Blog - BLASTmedia

Three Ways Content Marketing Will Change PR in 2015

Posted by | BLASTmedia, Marketplace Chatter, PR Industry | No Comments

Content Marketing 2015

The popularity of content marketing will continue to rise in 2015, causing more businesses to carve out budget and resources for strategic content campaigns. Ditching traditional marketing tactics for the development of more purposeful, inspiring content sheds light on the changing PR landscape in 2015: The importance of data, establishing a connection between earned and owned media and the evolving media pitch.

Data-driven content is required. An increased interest in content marketing brings more players to the table with low-quality, link-back-seeking content. As search algorithms continue to weed these out, it’s important to elevate your brand above the noise. Utilize data-driven content that speaks to the consumer and publication’s interests. Businesses that conduct their own research have the ability to provide media with reliable, original data to support a trend or story idea. For example, Formstack, a BLASTmedia client, developed the Google Analytics Report with original research to use in PR outreach as a way to generate brand awareness and downloads. After identifying target audiences and creating relevant articles and infographics, the team secured national press coverage with outlets such as The Huffington Post, Inc. and ReadWrite.

http://www.blastmedia.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-25-at-1.48.39-PM.png

Studies also show an increased interest in visual content. In client conversations about 2015 planning, PR pros should inquire about plans for – or the ability to create - assets such as bite-sized graphics, charts, videos or full infographics. Remind clients that visual content is only as good as the data behind it, so it’s still important to include relevant, fresh data in content.

Thought leadership remains important. In 2015, PR professionals can also expect to see the trend of using contributed content to establish thought leadership of brands or individuals (think c-suite executives). With contributed content strategies in place, brands can effectively control messaging and establish a voice connected across earned and owned media. Email marketing software and service provider, Emma, offered expert commentary and visual, timely content to extend its voice, as seen in recent press coverage secured by ongoing media outreach.

“By highlighting newsworthy trends in your vertical, you’ll provide value to a larger audience, stand out due to your unique perspective, and be able to facilitate a discussion on the most important data and information for your industry to analyze,” writes Brian Honigman in a recent post about cultivating thought leadership with content.

However, thought leadership might be crowded in 2015, as publications flock toward the contributor model – along with competitors. When mapping out a thought leadership strategy, don’t forget about platforms that can foster the brand’s owned media. By incorporating regular blog posts on your site, creating a compelling YouTube series or producing podcasts to engage consumers, brands will better develop a cohesive voice across all media forms.

The pitch continues to change. All PR professionals know that the pitch is constantly evolving – and that still rings true when it comes to pitching content. While each editor will have personal preferences, the majority of press likes to be pitched an idea with supporting data, not a finished piece. Fractl industry research suggests that top media will be more receptive to a personalized email as opposed to a phone call: 81 percent want you to pitch by email, and less than 1 percent wanted to be pitched via the phone.

To grab an editor’s attention for content via email, offer them multiple story ideas and make sure the concise pitch is not mass emailed, but rather customized to a specific editor. The BLASTmedia team also recommends offering press easy-to-digest content such as a checklist or content that is easy to compartmentalize for use as supporting data or commentary in a larger story.

Many publications do accept contributed articles and guest posts, but you must get the content in the right hands. Continue to foster journalist relationships to explore how you can work together with data-driven content, industry commentary or reactive story ideas and supporting research.

Interested in utilizing contributed content or developing a strategic content marketing campaign in 2015? Contact Lindsey Groepper to find out how BLASTmedia can help.

Giving Thanks to Clients

Giving Thanks For Our Client Successes

Posted by | BLASTmedia, Blastmedia Clients, Client Successes, Digital Marketing, PR Industry, Social Media | No Comments

Not only is BLASTmedia thankful for the turkey that will soon be filling our stomachs – we are thankful for great client successes! Around this office, we are constantly striving to deliver the best campaign-based strategies possible, ranging from media relations to digital advertising, and more. Check out some of our top highlights from this past month!

  • CNET featured Skinit’s InkFusion Lite case as an affordable gift for the holidays.
  • Barcode Technology client, WASP, was included in an article for The Dallas Morning News on Texas job growth.
  • ibattz was included in Travel + Leisure for their Mojo Battstation Optimus 20400 charger and Newsday’s Tech gift guide.
  • Connected by TCP was included in an Associated Press article that ran on both ABC News and Yahoo News and was also featured in Retail Me Not’s 17 Gifts for Men.
  • The Oklahoman featured United Country Auction Services in list of Oklahoma real estate briefs.
  • Klhip’s Ultimate Clipper was included in Men’s Journal’s gift guide for well-groomed men.
  • Pelican’s ProGear Voyager phone case and Nobis’ Talia ladies reversible vest were featured in USA TODAY.
  • Fox Business included Stitch Labs CEO, Brandon Levey, in an article on small retailer pop-ups during the holidays
  • Speaker company, Boombotix, was featured in the LA Times and USA Today for their partnership with Wu-Tang Clan.
  • Mashable highlighted SMS Audio’s earphones and partnership with Feeding America in a holiday gift guide.
  • Our digital advertising campaign utilizing the new Facebook Video Views format for Men’s Ministry client, Men Stepping Up, lead to 2,800 videos in just 17 days. In addition to driving highly engaged website traffic the ad also received 202 ‘Likes,’ 10 comments and 100 shares.
  • The Adaptive Computing social media campaign for trade show, Supercomputering 2014, created and used the #MoabMatters hashtag to promote their presence. This hashtag was used to promote Adaptive’s speaking engagements, booth giveaway, Theater presentations, and product demos. As a result, the #MoabMatters tweets received 117,339 impressions and reached 14,295 Twitter accounts.

Interested in finding out how BLASTmedia can help your company? Contact Lindsey Groepper to hear how we can assist with your marketing needs. 

Digital Marketing Download: Introducing Snapcash and YouTube Music Key

Posted by | Digital Marketing, Digital Marketing Download, Social Media | No Comments
In this season of giving, sometimes social media bestows upon us exciting new offerings. Other times, a major social network takes away one of the best gifts they’ve ever given–free brand exposure. Check out this week’s Digital Marketing Download to find out what social media gifts we’re thankful for this week and who’s just being a Scrooge:

The image-based messaging app is partnering with Square to allow its users to send money to each other with a new payment feature called Snapcash. Unlike typical Snapchat messages, Snapcash messages don’t atomically disappear from chats; however, once you send money, there is no way to cancel the transaction.
Facebook announced that staring in January it will change the rankings of promotional posts issued by brands to reduce the number that appear in the newsfeed. According to Vindu Goel’s article for The New York Times, “Even posts from big advertisers that spend millions of dollars on Facebook ads will vanish from the news feeds of their fans unless they turn them into ads.”
Google’s new subscription music service rolled out in Beta this week. With the subscription service users will be able to pay $10 per month for ad-free music and videos. YouTube Music Key will also offer offline playback.


Interested in making some of the newest offerings in social media work for your company this holiday season and into the New Year? Contact Lindsey Gropper to find out how BLASTmedia can help! 
Twitter lists how-to

Twitter Lists: You’re Doing Them Wrong

Posted by | Digital Marketing, Social Media | No Comments

If your Twitter profile doesn’t have at least one Twitter list, you’re doing it wrong. If your profile’s top Twitter lists are called “Celebrities” and “Top Tweeters,” I hate to say it, but you’re doing it wrong. Twitter lists provide an opportunity to organize the individuals and companies you’re connecting with on Twitter. When done correctly, Twitter lists can expand your following, position your brand as a leader to industry influencers, and engage your followers.

Over on the Hootsuite blog, Karolina Nowak says, “Your Twitter feed can sometimes seem like an endless pit of updates, because quite frankly, it is. Creating Twitter lists allow for a quick and easy way to catch up with those updates you actually want to monitor.“ She goes even further calling Twitter lists the new “follow” button.

Building Twitter lists highlighting the hottest celebs doesn’t get you in front of potential customers. Twitter lists built on a random assortment of “top tweeters” isn’t specific enough to highlight key people in your industry.

Twitter lists should serve one (or more) of the following goals:

  • Outlet to monitor specific Twitter conversations to more easily engage
  • Gentle nudge to encourage individuals to follow you
  • Outlet to monitor competitors and partners

Twitter lists also provide an answer to the common courtesy question of whether you should follow back or not. Think of it this way:

Diana Urban from HubSpot says, “Most of the people I keep track of on Twitter are not people I follow — they’re people I’ve organized into various lists. In fact, sometimes when people follow me, I add them to a list instead of following them back, since I pay attention to lists more than my main Twitter stream.”

Ask yourself the following questions before building your Twitter lists:

  • What am I trying to get out of this Twitter list?
  • How will this list better my company or industry?
  • Is there a Twitter list that already exists like this?

Ready to learn the right way to build your Twitter lists? Follow these #GishTips to get you started on the right path.

Sample Twitter lists to create right this minute:

  • Your employees/team members – Keep track of your colleagues personal and professional lives to celebrate successes.
  • Industry influencers – Easily engage with the top influencers in your industry and share content they’re tweeting about.
  • Professional groups – Organize your offline group, online and stay on top of their personal and professional lives outside of meetings.

Sample Twitter lists to implement in the future:

  • Tradeshow – Connect with press attending the show beforehand, and individuals who participated at the booth.
  • Topic specific – Provide relevant content to your followers on things such as home improvement, fitness tips, and energy efficiency.
  • Twitter chats – Engage with participants during the chat and monitor them for future opportunities to engage.

Don’t double up on work. Subscribe to Twitter lists that are already created by Twitter profiles you know and trust. If the group of users seems like a good fit, subscribe to the list.

Expand your Twitter potential by building Twitter lists that go beyond the Kardashian family. Contact Lindsey Groepper to discuss your social strategy on Twitter, engaging your followers and expanding your reach in the industry.

#AlexFromTarget

#AlexfromTarget – Lessons for Marketers

Posted by | BLASTmedia, Digital Marketing, Food for thought, Marketplace Chatter | One Comment

The photo that launched a thousand tweets. Alex, a regular old kid from a regular old town, went from working at his neighborhood Target store to rubbing elbows with Ellen DeGeneres and having his own Urban Dictionary entry.  Even CNN was asking “who is this kid?”.

All of this “fame” was a result of the proliferation of single photo, tweeted out by a single teenager, dubbed by several as a “fangirl”. If we all didn’t think Twitter was powerful before, how could we deny it now? One tweet made a normal kid famous and was covered by almost every major news outlet! As this story took shape, everyone touted the amazing viral power of social networks and the teens that use them.

As many marketers were probably thinking how to use the success of Alex to form their own campaigns (or at least capitalize on it), an alternate reason for his massive popularity came out shortly after the attention reached a frenzied point. A beta-only service called Breakr claimed responsibility for creating the entire overnight sensation), stating that they had utilized their stable of “fangirls” and “YouTube influencers” to create the #AlexfromTarget phenomenon. At this point, marketers who didn’t already have social influencers as a part of their campaign strategies were A) starting to do some heavy research and/or B) fielding calls from clients about how to get in on the action.

The drama continued to unfold, after the initial “fangirl” and Alex himself both denied knowing the existence of Breakr (who has since revised their claims to being the genius behind this sensation to be a bit more… mild). Confusion ensued – who and what were we to believe? Was this truly an example of the unpredictable nature of social media users to make their own stars? Was it a savvy marketing play by Target via Breakr? Was Breakr itself taking advantage of a huge news story to get its beta service in front of more eyeballs?

The answer is still unclear, but the entire situation, which I am now calling #Alexgate, brings up interesting lessons for marketers about their social and advertising campaigns.

Clients often ask marketers to come up the next great “viral” sensation or to take a piece of content and “make it” go viral. Is this even a possibility? Does the Alex situation demonstrate that virility can be created? This phenomenon makes it seem like it could be so – as GigaOm states, this situation made businesses realize that “product placement in a teen’s crappy webcam shot may have far more reach than a traditional ad running on the sidebar.” There is some truth to this claim already – YouTube and Vine influencers, even those in their teens, are scoring everything from six figure salaries to iTunes number one singles and covers of major magazines, and many large brands have deals with these influencers to push their products. So what lessons can marketers learn from the #AlexfromTarget “campaign”?

  • Source of virility. The source of #AlexfromTarget’s virility (organic or manufactured) is still up for debate. If this was in fact a campaign executed by Breakr (who is claiming partial responsibility for success) and/or Target (who is vehemently denying involvement), brands are walking a thin line when they engage in what seems like secretly sponsored viral content, only claiming responsibility when the campaign goes really, really well. These types of campaigns seem to mirror native advertising closely – placing content that looks organic in front of people to entice them to engage. The native advertising/sponsored content industry has been fairly strict about making it abundantly clear (sometimes to the chagrin of marketers) that content is in fact sponsored, and not a regular news story. While many social influencers who are engaged in product placement and reviews do have disclaimers about who and where products came from, situations like this open the door to questions about whether brands should be allowed to execute campaigns that are similar to #AlexfromTarget. Are they brilliantly conceived or deceiving to customers? This is still a gray area. We as the public might have been bummed, but not enraged, when we found out that the Jimmy Kimmel twerking video was manufactured – we will have to see if this same leniency will be given to brand campaigns.
  • Social influencer sway. They have millions of YouTube subscribers, billions of loops on Vine and can command up to $100,000 or more for a product review – which you have to negotiate through their manager. Starting with YouTube and expanding to Instagram, Vine and now Pinterest, social influencers are a major force in getting the word out about brands. The exposure that one video/tweet/shout out from one of these influencers can bring is massive and can be a great addition to a campaign, depending on what product or service you work with. These influencers seem to hold particular sway in the beauty, health and tech spaces, but if the #AlexfromTarget situation is any indication (if influencers were indeed involved), just simple word of mouth from people with a high amount of followers can get you worldwide attention. Paid social influencers are a great addition to a campaign and can be a great use of budget dollars to get new eyeballs on your product. Just keep in mind that most consumers appreciate the upfront honesty of knowing that a product/trip/service featured by one of these influencers was provided by a brand.
  • The power of one (tweet). If paid social influencers weren’t a part of the explosion in popularity of #AlexfromTarget, this situation is an amazing case study of the power of one social post by one person to spread from everyday citizens to celebrities and news outlets rapid fire. Though the Alexphoto was taken by a regular person going about daily activities, and not something put out by a brand, this is still a great lesson for marketers. Content is more important now than ever, and ensuring you are producing something that is shareable, relevant, timely and not overly promotional will make it much easier to achieve Alex-level results. The risk-taking brand also keeps their eyes on the news and looks for ways to capitalize on organic phenomenon like Alex – as Target themselves did - but this must be done with extreme caution and strategic planning to avoid “newsjacking” turning into a crisis communication situation (just ask DiGiorno and several brands post-Robin William’s death).

As brands are looking toward their marketing strategies for 2015, the importance of excellent content creation, brand transparency and both reacting to and creating trends will be extremely important for companies to stand out. If you are looking for help to achieve these tenets of a marketing campaign and more, BLASTmedia can help – contact Lindsey Groepper for more information.

Digital Marketing Download: New Facebook, Instagram updates

Posted by | Digital Marketing Download | No Comments

The marketing space is all a flutter surrounding some new updates to its beloved social media platforms, Facebook and Instagram. What’s new in the digital marketing landscape, you ask? Well, marketing masters, lend me your eyes!

  • Instagram finally lets you edit photo captions. Autocorrect victims rejoice! Instagram rolled out an update Monday that adds the ability to change photo captions after they’re posted!
  • How to make a Buzzfeed quiz. It’s not a quiz on how to make a Buzzfeed quiz but more of an update/PSA reminder that the service, which was once only available to Buzzfeed staff, is ready for Community members to master.
  • Facebook will make it easier to unfollow your boring friendsThe company is adding a new News Feed settings page that will show users which people and pages they interact with most frequently and those they’ve recently unfollowed. The change will also allow users to more easily add and delete people and pages from the News Feed based on user interest.

Interested in using these and other digital marketing tools to reach your target audience? Contact Lindsey Groepper to find out how BLASTmedia can help.

Google Analytics: A Feast of Data, But What’s It All Mean?

Posted by | Digital Marketing, Food for thought, Marketplace Chatter | No Comments

201411-GoogleAnalytics

The season for giving thanks is upon us! Every year it’s good to pause and think how lucky we are to have good friends, family, jobs, and anything else in our lives.

As marketers and advertisers we have plenty to be thankful for, too. But have you ever really considered giving thanks for Google Analytics? It may seem crazy, but that’s because many people still don’t really know just what Google Analytics means, or how important it can be to a job well done.

Google Analytics means the difference between a successful digital advertising campaign and wasted ad dollars. It can help turn a new page on your website from a useless place with no user engagement to a high-converting sales machine. Basically, it means knowing what works and what doesn’t on your website, and it means you can change all your efforts to perform better.

Think of Google Analytics like the turkey in a Thanksgiving feast. Sure, you can technically get by without it, but things just wouldn’t feel the same. You could eat the other stuff, but wouldn’t have that main central course to bring it all together. Put Analytics on the table and suddenly you’re feasting on all the business insights you could ever want. We can take Analytics data and carve it up in a myriad of ways to best suit our needs. Each slice of data tells us more and more about website performance, ad traffic engagement, and overall business goals:

  • On-site metrics – Analytics can tell you how long users stay on the website, how many pages they visit, and even which pages they go to as they move through the site. Knowing how a visitor is interacting can unlock secrets about the sales process and can help optimize the site to best guide visitors to that all-important conversion.
  • Acquisition – Analytics means knowing every place in the vast World Wide Web that your visitors came from, and what each of them did once they arrived. Being able to separate digital ad campaigns from search traffic, or segment Facebook ad traffic from organic, is extremely powerful. It can validate an ad spend, or indicate when a campaign’s targeting may be reaching an underperforming audience. BLASTmedia uses this powerful insight daily to help refine and optimize ad campaigns, boosting conversions considerably.
  • Goals and e-commerce – perhaps most powerful of all, Google Analytics means knowing what your website is selling and how it’s doing it. Setting up goal tracking and ecommerce metrics in Analytics will tell you exactly which traffic is buying or taking important actions on your website. It can measure how much revenue comes as a result of each traffic source or ad campaign and can uncover unbelievable insights into the sales funnel for your product as well as where each traffic source falls in that funnel.

Getting started with Google Analytics can seem like a daunting task. But it’s one worth taking on, no matter the size of your company or webpage. There are a few easy steps to take to ensure success with Analytics, and once you do you’ll soon find a cornucopia of meaningful data. Because in the end, Google Analytics means understanding your audience and customers better than ever before, and optimizing your efforts to best serve them.

Image Series-01

The Dos and Don’ts of Creative Brand Design

Posted by | Food for thought, Marketplace Chatter | No Comments

When tasked with redesigning a new brand asset—or coming up with something new entirely—you may find yourself at a mental roadblock. Have no fear, fellow creative minds! Before you start worrying and throw some clip art at the screen, take a bit of BLASTmedia’s advice on where to start and what to do:
Image Series-02

  • Keep it Simple. When designing, simplicity is always the best choice.  A logo should convey a great deal of information in a small amount of time. Proper spacing between graphics allows a reader time to remember the information given. Consider using a symbol to help the viewer better understand what the company does or offers.

Image Series-03

  • Don’t Go Straight to the Computer. Ideas begin in your brain, not in the search engine. Before you create something, think of ideas first and then sketch them on a piece of paper. Being able to doodle openly helps the creative juices flow. This also prevents you from indirectly stealing concepts and ideas from other people (see point 4).

Image Series-04

  • Use Typography. Having one specific font picked out for your brand is a great start. In order to give your brand a more dynamic look, adding a second font is always a solution. This creates typography. Typically, a sans serif and serif font make a great combination. It’s possible to have more than two fonts; however, it tends to be tricky. Fonts are like people – they have specific personalities. Similar to two people, some personalities clash with one another. Make sure both fonts are harmonious and mesh, then ask yourself: is this font appropriate for my company? Be sure to experiment with many fonts to find the perfect pair.

Image Series-05

  • Don’t Imitate Work. There is a difference between copying someone’s work and being inspired by it. Resist the urge to take an idea from the Internet.  Not only does it take away from your company’s credibility and unique look, but it’s also already been done! Nobody likes a copycat – especially the law.  Have something people will recognize as your own, not as someone else’s idea.

Image Series-06

  • Be Aware of What Your Colors Mean. Different colors subconsciously evoke different feelings. Believe it or not, there is a science behind the meaning of colors. For example, Sally’s Flower Shop might consider using a shade of green or yellow because both are associated with nature. Pick a color that helps the viewer understand your company’s personality and purpose.

Simple graphics, such as your brand logo, can make or break your company’s first impression. Interested in learning how BLASTmedia can help you with creative work? Get in touch with Blake Fife to learn how to increase your brand’s awareness.

Digital Marketing Download: #AlexFromTarget, Hash for Twitter

Posted by | Digital Marketing, Digital Marketing Download, Social Media | No Comments
From Twitter’s Trends to Facebook’s Trending, there’s no doubt that current events and the chatter surrounding them influences us as a society. These trends impact what we talk about at the water cooler, the messaging we share with consumers, what talk shows discuss and what media outlets report on. In fact, these trends could even influence how and if we vote.


How did what’s trending impact marketers this week? Get a quick overview in this week’s digital marketing download:

A picture of a teenage Target employee and the corresponding hashtag, #AlexFromTarget, became one of the most popular topics on Twitter over the weekend, spawning memes surrounding the young cashier. On Tuesday, a marketing start-up took credit for #AlexFromTarget, with the CEO claiming, “We wanted to see how powerful the fan girl demographic was by taking an unknown good-looking kid and Target employee from Texas to overnight viral Internet sensation.” Target claims to have had no prior knowledge of the stunt. 


According to a 2012 study by a University of California, San Diego professor, in collaboration with Facebook, Facebook’s “I’m a voter” message–which appeared in user feeds again this week for the mid-term elections–actually increased voter turnout in 2010.


Coming the same week as Twitter, in arguably failed attempt to make it easier to Tweet, made it possible to tweet from the top of your home timeline, Hash could come as a welcomed solution to one of the biggest complaints about the social network—getting lost in too much noise. As Yoree Koh explains in an article for the WSJ, “To solve the issue, a former Twitter developer has launched ‘Hash,’ a pared down version of Twitter’s app limited to a list of the world’s biggest news events of the day combined with the most notable tweets mentioning those stories.”


Interested in using social media and other digital marketing tools to impact your target audience? Contact Lindsey Gropper to find out how BLAST can help.

From Desktop to Instagram: A Guide to Producing Mobile Video

Posted by | Video Content and Promotion, Video Production | No Comments

201411-BLASTmedia-Blog-InstagramShoot

Whether it’s via seeding social influencers or creating original content, there’s no doubt more and more brands are looking to Instagram to engage with their audience. In fact, of the top 100 brands, 86 percent currently have an active account on Instagram. And for good reason: According to a recent study, the human brain processes visual content 60,000 times faster than text. Using Instagram as a marketing tactic seems like a no-brainer. But what type of content should brands be posting?

Photography seems like the obvious answer, since that was the initial idea behind the platform. However, many brands are looking at Instagram’s video capabilities and capitalizing on it. Today, we’re sharing a few tips for creating video content for Instagram… without a phone (gasp!).

There’s no denying how far smartphones have come in regard to video capabilities. Did you know there are more than 20 phones currently on the market capable of shooting 4K? But even with all the bells and whistles smartphones have to offer, they still have their limits. If you’re looking to shoot high-quality content, you’ll need something a bit more than a smartphone. Today, we’ll walk you through our process, from pre-production all the way to final product.

Pre-production. The first thing to be aware of is the unique aspect ratio of Instagram. Today’s cameras shoot at a 16:9 aspect ratio, yet Instagram’s signature square (1:1) aspect ratio may cause problems. To combat this issue, you could letterbox your video content (adding black bars to the top and bottom), but in my opinion it feels cheap and removes the viewer from the Instagram experience. So, how do you film your content while preserving the integrity of the app’s aspect ratio? Here at BLASTmedia, we’ve developed our own template for adding Instagram crop marks to your camera’s viewfinder. Download our template here >> Instagram Crop Marks.

We used white correction tape for our crop marks. Using the white correction tape does not obscure the entire viewfinder, and is easily removable with a bit of LCD cleaner and a microfiber towel.

Production. Now that you’ve created your crop marks, you’re ready to start shooting just as you would normally. The white crop marks allow you to frame your scene within the confines of Instagram’s square aspect ratio. Easy peasy.

Instagram-CropLinesMonitor

Follow @hhgregg on Instagram this holiday season to see the full video.

Post-Production. Once filming has wrapped, it’s time to ingest your footage into your favorite NLE. In this case, we’re using Adobe Premiere CC, but any video editing software will do. We first set up our sequence settings at 640px X 640px (check the screen grab for more information). With this set-up, you insure there will not be any need for re-adjustment inside the Instagram app when it comes time for final upload. Now that you have your sequence settings set up properly, it’s time to begin to edit your footage. Since the footage was shot at 1920×1080, we need to slightly adjust the footage inside the sequence. Simply scale down the footage and re-frame it so the subject is visible – exactly as it was shot. Pretty cool, huh?

Instagram-TimelineSettings

Sequence settings inside Adobe Premiere Pro CC

 

Instagram-TimelinePreview

Timeline preview at 640px X 640px

Final Delivery. So you’ve edited your next award-winning, 15-second ad. Now what? Below is a screen grab of the export settings we use at BLASTmedia to upload to Instagram. Our settings are listed below:

  • H.264 codec / .mp4
  • 640px X 640px
  • 3Mbps bitrate (In this case, we’re using 3MBPS as it keeps the file size down while still maintaining quality.)

Instagram-ExportSettings

We’re almost there! Now that you’ve rendered your final sequence and have the finished video, you’ll want to upload it to your favorite file-sharing application. We prefer Dropbox, but keep in mind, whichever file-sharing application you use, it needs to have a mobile-friendly version as well. Once the video has been uploaded to Dropbox, open the Dropbox app on your mobile phone.

Important note: In order to add videos/photos from Dropbox to your phone, the Dropbox app must have access to your phone’s camera library. To confirm the app is set up properly, go to your phone’s settings > privacy > photos > and confirm Dropbox is checked.

Now that Dropbox can access your photo library, simply locate the recently added video inside Dropbox and save it to your phone. Voila! You’ve successfully added video from your desktop to your phone. Finally, upload the video via Instagram, just as you would any other photo or video saved to your phone.

We hope this workflow helps you, but keep in mind this is only one way to go about shooting video for Instagram without a phone. We’d love to hear other tricks you’ve used in the past. Now the only question is, which filter will you use?

We are happy to announce our Google Certified Partnership Learn More