B2B SaaS PR Agency Wins Two Pinnacle Awards From PRSA Hoosier Chapter

Phenom BLASTmedia Case Study Graphic

(INDIANAPOLIS – June 27, 2022) – BLASTmedia, the only PR agency dedicated to B2B SaaS, was recognized by the 2022 PRSA Hoosier Chapter Pinnacle Awards for the agency’s work in two media relations categories.  

BLASTmedia received two Awards of Honor for their outstanding work in media relations. The first award acknowledged the agency’s work with Phenom, a leading talent experience management (TXM) solution, on a holistic brand awareness campaign. Because of BLASTmedia’s efforts to increase their Share of Voice over competitors, Phenom is now recognized as a leader in its category. During the campaign’s timeframe, Phenom secured its Series D Funding and made an acquisition, furthering the brand’s momentum. 

The second Award of Honor was bestowed for BLASTmedia’s work with adtech leader  Pattern89 on a data campaign titled Original Data Injects Pattern89 Into Trending Conversations. Through storymining with Pattern89 executives, BLASTmedia uncovered unique platform data to leverage in the media, securing national coverage for the brand in Insider and Yahoo! Tech. 

“We pride ourselves on being the best in the business at securing press coverage for B2B SaaS brands,” said Mendy Werne, BLASTmedia CEO. “Being recognized for our standout work from PRSA validates the effort and media intelligence of our team, and we’re excited to showcase their accomplishments.” 

For more information about BLASTmedia, visit https://www.blastmedia.com/

For the full list of winners at the PRSA Hoosier’s 2022 Pinnacle Awards Click Here

people standing in a row accepting an award

BLASTmedia Named to US Agency Awards Shortlist

(INDIANAPOLIS – Oct. 28, 2021) – BLASTmedia, the only PR agency dedicated to B2B SaaS, was recently named to the US Agency Awards Shortlist in the Best Large Agency of the Year category.  

The US Agency Awards celebrate and reward exceptional U.S.-based agencies, campaigns and talent based on factors like progress toward agency goals and outstanding examples of client work. As a finalist in the Best Large Agency of the Year category, BLASTmedia is recognized as a standout agency among over 150 advertising, marketing and PR agencies that applied.

“2021 has been a year of exponential growth for our agency,” said BLASTmedia President Lindsey Groepper. “Increasing demand for our SaaS PR services has yielded a 100% increase in headcount since this time last year — while nearly doubling revenue. To be a finalist in the Best Large Agency of the Year category is further validation of how we are delivering consistent value for our roster of B2B SaaS clients.”

Facilitated by Don’t Panic Projects, judging features a panel of leading in-house marketing, communications and advertising professionals representing the world’s biggest brands, including Navico, Nestlé and Snap Inc. Winners of the US Agency Awards will be announced Nov. 23. 

For more information about BLASTmedia, including career opportunities with the B2B SaaS PR agency, visit https://www.blastmedia.com/careers/.

About BLASTmedia 
Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS, representing companies in all growth stages—from startup to publicly traded. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.

MarTech Companies Moz and 6sense Join BLASTmedia SaaS Client Roster

(INDIANAPOLIS — November 29, 2018) — BLASTmedia, the only B2B SaaS PR agency, welcomes Moz and 6sense as new clients in Q4. The scaling west-coast SaaS brands tapped BLASTmedia to lead media relations and thought leadership efforts, helping increase industry influence and raise the visibility of executive team members. Continue reading “MarTech Companies Moz and 6sense Join BLASTmedia SaaS Client Roster”

Five Reasons to Hire a PR Agency vs. In-House PR Pro

When it comes to generating media coverage for your SaaS company, you generally have two options: hire a B2B tech PR agency, or hire a full-time employee. While it may seem like comparing apples to pineapples, when you think about it, you’re hiring one or the other to do one job: secure meaningful media coverage. We’re betting you already know the general strengths of in-house talent, but maybe are not as familiar with the benefits of hiring an agency.

Continue reading “Five Reasons to Hire a PR Agency vs. In-House PR Pro”

Newsworthy Pitches: How to Grab Media Attention

Media relations can set your company apart from others in your space. It can help you sell your story, products and services. A key step in media relations is crafting story ideas and pitching them to journalists.

Criteria for getting a journalist to be interested in a pitch can vary, but one thing remains constant: the pitch must be newsworthy. Unless whatever you’re hoping to pitch also relates to celebrities or political figures, you are likely going to have to work at being newsworthy. Continue reading “Newsworthy Pitches: How to Grab Media Attention”

3 Ways to Maximize Your Media Coverage

This blog was updated March 30, 2020 to include new resource links.  

Media coverage takes many forms. It could be feature article secured in national business press, a product review in an IT trade outlet, commentary drafted by your team and included in a local business journal or a variety of other pieces published by a publication outside of your organization.

Regardless of the medium, there’s nothing quite like media coverage and the feeling you get when opening a glossy magazine to see your CEOs commentary or clicking a link to find your brand name surrounded by favorable remarks. But that feeling of satisfaction, and even sometimes pride, doesn’t just fall in your lap — a lot of work goes into securing quality media coverage and that in itself gives brands an incentive to make media coverage live longer than just that first click or page turn. Continue reading “3 Ways to Maximize Your Media Coverage”

Appirio Selects BLASTmedia as North America Public Relations Agency of Record

(INDIANAPOLIS – May 11, 2016) BLASTmedia, a national public relations agency, is now the agency of record for Appirio, a global services company that helps customers create next-generation worker and customer experience using the latest cloud technologies. Continue reading “Appirio Selects BLASTmedia as North America Public Relations Agency of Record”

BLASTmedia Named as One of The 2016 Best Places to Work in Indiana

(INDIANAPOLIS— May 1, 2016) — BLASTmedia, a national public relations agency, is honored to announce its selection as one of the 2016 Best Places to Work in Indiana by the Indiana Chamber of Commerce. The statewide award program identifies, recognizes and honors 100 companies in Indiana that benefit the state’s economy and workforce.

Continue reading “BLASTmedia Named as One of The 2016 Best Places to Work in Indiana”