Blog - BLASTmedia
Social Media Customer Service: Surprising Statistics

Social Media Customer Service: Surprising Statistics

Posted by | BLASTmedia, Content Marketing, Social Media | No Comments

80% of companies say they deliver exceptional social media customer service, but only 8% of their customers agree. Now considered an essential part of any company’s marketing scheme, customer service is more important than ever.

Below are a few surprising statistics and key takeaways from the Sysomos Customer Service training seminar, where Amber Naslund and Jay Baer discuss insightful customer service tactics to start incorporating immediately on your company’s social media profiles.

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What to Know About LinkedIn’s “Mentioned in the News” Feature

Posted by | Content Marketing, Social Media | No Comments

Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew Research Center. In fact, LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.

However, just because 25 percent of adult Internet users have spent time on LinkedIn, doesn’t necessarily mean they understand the ins and outs of the platform. From missing profile pictures to duplicate accounts, I’m sure you can think of someone who’s on LinkedIn, but doesn’t quite know how to use it. And possibly for that reason, features like “Mentioned in the News” seem to go relatively unnoticed.  

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client coverage

BLASTmedia Client Coverage is Heating Up

Posted by | Client Successes | No Comments

We may still be a few weeks away from the official first day of summer, but things are certainly heating up. From weather forecasts to BBQ grills and even client coverage here at BLASTmedia, we have some of the hottest stories from the web.

Check out these hot pieces of coverage that position our clients for a month of June that’s sure to pop thermometers and melt popsicles.

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5 Tips to Conduct Inspiring Meetings

5 Tips to Conduct Inspiring Meetings

Posted by | PR tips | No Comments

I have a shocking secret to share: meetings can be fun. It is possible to accomplish a goal and emerge energized, all the better for that hour spent in conference. How can you make sure you are inspiring clients and internal participants, not boring them to tears? Follow these 5 tips to conduct inspiring meetings:  Read More

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Live-Streaming Video: Who’s Winning?

Posted by | Content Marketing, Digital Advertising, Digital Marketing, Marketplace Chatter, Video Content and Promotion, Video Production | No Comments

The latest development in the live-streaming video arms race took place Monday, as Buzzfeed landed a historic and highly anticipated live interview with President Barack Obama.

The event took place on Facebook Live, and was a chance for Facebook to prove it could hang with the live-stream big boys on the biggest stage. It, uh, didn’t go well.

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Your Guide To Crafting a Trustworthy Social Media Strategy

Posted by | Social Media | No Comments

Companies in our social media-savvy generation have the ability to reach audiences faster, easier and cheaper than ever before through a myriad of social networks. Yet, far too many view their social media channels as an afterthought, choosing to temper expectations by posting halfhearted content or move up in the social media ranks quickly by buying followers.

However, something pretty great happens when you treat social media as an essential component of your marketing strategy, as opposed to a necessary nuisance. You’ll see that it can quickly become a pivotal ally in helping your business generate trust with practically every segment of your target audience. And other than a little more time and effort, it requires virtually no exertion of your marketing budget.

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BLASTmedia named agency of record for Appirio

Posted by | BLASTmedia | No Comments

(INDIANAPOLIS – May 11, 2016) BLASTmedia, a national public relations agency, is now the agency of record for Appirio, a global services company that helps customers create next-generation worker and customer experience using the latest cloud technologies. Moving its headquarters from San Francisco to Indianapolis in 2015, Appirio sought a Midwest PR firm with expertise in enterprise technology and a speciality in media relations. After an extensive agency review, BLASTmedia was chosen to lead all media relations efforts for the brand in 2016.

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