All Posts By

Lindsey Groepper

SaaS sales team tools

Overlooked Marketing Tools That Can Be Leveraged By SaaS Sales Teams

By | Industry Perspective | No Comments

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Read More

BLASTmedia Chosen as Public Relations Agency for Zephyr

By | Company News | No Comments

(INDIANAPOLIS— January 9th, 2017)BLASTmedia, a national B2B public relations agency, has been selected by Zephyr to lead its media relations and thought leadership strategy. Named the No. 1 software test management add-on for JIRA in the Atlasssian Marketplace, Zephyr partnered with BLASTmedia to further strengthen the brand’s leading reputation in the software-testing industry, as well as enhance the executive teams’ thought leadership position.

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BLASTmedia President Selected to Speak at PRSSA 2016 National Conference

By | Company News | No Comments

(INDIANAPOLIS— August 30, 2016)BLASTmedia, a national B2B public relations agency, is proud to be represented by President, Lindsey Groepper, as a featured speaker at the PRSSA 2016 National Conference. Held this year in Indianapolis, the annual conference is the largest gathering of public relations students in the nation and is held in conjunction with the PRSA International Conference.

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