Blog | BLASTmedia

#BetterCIAtweets and A Brand’s Voice on Social Media

Posted by | Food for thought, Just For Fun, Social Media | No Comments

CIA Tweets and a Brand's Social Media Voice

What does a British comedian with a HBO series covering last week’s news in one hilarious 30-minute segment have to do with the CIA’s voice on social media? We’re glad you asked.

The HBO series, Last Week Tonight with John Oliver, aired a segment titled “Better CIA Tweets” that took a closer look at CIA’s humorous Twitter presence, which raised more questions than laughter. To give you context here are a sampling of real tweets issued by the Central Intelligence Agency:

John Oliver raised some serious questions… What are you doing? Who is this for? Why are you doing it? He went on to say, “Look, CIA, I get you want to be the fun one, but A) you shouldn’t be… and B) you’re not even very good at it.”

The CIA social media team was having difficulty executing the brand’s voice—or even finding the appropriate brand voice. These tweets raise even further questions… should the CIA be humorous on social media? Is the CIA, as a company, humorous at all? How do you want content shared on social platforms from government organizations—or any brand, for that matter?

Defining Voice on Social Media

In the Buffer blog post, “How to Find Your Social Media Marketing Voice,” Kevan Lee identified that voice can draw your audience in or drive them away and gave insight on how to strike the right tone. He identified the difference between voice and tone, especially when it applies to your brand’s content on social.

Voice: Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional.
Tone: A subset of your brand’s voice. Tone adds specific flavor to your voice based on factors like audience, situation, and channel.

He states, “Voice is a mission statement. Tone is the application of that mission.” Another way to look at it is through Social Media Explorer’s four-part formula in finding your brand’s voice

Image via

Image via

Character/persona – Who does your brand sound like? 
Tone – What is the general vibe of your brand?
Language – What kind of words do you use in your social media conversations? 
Purpose – Why are you on social media in the first place?

Once you answer those questions, Marketing Land encourages you to take a closer look at culture, community, and conversation. These elements further help you when developing a voice for your brand.

Culture: What does your company stand for? What makes you stand out from all the others who are after the same audience? Your unique qualities make your culture special, and they should be used when developing your voice.

Community: Listening can reveal how your community speaks and can help you speak easier with them and to them. You can use their language and meet them on their terms.

Conversation: Personality and authenticity help drive social engagement. What do you want to add to the conversation? As you think about what you can offer, you’ll start to see a better picture of where your voice fits.

Applying Your Social Media Voice

Being true to John Oliver’s own voice and satirical nature, he encouraged Last Week Tonight viewers to craft #betterCIAtweets giving the government organization the comedic material they so desperately needed. Not only did this help to increase John Oliver’s own social media presence and viewership for his show, but it also created a community around a specific conversation—in this instance, making fun of the CIA.

By analyzing the brand’s voice and exhibiting it correctly across social media platforms, you strengthen the relationship between brand and consumer providing more authentic content that will move your followers to an action. The CIA’s tweets are generally about providing unclassified information from the archives, but the punny sample tweets don’t hit the mark on voice or tone.

Need help managing your brand’s voice on social media? Contact BLASTmedia to craft a social media strategy specific to your brand’s voice.

Mobile Advertising – Are You Good to Go?

Posted by | Digital Marketing | No Comments

Mobile advertising. Are you good to go?

It is often said that love makes the world go round. We’ve made over half a revolution around the sun in 2014, and love, or perhaps attachment, amplifies true to form. This affection and dependency consumes us as we demand more conversation, quicker responses, and fulfillment of our every need.  Public proclamations of love are wildly abound as some struggle to make it through meetings, dinners, or even commutes without the desire to cradle the object of their desire. The gravitational entity I speak of, the love-gripped propeller of today’s people, is of course their mobile device. Cell phones and tablets continue to grow with such propensity, it is sometimes indiscernible where hands end and technology begins.

It stands to reason, then, that mobile advertising continues to take hold of the digital marketplace. By the end of this year, mobile is predicted to overtake newspapers, radio, and magazines for the first time. Device use and ownership continues to climb, with users so reliant 44% of them take their phone to bed. Is your digital strategy on par?

Mobile growth is no novel concept, nor is its persistent progression a surprise. We all consume the world through our mobile devices in an increasingly regular, efficient, and dependent manner. Whether it’s a grandmother struggling with autocorrect, or a toddler playing the latest game, few are exempt from the allure of mobile entertainment and convenience. Yet there remains a large group of websites, products, and services who are less than prepared for the mobile era. As desktops become a feature of depressing contemporary art exhibits, advertising technology and experience continues to receive touch-ups.

Three particularly big time ad players are among recent ongoing mobile revamps. Google recently announced a partnership with media mogul AdMob, allowing advertisers to push for more app installs and engagement. The introduction of category targeting, deep links aimed at existing users, and conversion optimization signify another wave of growing mobile demand. In addition, Google now intends to warn users before they access sites not optimized for their device. Meanwhile, Facebook is renewing mobile device ads to contain all the bells and whistle of desktop. The social media powerhouse will be updating ads on smartphones and tablets to include social context and page linking, as well as ‘Like’, comment, and share buttons. Also clamoring for development, Yahoo recently acquired app analytics authority Flurry. Yahoo’s purchase comes with an RTB marketplace in addition to advanced data and insights. Platform advances such as these are just a small nod toward improving mobile media abilities.

Industry leaders are preparing for a mobile takeover.  Are you following suit? Advertising on smart phones and tablets does not mean simply crunching your website and ads into mini-versions of their desktop counterparts. Here are a few mobile objectives that should be folded into your strategy:

  • Deals & Discounts. Customers are using devices more wisely. Aside from gabbing to friends and laughing at Snapchats (while bumping into your aisles and other consumers), customers are making price comparisons as they stand in front of your offering. Cut their search short and reward their efforts with an in store discount to push the sale through. If you don’t, that store down the block or their Amazon shopping cart may be only a click away. For virtual stores, the concept still applies. Users on the go often have shorter attention spans, and extra enticement is more likely to garner a conversion before they depart for a competitor site.
  • Reviews/Research. It was once witnessed that a person haggled a lower price on a pre-owned car by pulling out their tablet and citing reviews, averages, and alternate sellers. Do not underestimate the amount of research your audience will do on the go. Include landing pages containing all the relevant purchase decision making information in your mobile optimized sites.
  • View-ability.  Users on mobile devices are often, well, on the go. Someone looking to fill an immediate product or service need will not waste time on unorganized content and will likely skip over such sites to the fastest solution. Simply put, if your audience is mobilized, you should be too.
  • Ecommerce. With users making purchases directly from their device more and more often, it’s no surprise mobile ecommerce boasts an impressive $43 billion market. To capitalize on this growing activity, don’t neglect your purchase funnel or shopping cart design when it comes to differing devices.
  • Social.  A recent ComScore study says that more than 70% of time spent on social media occurs on mobile devices. As audiences page quickly through content, it becomes increasingly important to offer relevant and appealing information in ads. Emphasis on these objectives can generate fruitful results. BLASTmedia findings suggest that mobile ads tend to generate lower cost-per-clicks and higher engagement rates than those on desktop computers.
  • USER EXPERIENCE. Perhaps the most important and most commonly neglected, user experience is a caveat of mobile audience penetration. Poorly optimized sites are wasted clicks, and result in low visit durations and high bounce rates. Crunching your website into a smaller format will not suffice in appeasing mobile users. Not only does this ignore aesthetics and ease of navigation, it turns a cold shoulder to the desires of the visitor. Simply resizing a site for mobile is comparable to shrinking a Big Mac for dieters. Re-create your site based on the needs and motivations of your mobile audience.

To learn more about advancing mobile optimization and bring your brand up to speed, contact Lindsey Groepper.


Paid Media You Didn't Know Existed

3 Types of Paid Advertising You Didn’t Know Existed

Posted by | BLASTmedia, Digital Marketing | No Comments

In 2013, over 43 billion dollars were spent on digital advertisements. With this number projected to double by 2018, it’s no surprise that it’s not easy to get your brand noticed on the Internet. While advertisers have never been afraid to be bold in their efforts (think #EsuranceSave30), the idea of more “sneaky” paid advertising is becoming increasingly popular.

The average person may not know the definition of SEO or PPC, but most can figure out when they’re seeing an advertisement. But how many times have you had a brand pushed at you, without even knowing it was happening? Here is our list of 3 “sneaky” paid advertisements that you may have never heard of:

Social Influencer: We all have those friends that like to constantly post tweets about their newest pair of Jordan’s, but did you know that some of those friends might be getting paid to do so? The Twitter account @YaBoyBillNye, with over 650k followers, is actually a sponsored account ran by David Orr, a 22-year-old recent college graduate who “couldn’t find a job” when he finished school – so he made his own. Orr gets paid to tweet about brands and websites from his dozens of parody accounts, and his followers may never know that they’re actually reading ads.

Outbrain: Outbrain is a “content recommendation” platform that suggests links to users based on the page they’re currently viewing.  The platform currently works with sites like CNN, Fox News, and other major news stations. So, when you’re reading an article about the content of McDonald’s french fries, it’s no coincidence that the next suggested article is the “9 Fruits and Veggies That Make Great Infused Water.”

Image via CNN

Image via CNN

Mobile App Ads: In-app banner ads are common, but advertisers are coming up with more savvy ways to get mobile app users to interact with their brand. This advertisement for Westin Hotels (below) required users to wipe the frost from their screen, revealing a tropical destination and information about reserving a trip. Garrick Schmitt, of Razorfish, comments that ads like this give a “playful experience” that are “very game-like.” Other ads offer game prizes for user interaction, such as watching a short video or answering a poll.

Image via Mashable

Image via Mashable

Image via Mashable

Image via Mashable

While subliminal messaging might not be a reliable source of advertisement, brands are coming up with new ways to place ads where you may never even notice. Behind the scenes of all those ads is a great paid media team, like the one we have here at BLASTmedia! We love seeing great client coverage as a result of our team’s work, and sharing that success with our clients.

Here’s an example: Through the combined efforts of strategic paid search and social media advertising, the BLASTmedia team assisted selling out a niche cruise event two months ahead of the client’s goal and five months before the client’s cruise had sold out in any of its four previous sailings.

Here’s another example: The BLASTmedia team  utilized existing video content from adidas to create a 15-second ad video highlighting the entire product line in a visually striking, engaging way. The video ad has sent 3,500+ clicks to each of the retailers that were focused on, in just the first three months it’s been running. Clicks have come at a rate more than four-times the industry average for this ad platform, with the cost for each click falling by half since it began.

Interested in growing your paid media tactics with #BLASTPaid? Contact Lindsey Groepper and let’s get started. 


#BLASToffers: 3 Creative Specialties BLASTmedia Serves Up

Posted by | BLASTmedia, Video Content and Promotion, Video Production | No Comments

With over 16 billion photos shared on Instagram, more than 100 hours of video uploaded to YouTube every minute, standing out in the digital marketing world is becoming more difficult. Maintaining the voice and message of your brand can be monotonous and it’s easy to get stuck. Developing creative and unique pieces of work is no easy feat – but BLASTmedia is ready to take on the challenge.

The creative department at BLASTmedia is consistently adapting and we are always looking to take our work to the next level, right along with your business. Whether you need some help with graphic design or to produce a video from scratch, we are there for you.

Here are just a few key services BLASTmedia’s creative team offers:

Fresh adaptions, across the board. While BLASTmedia started out creating graphics and taking pictures, we have developed new skills in order to better serve our clients. Gone are the days when photographs were enough for your brand, and gone are the days when that is all we provide. In the past 10 years, BLASTmedia has grown to a holistic creative department. We offer options from full-service video production to creative consulting, plus everything in between.

See what we mean: BLASTmedia used illustration, motion design and video to create this explainer video for our client, Stitch Labs. By using multiple assets we were able to make an explanative and entertaining video, outlining the work Stitch Labs offers.

Social branding. Your company has its own voice, image and message – and we love that. We will help you maintain your brand guidelines through our created content. We’ll take the photos, create the graphics and produce the videos, all with your brand at the forefront. While creating work for your company, BLASTmedia can ensure the image you’ve worked hard to build will grow above your expectations.

See what we mean: CrashPlan offered some fun, nerdy tax facts that also highlighted the benefit of backing up financial documents. BLASTmedia was responsible for the data research and design, while also maintaining the voice and image of CrashPlan through the fun, yet informative infographic.

Tight-knit teamwork. The creative team at BLASTmedia is (almost) closer than family, so we don’t miss a thing. While so many agencies have oversized departments that shuffle work through, we will check, and double check, every detail that comes into our hands. Your campaign and voice are important to your brand, so we will make sure it gets all of the attention it needs to stay on top. Communicating your thoughts and feelings about our work is what we love, and our tight-knit team can work twice as hard on getting it right.

See what we mean: SimlpiciKey, designer of the remote control electronic deadbolt, underwent a re-design of their company website. BLASTmedia was tasked with shooting photography for both new and existing products. The collection consisted of both lifestyle and traditional photography – showcasing the robust features of SimpliciKey.

Interested in growing your public relations tactics with #BLASTPR? Contact Lindsey Groepper and let’s get started. 


#ICYMI: New Twitter Features

Posted by | BLASTmedia, Social Media | No Comments

With a total of about 255 million monthly active users and 500 million tweets sent per day, Twitter is not going away anytime soon. Even though there are concerns about Twitter’s ability to grow its monthly active users numbers,  Twitter’s role in how we communicate suggests it is likely going to continue to grow. One way it will continue to do so is through the announcement of new, relevant features. Here are four new Twitter features recently announced, or in the experimental stages, and how they can benefit marketers.

Screen Shot 2014-07-15 at 9.59.26 AM1. Organic Twitter Analytics
[Insert Praise the Lord Emoji Here] As a professional working in the social media industry, I’m excited to (finally) see Twitter starting to build out their analytics. Recently, Twitter announced that the Twitter analytics dashboard for advertisers would now include information about how organic tweets are performing. In the past, data was only available for promoted tweets. However, with the updated dashboard, you can now see the number of impressions each (organic or promoted) tweet receives as well as the number of clicks, expands, retweets, and favorites they received. More Twitter analytics allow marketers to be able to provide more information about how their Twitter campaigns are performing and better surmise how they are impacting other marketing efforts. 

2. App Install 
Keeping in mind their long term mobile efforts, Twitter has started offering mobile app promotion to all advertisers. This means that marketers can utilize Twitter App Cards to offer their Twitter audience an install button within the tweet promoting the app. The install button allows users to easily get the app and instantly receive a notification that the app has been downloaded. This is perfect for marketers as they are able to increase their app install numbers because users are able to download an app right away once they see it promoted on Twitter.

3. Commentary to Retweets 
As a regular Twitter user, you likely have been in the position where you’ve wanted to add commentary to a tweet and been awkwardly forced to cut out some “less important” letters to try and fit your message into the 140-character limit with it still making sense. Good luck.

Thankfully, Twitter has been testing a new “Retweet with Comment” feature that lets users add commentary more easily to the tweets they want to share. Below is an image from a mobile phone of the added text showing above the shared material that becomes a Twitter card. Although the tests only appear to be on mobile and not available to all users, we’re hopeful that this will soon be a new feature –  IRL. This will be perfect for marketers  who are hoping to comment on great content they want to share in an effort to increase Twitter engagement.

Image from Mashable

Image from Mashable

4. Mute Tweets
One not so new feature that continues to be a topic of conversation in marketing is Twitter’s mute button. Although Twitter clients have long supported muting either as a feature or by allowing users to create streams of only the content they want to see, this addition to and Twitter’s mobile app makes the ability to ignore even more apparent. Although the mute button presents possibility for decreased reach, it also allows brands the potential to keep followers who might have otherwise unfollowed during say a trade show or other heavily tweeted event. Marketers can also of course overcome the mute feature by paying to promote tweets. (Just one of many reasons to consider adding Twitter to your paid digital strategy.)

What other new features do you wish Twitter would announce soon?

As a social media nerd, I love knowing the “latest and greatest” happening with popular social media platforms. Aren’t as nerdy as me? Contact Lindsey Groepper to find out how BLASTmedia can help you stay on top of the latest happenings in social media.

201407-BLAST-Ingenious Media

The 3 most ingenious uses of social media, ever.

Posted by | Social Media | No Comments

There is no doubt that social media has drastically changed the way we communicate. Through platforms like Facebook, Twitter, and Instagram you can talk to people across the world, see 100 pictures of your cousin’s new kitty, and stalk Justin Timberlake in a whole new way, but social media is so much more. This Internet giant has also spawned ingenious new ways for companies to market their products and for people to make their voices heard. Here are three of the most ingenious uses of social media so far.

1. The clothing store that shows real-time ‘Likes’ of items in-store.
Call it FOMO, call it word-of-mouth; what ever you call it, we are more likely to try something new if we know that thing is well-liked by others. After all, would you ever have tried fermented fruit (a process involving yeast and bacteria) unless you heard from others that wine is delicious? We assume not. A clothing store in Brazil recently put this social endorsement theory to use, employing their Facebook page to make it happen. C&A Fashion, which has clothing stores in eight different countries, implemented electronic clothes hangers which display number of Facebook ‘Likes’ each item of clothing has received. This way, when a Brazilian fashionista is deciding between two summer dresses, she can see which dress is more popular among people from all around the world. So, next time you think those Facebook ‘Likes’ are meaningless clicks into an interminably cluttered cyberspace, think again. Maybe someday all of our Facebook ‘Likes’ will be converted into real-world support.

2. The guy who took customer feedback to a whole new level.
Almost every large corporation has a customer service line to call for “questions or comments” about their products or services, but for some customers the 1-800 number just isn’t enough. Take Hasan Syed, for example, a Chicago-based businessman who had a less-than-satisfactory experience with British Airways in 2013. When the airline failed to respond to Syed’s emails and phone calls concerning his father’s missing luggage, the disappointed customer used his Twitter handle, @HVSVN, to make sure his voice was heard. On September 2nd, 2013, Syed started a paid Twitter campaign in which he spent $1,000 over the course of two days to disgrace British Airways to 50,000 of the airline’s Twitter followers. His tweets ranged from simple messages like “Don’t fly @BritishAirways, their service is horrendous,” to more humorous claims like “Check out @BritishAirways state-of-the-art baggage handling system” with an image of a horse and buggy. Needless to say, British Airways was not the only one to hear Syed’s message. After being featured on and having an interview with CNN, Syed tweeted “I got what I wanted. I win.” Hopefully that means he at least got his luggage back.

3. Oreo’s Instagram gameday competition.
There’s no doubt that some people watch the Super Bowl every year primarily to see the hilarious and touching commercials that are created for this colossal television event. With social media becoming such an important part of marketing for any brand, it’s becoming more common for Super Bowl and other commercials to promote campaigns that already exist on social media platforms. For the 2013 Super Bowl, Oreo used their 30-second spot to do just that. Leading up to game day and the Instagram competition that Oreo would be launching, the brand tweeted teasers and hints for the event, such as “One day left until the most epic competition of the year. And also a football game. Follow us on Instagram for a hint.” When the big day came, the humorous Oreo commercial aired, calling users to “choose your side” on Instagram. For this contest, the winner would not be an individual user, but instead a part of the Oreo: cream or cookie. Oreo asked Instagrammers to post a picture and tag either #creamthis (used 8,368 times) or #cookiethis (used 16,385 times) and promised to recreate the images using only Oreo cookies and creams. Obviously the Oreo cookie side emerged as the winner, but the brand itself had a huge victory in engaging users in a new way.

Of course, there are many other examples where people and companies used social media in ingenious ways. If you have more examples, share in the comments below! If you are interested in boosting your brand’s social media use, contact Lindsey Groepper to partner with BLASTmedia.

Sizzling Client Coverage for June

Posted by | Blastmedia Clients, Client Successes | No Comments


The summer is heating up, and so is our client coverage! From light bulbs and wristbands controlling your home to the best headphones in the CE-space, BLASTmedia and our clients are everywhere in the news.

  • Think that text message you deleted will never be seen again? DriveSavers showed Mashable how your phone saves information.
  • Looking for some of the best light bulbs your money can buy? TCP was featured in a roundup for the 8 best in Men’s Journal. Turn your lights off from anywhere with these handy apps, one from TCP!
  • Consumer Reports details the best ways to keep your home secure. Thanks TCP!
  • SMS Audio STREET by 50 On-Ear Wired Sport Collection had one heck of a month, featured by UrAvgConsumer, Engadget, Digital Trends, Yahoo! News, and the Associated Press.
  • Playtabase revolutionizes how you control your home, with a wristband. Don’t be fooled, this isn’t your 80s Clapper to turn on the lights, it’s much, much more!


2014 Social Media Studies Worth Reading

Posted by | Social Media | No Comments

Although you may not believe some of these non-traditional social media facts, the studies–and the data and sources therein–don’t lie. Here are some of my favorite marketing and social media studies worth thumbing through.

2014 Marketing Industry Report” from Social Media Examiner

A picture may be worth a thousand words, but Social Media Examiner’s 2014 Marketing Industry Report says that the old fashioned written word trumps imagery when it comes to marketers (19% to 58% respectively). Always keep in mind the power of storytelling.

Mapping the Twitter Conversation” from Pew Research

There are six structures of Twitter Conversation Networks according to Pew. Which of these six do you most closely identify with? Are you, as a social media strategist or manager, only thinking of that one segment? Analyze your own place in these Twitter networks to see where you fit and if you need to change your strategy to resonate with a different group.

  • Divided | Polarized crowds
  • Unified | Tight crowds
  • Fragmented | Brand clusters
  • Clustered | Community clusters
  • In-Hub & Spoke | Broadcast network
  • Out-Hub & Spoke | Support network

“When, Where, Who, and How of Communicating Online to Get More Mentions” from Mention

  • Takeaway #1: 67% of company mentions occur on Twitter. It is the overwhelming favorite in the company mentions arena.
  • Takeaway #2: A little over 54% of company mentions happen in English, leaving 36% of brand mentions in other languages. Have you established your brand’s multilingual social media strategy yet?

Social Intelligence Report” from Adobe

TGIF: Adobe’s study confirms that Friday is the best day to post Facebook in terms of overall engagement (comments, likes, and shares). Like a good dessert, you should save the best–whether that’s a company culture video, tips list, or white paper lead capture–for last.

It’s my job to know the lay of the social media land. Looking to have a team of social media experts execute on your brand’s behalf? Contact Lindsey Groepper for a deeper dive into the social media landscape and how BLASTmedia can assist!

#BLASTPR - blog image

#BLASTOffers: Three PR strategies BLASTmedia delivers

Posted by | BLASTmedia, PR Industry, PR tips | No Comments

Public relations agencies generally provide the same core services: An account manager, a 1-3 month communication plan, and a monthly meeting to check on your progress. The PR world is always evolving, and in order to stay competitive, it’s vital to not be stuck in the past. It’s time to rev up your PR strategies and BLASTmedia is the best place to start.

BLASTmedia is not your average agency, so we won’t give you average work. We offer a number of opportunities when it comes to handling your PR efforts. From communicating with the media to executing a press tour, BLASTmedia will give the boost needed to climb to the top of your industry.

Here are just a few things BLASTmedia offers:

Integrated account work. Here at BLASTmedia we don’t assign your success to one person and call it a day. The more sets of eyes we can get on your content and strategies, the better. Working with us on an integrated account means BLASTmedia executing multiple marketing services, working directly with our experienced account executives and supervisors, and direct access to our executive team for strategic guidance. We make sure you are getting the best ideas we have to offer, which come from the efforts of multiple team members. Having more than one contact here at BLASTmedia ensures that your account is getting fresh, original work and consistent results.

See what we mean: Our client, Wasp Barcode, benefits from a number of our services at BLASTmedia: PR, social media, creative and paid media. We craft specific content for Wasp’s company blog and social media platforms, execute an ongoing media relations campaign, and create compelling content including infographics.

Tailor-made communication plans. Plug-and-chug communication plans are easy grooves to fall into at an agency, but not at BLASTmedia. Each of our clients has a unique company voice, goal set, and messaging – which are the fuel for our creative fires. Our account teams pride themselves on getting to be creative when crafting specific plans for each client. Since your company is different from the rest, we are nimble enough to deliver a plan that is just as original. Tailoring PR tactics to suit you is a specialty at BLASTmedia, and we love to do it.

See what we mean: SMS Audio, another one of our clients, approached us to create a :15 spot to announce the new Star Wars edition headphones.

Real-time attention. Your campaigns or communication strategies might span over a 30-day, six-month, or a more long-term period, and we want to work together every step of the way. BLASTmedia makes a habit of scheduling weekly conference calls and making in-person client visits to make sure you’re getting exactly what you need. We know things change, and the best way we can adapt to your company’s growth is by working together. Often, a monthly check-in just isn’t enough to ensure an understanding of your progress; BLASTmedia gets it, so we have you covered with regular calls, weekly and monthly written reports and real-time media coverage updates.

See what we mean: iBattz, a leader in the removable battery and iPhone protective gear, receives plenty of attention both in and out of the office. Not only do they have a weekly conference call scheduled to stay on top of updates, but we also work to generate consistent media coverage.

Interested in growing your public relations tactics with #BLASTPR? Contact Lindsey Groepper so we can get started. 

Use Twitter to Add a Spark to Digital Ad Efforts

Posted by | BLASTmedia, Client Successes, Digital Marketing, Social Media | No Comments

You may have been too busy retweeting cat pictures to notice it, but Twitter has started growing up in a hurry. In the past year alone, Twitter’s put a larger focus on photos and rich media in the timeline, implemented a full-scale redesign, gone through an IPO launch, and made a very big push to create a more powerful ads platform.

Twitter Advertising

The social network has indeed declared independence from the group of “sites playing second fiddle to Facebook,” and it’s making a strong case for a chunk of your business’ digital advertising dollars.

The key for a company to succeed on Twitter is to avoid getting lost in the shuffle of the timeline. With 255 million active monthly users sending 500 million tweets per day, that’s no small feat. But thanks to Twitter’s expanding advertising options, there are ways to make sure your paid tweets bring fireworks, not duds.

  • Find your audience: Twitter isn’t just about talking to those who already follow you and know your product. Targeted ads let you find potential customers before they know who you are, and educate them right in their timeline. Powerful targeting lets you reach people with specific interests, talking about specific keywords, watching certain TV shows, or even following competitor Twitter accounts. By honing in on the users you think are most relevant, you can avoid having your money and your message wasted on millions of those who aren’t.
  • Get visual: Promoting a tweet means nothing if it isn’t noticed. Thankfully Twitter gives us features not available to a regular user. New Twitter Cards allow for media-rich tweets that can highlight a product, feature a video, or even collect signups for an email list right in the tweet! Add in the regular features like hashtags and trackable links and you have a very powerful tool for getting the attention of your key audience.
  • Own the sales funnel: With a Twitter ads campaign, you can reach people at every stage of the sales process in ways other networks don’t allow. Interest-based targeting with a visual tweet lets you create awareness as a first touch-point for people. Twitter Cards let you promote special deals and collect signups while driving traffic to your webpage. And keyword targeting lets you find potential customers searching for product-relevant things, helping convert them into sales when they’re most likely to consider a purchase.
  • Proven success: Of course all these features are meaningless if there’s no track record of success. Fortunately, Twitter ads have already started giving companies reason to celebrate.

BLASTmedia recently began promoting a client on Twitter in order to drive preorders of a niche product. BLAST used Twitter’s targeting to focus on users similar to those already following the product’s competitors, reaching a custom group of Twitter users already proven to be relevant, potential customers. Several promoted tweets were crafted utilizing the company’s established hashtags and featuring an image of the product in action and a link to the preorder page. In just 10 days more than 126,000 people saw the tweets, huge brand awareness in a key audience group. 351 people visited the preorder page as a result of the campaign, and the account gained two-dozen new followers.

Everywhere you look the story is the same. The Washington Post tripled their engagement with a Promoted Post campaign. And now one of the world’s largest advertising companies is poised to double its Twitter spend.

Smart marketers are starting to take notice of Twitter’s powerful ad platform. Don’t let your company get left behind, forgotten in the timeline with everyone else. Start promoting, stand out, and get noticed!

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