Sales and Marketing: Better Together

Better Aligning SaaS Sales and Marketing Efforts Through PR

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments โ€” including those at SaaS companies โ€” to stay aligned.

The good news? Public relations, a function your team (hopefully) already has in place, can help bridge that divide. And, by working together, both sales and marketing receive better content โ€” including thought leadership pieces that can be used to secure media coverage and used move prospects further down the funnel.

This downloadable workbook addresses how marketers at SaaS companies can involve sales to generate content ideas that fuel thought-leadership pieces to pitch to the media. And provides examples of how sales teams can leverage media coverage to create additional touchpoints with prospects.