Blog - BLASTmedia

Live-Streaming Video: Who’s Winning?

Posted by | Content Marketing, Digital Advertising, Digital Marketing, Marketplace Chatter, Video Content and Promotion, Video Production | No Comments

The latest development in the live-streaming video arms race took place Monday, as Buzzfeed landed a historic and highly anticipated live interview with President Barack Obama.

The event took place on Facebook Live, and was a chance for Facebook to prove it could hang with the live-stream big boys on the biggest stage. It, uh, didn’t go well.

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Your Guide To Crafting a Trustworthy Social Media Strategy

Posted by | Social Media | No Comments

Companies in our social media-savvy generation have the ability to reach audiences faster, easier and cheaper than ever before through a myriad of social networks. Yet, far too many view their social media channels as an afterthought, choosing to temper expectations by posting halfhearted content or move up in the social media ranks quickly by buying followers.

However, something pretty great happens when you treat social media as an essential component of your marketing strategy, as opposed to a necessary nuisance. You’ll see that it can quickly become a pivotal ally in helping your business generate trust with practically every segment of your target audience. And other than a little more time and effort, it requires virtually no exertion of your marketing budget.

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BLASTmedia named agency of record for Appirio

Posted by | BLASTmedia | No Comments

(INDIANAPOLIS – May 11, 2016) BLASTmedia, a national public relations agency, is now the agency of record for Appirio, a global services company that helps customers create next-generation worker and customer experience using the latest cloud technologies. Moving its headquarters from San Francisco to Indianapolis in 2015, Appirio sought a Midwest PR firm with expertise in enterprise technology and a speciality in media relations. After an extensive agency review, BLASTmedia was chosen to lead all media relations efforts for the brand in 2016.

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Client Coverage

Client Coverage Rainstorm All April Long

Posted by | BLASTmedia, Blastmedia Clients, BLASTmedia Profiles, Client Successes, PR Industry, The BLASTmedia Team | No Comments

At BLAST, April showers meant a client coverage rainstorm all month long. From Forbes and Fortune to Maxim and Myspace, BLAST clients were surfing easy on the tidal wave of success. Check out these awesome pieces of coverage that position our clients for a month of May that’s sure to be sunny and bright!

Here are some top Aprils highlights! Dive in and let our coverage current sweep you away! Read More


HTML 101: Coding for Non-Developers

Posted by | Content Marketing, Social Media | No Comments

Coding isn’t just for your office’s web developer, who you’ve probably seen parsing through lines of — is that Spanish? No wait, what are those arrow brackets? — code trying to spruce up a client’s landing page. Designers, SEO analysts and bloggers all reap a heap of benefits by being able to read and write code. Oh, you don’t fall into one of those categories? Guess what! You too can benefit from understanding at least the basic ins and outs of computer coding.

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Chatbots, PR apps, social media data — oh my!

Posted by | Marketplace Chatter, PR Industry, Social Media | No Comments

Do you know what’s up with customer-facing AI chatbots, PR-specific apps and the latest data on how people respond to social media posts? It’s possible your answer is ‘no’ — and that’s alright! While it’s essential for PR pros to stay on top of industry trends, it’s hard to keep track of everything going on in the news today. Lucky for you, we’ve got you covered with three of the top stories to bring you up-to-speed:

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