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All Posts By

Patrick Murphy

top tech media outlets

The 5 Tech Media Outlets That Took Off in 2020

By | B2B PR Insights, Industry Perspective | No Comments

2020 has changed a lot about how we work and live, but one thing that hasn’t changed is the benefit of media coverage. Yes, any B2B SaaS brand wants mentions in tech media outlets to build brand awareness. This year, we’ve seen the need even more. According to Gartner’s CMO spend survey, CMOs rank brand strategy as a top-three strategic priority for marketing.

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promotemediacoverage

5 Places to Promote Media Coverage

By | B2B PR Insights | No Comments

Earned media coverage is exciting. Whether it’s a product review, a bylined article or a feature on your company — it is satisfying to see the finished product go live. Part of the excitement lies in the enormous potential of earned media coverage. For a SaaS brand, PR can help influence your customers, employees, investors and partners.

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Indicators you should invest in PR

5 Indicators You Should Invest in PR

By | Industry Perspective | No Comments

Public relations can often fall to the bottom of a company’s to-do list. Businesses need exposure, credibility and awareness and PR is crucial in the process of achieving those. While it is easy to put off PR, it is never too late to start your journey. If you find yourself asking “is it time to invest in PR,” look for these five key moments. These indicators are great signals that your company is primed to start a PR program. Read More