Social selling is the process of developing relationships as part of the overall sales process using common social networks such as LinkedIn, Twitter and Facebook. While there are numerous relationship-building tactics used throughout the entire sales process, social media can be an especially effective platform to engage with prospects during the early stages of the customer journey.
However, it’s important to remember that content used in social selling needs to be compelling and not loaded with self-serving, marketing messages. There’s a difference between effective social selling and simply pushing an advertisement. An effective way to make your messaging impactful is to utilize media coverage as a touchpoint with your target audience. Using media coverage works in social selling because it not only provides more opportunities to leverage and fully exhaust a campaign but also showcases your business and thought leaders’ industry expertise or product know-how through third-party validation. Continue reading “5 Tips to Effectively Use Media Coverage in Social Selling”
Resource Topics: media coverage
How Data Privacy and Cybersecurity are Changing the Tech Industry
With tech becoming such a prominent part of our society, and companies increasingly storing consumer data in the cloud, the conversation around data privacy and cybersecurity continues to grow. While data privacy focuses on who is authorized to access data, and cybersecurity focuses on securing data from those unauthorized to have it, it’s imperative that SaaS organizations are actively considering both in today’s digital-first world. Continue reading “How Data Privacy and Cybersecurity are Changing the Tech Industry”
Overlooked Marketing Tools That Can Be Leveraged By SaaS Sales Teams
Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Continue reading “Overlooked Marketing Tools That Can Be Leveraged By SaaS Sales Teams”
How to Use PR for Sales: 3 ways your sales team can use media coverage
From start to finish, the sales process can be complex, time-consuming, and maybe a little stressful — no matter the size of company or target audience. At BLASTmedia, we understand the importance of showcasing the value of your company to your prospects, and how being able to use PR for sales can help make the process a little easier for you and your team. Here are three ways you can use PR to create a more compelling sales conversation. Continue reading “How to Use PR for Sales: 3 ways your sales team can use media coverage”
How B2B Tech Companies Can Land Print Coverage
“When it comes to news, I’m an ocean that refuses no river. But when it comes to immersion — when I really want the four winds of news to blow me deeper into comprehension — my devotion to newsprint is almost cultistic.” — Jack Shafer, Senior Media Writer, POLITICO Continue reading “How B2B Tech Companies Can Land Print Coverage”
How B2B SaaS PR Can Help Power the Customer Journey
As a B2B SaaS PR agency, we understand the five steps of the SaaS customer journey and what it means to secure meaningful press coverage that influences decision-making along the way. Let’s take a look at how PR can help guide potential and current customers through the stages of awareness, consideration, purchase, retention and advocacy. Continue reading “How B2B SaaS PR Can Help Power the Customer Journey”
PR Measurement: Understanding Share of Voice
Before the rise of technology, it was easier to escape quantitative measurement in PR because there wasn’t really a way to do it. Today, business leaders are demanding hard numbers to prove the worth of PR. Although the measurement, tracking and reporting processes can cause a resounding groan from most PR pros, there are many ways in which this can work in your favor. Understanding your company’s share of voice, or how your efforts are helping the company overall stack up against competitors, is a popular — and insightful — way to convey success. Continue reading “PR Measurement: Understanding Share of Voice”
5 Signs Your B2B Tech PR Agency Isn’t Working
We get it — committing marketing dollars to a PR agency is a big decision. And, once you’ve finally found the one, you want to make sure your PR agency is consistently providing value to your marketing team and business as a whole. Unfortunately, not everyone pairs themselves with an aligned PR agency.
Continue reading “5 Signs Your B2B Tech PR Agency Isn’t Working”
PR Does Not Stand for Press Release: 3 Aspects of PR that Don’t Require a Press Release
Most public relations professionals tend to get a blank stare when they tell people what they do on a day-to-day basis. According to the Public Relations Society of America, “Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Clear as mud now? Thought so. Continue reading “PR Does Not Stand for Press Release: 3 Aspects of PR that Don’t Require a Press Release”