Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Read More
(INDIANAPOLIS— January 9th, 2017) — BLASTmedia, a national B2B public relations agency, has been selected by Zephyr to lead its media relations and thought leadership strategy. Named the No. 1 software test management add-on for JIRA in the Atlasssian Marketplace, Zephyr partnered with BLASTmedia to further strengthen the brand’s leading reputation in the software-testing industry, as well as enhance the executive teams’ thought leadership position.
(INDIANAPOLIS— January 4th, 2017) — BLASTmedia, a national B2B public relations agency, is proud to announce that its Vice President, Kimberly Jefferson, was selected among the 2016 Best and Brightest by Junior Achievement of Central Indiana.
(INDIANAPOLIS— August 30, 2016) — BLASTmedia, a national B2B public relations agency, is proud to be represented by President, Lindsey Groepper, as a featured speaker at the PRSSA 2016 National Conference. Held this year in Indianapolis, the annual conference is the largest gathering of public relations students in the nation and is held in conjunction with the PRSA International Conference.
(INDIANAPOLIS May 26, 2016) —BLASTmedia, a national public relations agency, is now the agency of record for SmartFile, a secure file management platform serving a wide range of companies – from small businesses to Fortune 500 status. BLASTmedia is leading both local and national media relations, analyst relations and trade show support for SmartFile.
(INDIANAPOLIS – May 11, 2016) BLASTmedia, a national public relations agency, is now the agency of record for Appirio, a global services company that helps customers create next-generation worker and customer experience using the latest cloud technologies. Read More
(INDIANAPOLIS— May 1, 2016) — BLASTmedia, a national public relations agency, is honored to announce its selection as one of the 2016 Best Places to Work in Indiana by the Indiana Chamber of Commerce. The statewide award program identifies, recognizes and honors 100 companies in Indiana that benefit the state’s economy and workforce.