2020 has changed a lot about how we work and live, but one thing that hasn’t changed is the benefit of media coverage. Yes, any B2B SaaS brand wants mentions in tech media outlets to build brand awareness. This year, we’ve seen the need even more. According to Gartner’s CMO spend survey, CMOs rank brand strategy as a top-three strategic priority for marketing.
Earned media coverage is exciting. Whether it’s a product review, a bylined article or a feature on your company — it is satisfying to see the finished product go live. Part of the excitement lies in the enormous potential of earned media coverage. For a SaaS brand, PR can help influence your customers, employees, investors and partners.
Public relations can often fall to the bottom of a company’s to-do list. Businesses need exposure, credibility and awareness and PR is crucial in the process of achieving those. While it is easy to put off PR, it is never too late to start your journey. If you find yourself asking “is it time to invest in PR,” look for these five key moments. These indicators are great signals that your company is primed to start a PR program. Read More
Thanksgiving is right around the corner, and the team here at BLASTmedia has plenty to be thankful for this year. We have seen coverage increase website traffic, create lead generation, and help B2B technology companies increase brand awareness. Take a look at some of the coverage we are thankful for this month. Read More
Summertime is a time for vacation and relaxation, but that didn’t stop us from taking the steps necessary to get press to cover announcements and share thought leadership from our clients. While you soak in the summer rays, take a look at some of the hot coverage we secured for our clients: Read More