Many people fall into public relations, because the job uses such a range of transferrable skills and talents. Working in agency media relations, in particular, allows you to wear different hats. Your job is all about spotting opportunities and acting on them so in any given day, you are acting as a journalist, salesperson, consultant, project manager and researcher. Which means if you have experience in any of these areas, you have the means to segue. The fundamental quality you need is flexibility and the ability to think critically. Read More
Recently, photo-sharing social platform Instagram unveiled its newest feature — Stories. Sound familiar? That’s because it is — the new Stories feature for Instagram is quite similar to Snapchat’s stories. Instagram’s stories live at the top of a user’s newsfeed, allowing you to share a stream of photos that expire after 24 hours, just like Snapchat. Based on the social network’s blog post introducing Instagram Stories, the feature exists for users who want to share moments of their day with followers, not just the perfectly primed pictures that live on users’ feeds.
It’s no secret that we live in a world dominated by technology and social media, but do we truly realize the extent of its power? Whether it’s a celebrity feud fueled entirely by online chatter, or even the upcoming presidential election, social media has played a key role in all of it. Even if you’re not constantly scrolling through Twitter for the latest news, we have you covered! Read on to recap three of the top social media and tech stories for the month of July.
While Facebook Live has been up and running for a few months, it’s becoming increasingly popular as a new marketing strategy for businesses. Brand managers should be jumping on the opportunity to connect on a more personal level with customers. After all, establishing an emotional connection with customers is the best way to create strong brand loyalty.
Being a PR professional is a lot like being a baseball player: you have to hit home runs by getting top-tier coverage for your clients, catch editors on the fly and pitch, pitch, pitch. If you can’t send a successful fastball into an editor’s inbox, then you won’t be hitting a homerun anytime soon. At BLASTmedia, we know that every piece of coverage starts with a great pitch and we’re here to help PR pros everywhere with some tips from our team on how to pitch like Walter Johnson. Read More