One of the most underutilized B2B relationships is with your industry’s leading trade publication. According to a 2018 Mequoda Magazine Consumer Study, 42.4% of U.S. adults read at least one digital magazine per month — a 15% increase in three years. This goes to show trade pubs are much more than the monthly magazine they produce.
While it has been more than ten years since the U.S. was embroiled in a recession, it can be easy to forget the destruction it entailed. In recent months, COVID-19 has caused distress and confusion, leading many to believe we are entering another economic recession. Businesses fear slipping revenue, one of the many factors that can trigger a domino effect of economic collapse within the business landscape.
From the increased use of digital files to the implementation of artificial intelligence (AI) and machine learning (ML), technology is leading the way for healthcare process improvements. While traditionally slow to adopt new technology, even the healthcare industry has seen the expanded use of tech in the past few years. Advancements in technology are making it easier for medical professionals to leverage AI to improve patient care, increase data security and produce safer, more effective medical devices.