201702-blast-thoughtleadershipnews

Thought Leadership and Your News Cycle

By | Industry Perspective | No Comments

Funding, new customers and notable hires— they’re the announcements of PR teams’ dreams. But, while this kind of momentum is big news for companies themselves, it’s also happening for hundreds of other companies every single day. So, how can your team create buzz around exciting company news without relying solely on press release shares and announcement-focused news articles? That’s where thought leadership comes in.

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Top of the Funnel: Why PR Should Matter to Your Business

Top of the Funnel: Why PR Should Matter to Your Business

By | Industry Perspective | No Comments

As every business knows, it’s tough to make a sale if a customer never enters the proverbial sales funnel in the first place. This simple fact makes PR is worth its weight in gold for generating brand awareness and interest. While PR can’t guarantee sales, it does start interested parties down the path toward becoming customers. PR is the top level of the sales funnel, bringing potential customers closer to your brand by creating opportunities to become informed and invested.

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201701-blast-blog-fbjournalism

What Facebook’s Journalism Project Means for PR

By | Industry Perspective | No Comments

In 2016, Facebook clashed with an army of fake news sources spreading false information across the social networking platform. While Facebook founder Mark Zuckerberg maintains that Facebook is not a news company, more than 60 percent of adults get their news from social media and the “trust factor” amongst friends augmented the virality of shocking stories with sensational headlines. Because 66 percent of people trust opinions posted online, the result of circulating fake news wreaked havoc on public opinion.

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BLASTmedia Begins 2017 with A Swell of New B2B Clients

By | Company News | No Comments

(INDIANAPOLIS— January 19, 2017) — BLASTmedia, a national B2B public relations agency, continues to strengthen its B2B tech roster of clients with the addition of four new companies. Spanning a variety of verticals, including enterprise security, SaaS and market research technology, the agency was tapped by CloudPassage, Fizziology, Scout RFP and Zudy to lead media relations efforts in the new year.

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