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BLASTmedia’s Top Labor Day Weekend Playlists

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Top Labor Day Weekend Playlists

As the BLASTmedia office gears up for Labor Day weekend, music echoes jovially over the clickity-clack of keyboard strokes. Once in a blue moon, someone will notice a tune is actually an advert and turn to a member of the digital advertising team to jest about the placement. While many of us BLASTies spend our days optimizing and planning digital advertisements in online music streams like Spotify and Pandora, we all spend a great deal of time listening to their jams. As Labor Day weekend approaches and roadways become parking lots, we’d like to share some of our favorite playlists to get you through that anticipatory Friday afternoon, and weekend travel.

  • Hall & Oates Radio – You don’t have to be a Rich Girl to get down to these classics (you’re welcome to the advert-averse for the free streaming). Get amped up for your weekend, and teach the youngsters what real music once sounded like
  • 90′s Hip Hop – A Friday favorite in the BLASTmedia office, these tunes will have you [w]rapping up your to-do list faster than you can say “U can’t touch this” to your inbox
  • Today’s Hip Hop – Digital advertiser Brian Walker knows what he likes, and it certainly isn’t 50′s big band music
  • Justin Timberlake – No one would dare change the station with PR account executive Francesca Marino’s pitch for the Prince of Pop, “It has a good mix of old and new music, everything is pretty fast paced and will keep people entertained on long a long road trip or for a cookout”
  • Tom Petty’s Greatest Hits – When VP of digital advertising Jeff Gasior isn’t looking for a breakdown of data, he’s getting down to, “without question, the  best travel music” around
  • Coldplay – For those of you looking for a more relaxed weekend, resident social & paid guru Kathleen Blotsky recommends chilling out with Chris Martin
  • Hello WeekendThis playlist on 8tracks radio recommended by social maven Grace Williams was “inspired by/really for that perpetual TGIF state of mind and summer paradise feeling”


Are audiences interested in your brand jamming out to online radio stations like these? Contact Lindsey Groepper and make your message heard.

Digital Marketing Download: Instagram Introduces Hyperlapse

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Not to be outdone by Snapchat–who was valued you at more than $10 billion this week–other social media platforms are staying in the news with announcements of their own. Missed what’s new from Facebook, Instagram, and Pinterest, because you were too busy trying to figure out how to use Snapchat? Here’s your 15 second Digital Marketing Download:

  1. Instagram launches Hyperlapse, a new app to capture high-quality time lapse videos
    Less than a week after announcing a brand new suite of business tool for brands on Instagram, the Facebook-owned social property introduced Hyperlapse. The new tool allows users to create as Instagram puts it: “moving, handheld time lapses that result in a cinematic look, quality and feel.”
  2. Facebook cracks down on click-baiting, promotes native link format
    Facebook wants those using the platform to be more transparent about what they’re asking others to click on. After recently introducing the Facebook “satire” tag, the social network is reportedly cracking down on articles that have click-bait headlines according to Facebook research scientist, Khalid El-Arini.
  3. Pinterest Rolls Out Deeper Analytics for Business
    Don’t forget about Pinterest. On Tuesday, the social bookmarking service announced a set of new analytics tools available to anyone who has signed up for a free business account on Pinterest.

Don’t want to miss any of our weekly Digital Marketing Downloads? Follow BLASTmedia on Instagram.


Top-Tier Coverage for BLASTmedia Clients

Posted by | Blastmedia Clients, Client Successes, PR Industry | No Comments

Media Coverage

The month of August has been HOT for BLASTmedia! From headphones to inventory management, our clients have been all over news. Check out a few of the biggest hits below:

Fair Oaks Farms on Today Show

Today Show featured Fair Oaks Farms new venture, The Farmhouse Restaurant in “Birthing room? Indiana restaurant takes farm-to-table concept to the extreme.”

Stitch Labs funding

Stitch Labs’ recent round of funding was announced by VentureBeat and the piece included the companies upcoming plans for the capital.

TMNT emma email

Who knew Teenage Mutant Ninja Turtles could teach us about email marketing? According to Emma’s VP of sales and Huffington Post, Raphael’s aggressive ‘tude actually lends itself to customer loyalty.

FOX News lighting

Fox News talked smart homes and included Connected by TCP in the mix.

Screen Shot 2014-08-21 at 2.14.00 PM

SMS Audio and Intel’s partnership and consumer electronic plans were announced by The Wall Street Journal.

Screen Shot 2014-08-21 at 2.15.16 PM

FormStack’s infographic was included in Tech Cocktail’s “Could Ron Swanson or Miranda Priestly Successfully Manage a Remote Team?“ 


Would you like to see your brand in the news? Contact Lindsey Groepper to find out how BLASTmedia can help!

Digital Marketing Download: YouTube Music Key, Snapchat Discovery & the #IceBucketChallenge

Posted by | Digital Marketing, Digital Marketing Download, Social Media | No Comments

YouTube without ads? Snapchat with ads? Celebrities calling out other celebrities on Facebook for charity? The world of digital is a crazy place. Have 15 seconds? Here’s our digital marketing download from this week:

  • Google’s new music subscription will reportedly be called “YouTube Music Key.” Watch your back, iTunes. Rumors are circulating that Google is planning to launch a YouTube-branded subscription. According to the Verge and Android Police, the service called YouTube Music Key, will offer “ad-free playback, the ability to save songs and videos for offline listening, and an audio-only interface.” What does this mean for YouTube, the largest ad-supported music streaming service in the world?
  • Advertisers rejoice! Ads rumored to be making their Snapchat debut. ComScore estimates 27 million people used the Snapchat on iPhones and Android phones in June, up from 11 million a year ago. Snapchat Discovery would likely be the first paid promotions sold within the app.
  • Viral ALS awareness campaign, #IceBucketChallenge, has raised over $31 million. According to information provided by Facebook on Monday, over 28 million people have joined in the conversation about the Ice Bucket Challenge on Facebook, with 2.4 million videos related videos shared on the social network. The only thing that can top that? The number of money donated. According to the ALS Association, as of Wednesday, they have received “$31.5 million in donations compared to $1.9 million during the same time period last year (July 29 to August 20).”
  • Runner Up for this Week’s Digital Marketing Download: Twitter’s act of compassion. In a update to their policy, Twitter will now remove photos and videos of deceased individuals at the request of an immediate family member.

    What digital marketing stories and trends are you following this week? Tweet us and let us know.


    Digital Marketing Download: Twitter Launches Promoted Video Ads into Beta

    Posted by | Digital Marketing Download, Social Media | No Comments

    From how we watch TV to how we grieve, social media has become an increasingly prominent part of our everyday lives. This week’s digital marketing download takes a look at how Twitter, Instagram and Facebook are changing and how we’ve socially-reacted to a comedic loss. Have 15 seconds? Catch up now:

    1. Twitter launches promoted video ads into Beta.
      On Tuesday, Twitter announced that it will begin beta testing a new ad product called “Promoted Video.” This feature is expands upon Twitter’s Amplify program, but doesn’t require brands to first make big media deals with Twitter.
    2. ‘Genie, you’re free’ tweet goes viral, but sparks controversy.
      In light of Robin William’s death, the Academy of Motion Picture Arts and Sciences issued what may become the social media post most associated with William’s death. The tweet, featuring an image and quote from Disney’s Aladdin, has been retweeted by over 300,000 people. Although a prime example of viral social media content,  this tweet has also come under scrutiny, because it violates public health standards for how our society talks about suicide.

    3. Could Instagram and Facebook’s integration disrupt the social ad space?
      Instagram is reportedly conducting a test with Mercedes-Benz that allows the luxury car company to target Facebook users who previously saw one of the company’s Instagram ads. With Facebook Regional Director, James Quarles being tapped this week as Instagram’ new Global Head of Business and Brand Development and, according to Re/code, charged with developing new “monetization products,” could this “test” be a sign of things to come?

    Ready to make social media a part of your company’s digital marketing efforts, but aren’t sure where to start? Contact Lindsey Groepper to find out how BLAST can help.


    BLASTmedia Visits The Historic Indiana State Fair

    Posted by | BLASTmedia, Just For Fun, The BLASTmedia Team | No Comments

    Here at BLASTmedia, we’re friends not only inside the office walls, but outside, too! After all, our company culture is one of the reasons why people love working at BLASTmedia. We understand the importance of spending time with your co-workers beyond meetings and calls and that’s why we continue the BLASTmedia tradition of visiting the historic Indiana State Fair for fun rides, good company, and of course fried food. Here are some highlights from our visit to the fair on Tuesday:

    Fair fun!

    The Dairy Barn: Where wedding diets go to die.

    Need to find me at the Indiana State Fair? Here's you clue. Cc: @blastmedia

    #Repost from @8marino2 of BLAST at the Indiana State Fair<br />
--- @blastmedia

    Ever wonder how the Indiana State Fair came to be?

    • This 17-day fair is the sixth oldest state fair in the nation! Dating back to 1852, this long-standing event has been held every year with the exception of the Civil War and WWII time periods.
    • Originally developed for farmers to swap ideas and techniques, the fair has expanded into a family event with rides, games, animals, and endless amounts of fair food for the over 750,000 visitors each year.
    • The first State Fair actually took place in downtown Indianapolis’ Military Park. While most people assume that Indianapolis has been the home-base for fair in the past, the fair did not land in the current location of the Coliseum until 1892 after being hosted by other Indiana cities such as Fort Wayne, Terre Haute, and Lafayette.

    Interested in joining us at next year’s fair? We’re always interested in speaking with good people. Send your resume to

    What’s New In Social Media: August 2014

    Posted by | Digital Marketing, Digital Marketing Download, Social Media | No Comments

    social media

    Facebook and Twitter always seem to be at the forefront of social media news. And while Pinterest, YouTube, and Instagram certainly have news of their own to share, we wanted to highlight some of this month’s most talked-about topics. From Twitter’s new shopping service to Facebook’s widely feared Messenger app, here are our top four social media changes to keep your eye on:

    Android users speculated about Twitter’s new shopping service after spotting a “payments and shipping” option in the settings of their app. Does Twitter have plans to add mobile payments and automatic shipping to their long list of capabilities? We think yes. Although the “payments and shipping” feature is not yet functional, it sure does lead us to believe that e-commerce is on Twitter’s radar (and their semi-recent acquisition of CardSpring only fuels our speculation fire). 

    Facebook phased out chat, and everyone freaked out. In an effort to steal all of your personal data (I’m kidding), Facebook recently started pushing all chat users to download the Messenger app. Here’s the bottom line: Facebook’s Messenger app does not ask for anything different than the regular Facebook app. On top of that, it’s not much different from any other messaging app on the market (See: WhatsApp, HeyTell, Keek, Snapchat, etc.). If you’re one of the worried, read this article from Mashable. It explains why Facebook needs access to your contacts, texts, microphone and more.

    Embedding tweets on Twitter became a reality for desktop users. After launching embedded Tweets for mobile back in June, Twitter has finally made the process available via Simply copy and paste the link to the older tweet into your new tweet and voila! It’s social media inception, and it makes modify tweeting a heck-of-a-lot simpler. And yes, it works through Hootsuite as well.

    Facebook banned incentivizing users to ‘Like’ Pages. Among a few other changes to their terms of service, on August 5 Facebook announced that ‘Like’-gating third party app content will be strictly prohibited beginning in early November. The reasoning behind the change is valid – creating meaningful connections between people and Pages. The result for businesses, on the other hand, is less encouraging – one less tool for boosting Facebook Page growth without spending ad dollars.

    Get social media news delivered to you on a weekly basis. Check BLASTmedia out on Instagram and follow our Digital Media Download series for quick snippets of info that will keep you on the forefront of the ever-changing social media world. 

    iPhone 6 Rumor Mill Roundup

    Posted by | Just For Fun | No Comments

    With the upcoming Apple iPhone 6 announcement nearing closer to reality, so has the gossip in the rumor mills. According to a survey of US consumers, the iPhone 6 is the most anticipated Apple smartphone ever, with interest easily outstripping that of the iPhone 5S and iPhone 5. To get you pumped for its release, here are a few of the most popular rumors about the new iPhone 6:

    iPhone 6 rumors

    iPhone 6 pictures: ‘Leaked photos’ apparently show smartphone boxed and ready for sale, via TechRadar


    • What: iPhone 6
    • Announcement: September 9, 2014
    • Shipping: By September 19, 2014

    The Screen—According to VentureBeat, Apple will release two new phones: one with a 4.7-inch screen and a second model with a larger 5.5-inch screen. However, expect the 4.7-inch screen to be shipping first. Rumors have also been circulating about the iPhone 6 sporting durable sapphire glass, but it looks like that rumor has since been debunked.

    Battery Life—With (the lack of) battery life being a hot topic for iPhone users, the rumor that the iPhone 6 could include a thinner, better battery is exciting. The iPhone 6 battery could be as thin as .24 inches, and could have 15 percent more capacity than the 5s. However, many experts are skeptical about the battery life claim and won’t speculate much on the issue. Others believe that Apple would be required to upgrade the battery to meet power demands for the bigger screens—potentially including a 2,100mAh battery (which would give the device an almost 45 percent increase from the iPhone 5’s 1,440mAh battery).

    Processor—According to Apple Insider, claims are circulating that the iPhone 6 will include a multi-core A8 processor clocked at 2.0 GHz, which would be a major leap from the current 1.3GHz in the iPhone 5s. VentureBeat confirms the rumor with a source, which would give the iPhone 6 noticeably faster response time.

    Design—With the iPhone 6 shaping up to be the most different model in terms of design, luxury modified iPhone vendor Feld & Volk, shared high-quality photos of the purported rear shell of the iPhone 6. The vendor shared new photos with MacRumors that reveal volume button cutouts with a lower profile along the edges. Other photos seem to show what looks like an external camera ring, which reportedly fits perfectly on the rear camera hole of the shell.

    It’s safe to say that many of us will be glued to our computer screens on September 9th as Apple officially makes its announcements. Will you be purchasing the iPhone 6?

    Paul George’s Injury: Bad. Top-Tier Client Coverage: Good.

    Posted by | Blastmedia Clients, Client Successes | No Comments

    pr media coverage

    Thankfully, Paul George’s injury isn’t the only newsworthy story to hit the stands this month. Even though the Indiana-boy’s break hits the BLASTmedia office pretty hard (we have some die-hard Pacers fans up here in Fishers), we were still able to muster up some pretty powerful media hits for our clients (albeit, through tears). Check out some of the top-tier client coverage from the past few weeks.

    • Emma’s Vice President of Sales, Christopher Lester tells the Huffington Post why email marketing is here to stay in, “7 Stats That Prove Email Is Here to Stay (And Power Your Business).”
    • There’s a new generation of light bulbs in town and we are happy to announce that our very own TCP was included in Slate’sThe Next Great Light Bulb.”
    • Yahoo! Small Business and Entrepreneur think Formstack is on to something with their “3 Qualities Every Remote Manager Needs.”

    Interested in seeing your company or consumer product covered in the news? Get in touch with Lindsey Groepper to learn how BLASTmedia can help!

    Digital Marketing Download: Twitter’s Transparency Report Released

    Posted by | BLASTmedia, Digital Marketing, Digital Marketing Download, Social Media | No Comments

    From the open confessions of Twitter’s transparency report to a Gmail change that makes it easier to subscribe from unwanted emails, some of our favorite social media networks were good to their users this week. Have 15 seconds? Get the lowdown in our weekly digital marketing download:

    1. Twitter’s transparency report shows a 46% increase in government requests
      Twitter’s biannual transparency report reveals that there were 2,058 government requests for user information from January of this year through the end of June. More than half of these requests came from–bet you can guess this one–the United States.
    2. Google adds an unsubscribe option to the top of all Gmail emails
      The easy to find unsubscribe button you’ve been waiting for is now in  your Gmail inbox. Will this mean better email marketing practices and less email marked as spam or just higher average unsubscribe rates?
    3. Instagram embraces its inner Twitter with suggested follows
      In feature that looks strikingly similar to Twitter, Instagram now shows a list of “You might want to follow.” What will this social network borrow Twitter next? Our vote is the ability to add additional accounts on the app.

    Need helping keeping up with the latest changes in digital marketing? Contact Lindsey Groepper to find out how BLASTmedia can help.

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