201611-blast-blog-productionthanks

4 Things All Filmmakers Should Be Thankful to Have on Set

By | Industry Perspective | No Comments

It’s that time of year where Americans should relax, enjoy time with friends and family and take time to reflect on what they’re truly thankful for. Well, filmmakers are no different. Problems can seemingly arise out of nowhere while on set and will wreck an entire day. Thankfully, here are four items all filmmakers should be thankful to have on their next film shoot.

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201611-blast-blog-thoughtleader

5 Steps to Building a Company Thought Leader

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Establishing company thought leaders is an important aspect of building a brand. Whether you’re in marketing tech or the insurance business, there’s bound to be some topics other similar businesses want to learn about from a trusted industry leader. And you can ensure your team is the one to bear that knowledge.

A great thought leader doesn’t just appear out of the blue — but there are a few simple steps you can take to define a thought leader and break into the industry conversation:

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201611-blast-blog-usingdata2

Increase Brand Credibility: Use Your Data

By | Industry Perspective | No Comments

There is a moment in a PR person’s campaign planning process that fills us with Christmas-like glee. Whenever possible, media prefer to incorporate data into news reports for credibility. When media relations professionals can offer researched, accurate data on software testing, audiology studies for earbuds that offer noise protection, or results of mobile operating system adoption rates from clients, we find it one of the most exciting campaigns to implement.

In addition to building credibility for the brand, releasing surveys and data gives media a way to offer a differing point of view from information a business would ordinarily have sitting alone and lonely in a data center or server space. Data can be leveraged in many different ways, and not just the report itself. If you are thinking about releasing company data, consider these three aspects to fully maximize the data available.

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201610-blast-blog-360video

Should You Be Using 360 Video to Connect with Clients and Customers?

By | Industry Perspective | No Comments

It’s hip. It’s new. It’s the latest, greatest technology that every new phone, action camera company and social media platform wants to jump on board with.

The market is being flooded with accessible (and not so accessible) technology for amazing 360 degree video and virtual reality experiences. Everyone from GoPro, Google, Facebook and Samsung to old pros like Kodak and Sony have started making their own 360 cameras and ways to view the content.

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