, we’re hopeful that this will soon be a new feature –  IRL. This will be perfect for marketers  who are hoping to comment on great content they want to share in an effort to increase Twitter engagement.

Image from Mashable

Image from Mashable

4. Mute Tweets
One not so new feature that continues to be a topic of conversation in marketing is Twitter’s mute button. Although Twitter clients have long supported muting either as a feature or by allowing users to create streams of only the content they want to see, this addition to Twitter.com and Twitter’s mobile app makes the ability to ignore even more apparent. Although the mute button presents possibility for decreased reach, it also allows brands the potential to keep followers who might have otherwise unfollowed during say a trade show or other heavily tweeted event. Marketers can also of course overcome the mute feature by paying to promote tweets. (Just one of many reasons to consider adding Twitter to your paid digital strategy.)

What other new features do you wish Twitter would announce soon?

As a social media nerd, I love knowing the “latest and greatest” happening with popular social media platforms. Aren’t as nerdy as me? Contact Lindsey Groepper to find out how BLASTmedia can help you stay on top of the latest happenings in social media.

201407-BLAST-Ingenious Media

The 3 most ingenious uses of social media, ever.

Posted by | Social Media | No Comments

There is no doubt that social media has drastically changed the way we communicate. Through platforms like Facebook, Twitter, and Instagram you can talk to people across the world, see 100 pictures of your cousin’s new kitty, and stalk Justin Timberlake in a whole new way, but social media is so much more. This Internet giant has also spawned ingenious new ways for companies to market their products and for people to make their voices heard. Here are three of the most ingenious uses of social media so far.

1. The clothing store that shows real-time ‘Likes’ of items in-store.
Call it FOMO, call it word-of-mouth; what ever you call it, we are more likely to try something new if we know that thing is well-liked by others. After all, would you ever have tried fermented fruit (a process involving yeast and bacteria) unless you heard from others that wine is delicious? We assume not. A clothing store in Brazil recently put this social endorsement theory to use, employing their Facebook page to make it happen. C&A Fashion, which has clothing stores in eight different countries, implemented electronic clothes hangers which display number of Facebook ‘Likes’ each item of clothing has received. This way, when a Brazilian fashionista is deciding between two summer dresses, she can see which dress is more popular among people from all around the world. So, next time you think those Facebook ‘Likes’ are meaningless clicks into an interminably cluttered cyberspace, think again. Maybe someday all of our Facebook ‘Likes’ will be converted into real-world support.

2. The guy who took customer feedback to a whole new level.
Almost every large corporation has a customer service line to call for “questions or comments” about their products or services, but for some customers the 1-800 number just isn’t enough. Take Hasan Syed, for example, a Chicago-based businessman who had a less-than-satisfactory experience with British Airways in 2013. When the airline failed to respond to Syed’s emails and phone calls concerning his father’s missing luggage, the disappointed customer used his Twitter handle, @HVSVN, to make sure his voice was heard. On September 2nd, 2013, Syed started a paid Twitter campaign in which he spent $1,000 over the course of two days to disgrace British Airways to 50,000 of the airline’s Twitter followers. His tweets ranged from simple messages like “Don’t fly @BritishAirways, their service is horrendous,” to more humorous claims like “Check out @BritishAirways state-of-the-art baggage handling system” with an image of a horse and buggy. Needless to say, British Airways was not the only one to hear Syed’s message. After being featured on Mashable.com and having an interview with CNN, Syed tweeted “I got what I wanted. I win.” Hopefully that means he at least got his luggage back.

3. Oreo’s Instagram gameday competition.
There’s no doubt that some people watch the Super Bowl every year primarily to see the hilarious and touching commercials that are created for this colossal television event. With social media becoming such an important part of marketing for any brand, it’s becoming more common for Super Bowl and other commercials to promote campaigns that already exist on social media platforms. For the 2013 Super Bowl, Oreo used their 30-second spot to do just that. Leading up to game day and the Instagram competition that Oreo would be launching, the brand tweeted teasers and hints for the event, such as “One day left until the most epic competition of the year. And also a football game. Follow us on Instagram for a hint.” When the big day came, the humorous Oreo commercial aired, calling users to “choose your side” on Instagram. For this contest, the winner would not be an individual user, but instead a part of the Oreo: cream or cookie. Oreo asked Instagrammers to post a picture and tag either #creamthis (used 8,368 times) or #cookiethis (used 16,385 times) and promised to recreate the images using only Oreo cookies and creams. Obviously the Oreo cookie side emerged as the winner, but the brand itself had a huge victory in engaging users in a new way.

Of course, there are many other examples where people and companies used social media in ingenious ways. If you have more examples, share in the comments below! If you are interested in boosting your brand’s social media use, contact Lindsey Groepper to partner with BLASTmedia.

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