Coverage

We service our clients on a variety of levels. Whether your campaign goal is to achieve a larger presence on social media platforms, see product reviews appear on targeted blogs, or generate media coverage in traditional print media, we work with our clients to determine the best strategy to help meet their goals and reach their customers. Our range of services and capabilities include:

Traditional Media Relations:

• Reviews, articles and interviews in magazines, daily newspapers, television, radio
• National media outreach
• Trade/Vertical industry media outreach
• Interview training/support

Non-traditional Media Relations:

• Reviews, articles and interviews online, blogs, podcasts
• Forum and comment monitoring
• Reactive online commenting
• Competitive keyword monitoring and reactive outreach

Social Media:

• Create a presence across a variety of social media platforms (Twitter, Facebook, Digg, etc.)
• Manage social media accounts – contributing content, controlling message, regular updates
• Help gain followers/fans across platforms
• Develop and execute contests/special online promotions
• Corporate blog creation, contribution and maintenance

Writing:

• Media materials – press releases, fact sheets, corporate backgrounders, executive bios
• Case studies
• Bylined articles

Other Services:

• Analyst relations
• Press tour planning and execution
• Trade show support – onsite and media efforts before the show
• Industry award submissions
• Securing speaking opportunities
• Media training
• Viral video creation