Trees are starting to sprout some green. A few overly ambitious flowers are beginning to blossom. And just as signs of spring are starting to pop up all around us, media coverage for BLASTmedia’s clients is popping up all over the place!
(INDIANAPOLIS— February 23, 2017) — BLASTmedia, a national B2B technology public relations agency, is honored to announce its selection as one of the 2017 Best Places to Work by the Indiana Chamber of Commerce. The list, which BLASTmedia was also named to in 2016, recognizes and honors the state’s outstanding employers. Read More
(INDIANAPOLIS— February 15, 2017) — BLASTmedia, a national B2B technology public relations agency, is honored to be a nominee in the Company Culture of the Year category for the 18th annual TechPoint Mira Awards presented by Angie’s List, Genesys and Salesforce. Read More
Funding, new customers and notable hires— they’re the announcements of PR teams’ dreams. But, while this kind of momentum is big news for companies themselves, it’s also happening for hundreds of other companies every single day. So, how can your team create buzz around exciting company news without relying solely on press release shares and announcement-focused news articles? That’s where thought leadership comes in.
As every business knows, it’s tough to make a sale if a customer never enters the proverbial sales funnel in the first place. This simple fact makes PR is worth its weight in gold for generating brand awareness and interest. While PR can’t guarantee sales, it does start interested parties down the path toward becoming customers. PR is the top level of the sales funnel, bringing potential customers closer to your brand by creating opportunities to become informed and invested.
In 2016, Facebook clashed with an army of fake news sources spreading false information across the social networking platform. While Facebook founder Mark Zuckerberg maintains that Facebook is not a news company, more than 60 percent of adults get their news from social media and the “trust factor” amongst friends augmented the virality of shocking stories with sensational headlines. Because 66 percent of people trust opinions posted online, the result of circulating fake news wreaked havoc on public opinion.
What would a new year be without a few trend predictions? In a profession driven, in part, by current events and news cycles, as well as new technology, 2017 is poised to be a pretty unpredictable year for marketing, but I asked our team to give it a shot. Here are our top three marketing trend predictions for 2017: