Laying the marketing foundation for a SaaS brand is no easy task. It takes hard work, strategy and a methodical touch to create a business that not only provides a good solution to customers but is a respected source of knowledge in the marketplace. While this takes time — read: years — strategies like social media and media relations are key to taking your brand from an idea to an industry name.
Continue reading “3 Things Social Media and Media Relations Share”
Our current and prospective clients constantly ask us what results to expect from a B2B SaaS media relations program. While PR is an investment that pays dividends in market awareness, recruiting, fundraising and prospecting, it’s an investment nonetheless. IDC estimates tech companies with $100 million in ARR spend as much as $320,000 annually on public relations. And, this number is poised to grow in the coming years. Continue reading “What to Expect from a B2B SaaS Media Relations Program”
(INDIANAPOLIS — November 29, 2018) — BLASTmedia, the only B2B SaaS PR agency, welcomes Moz and 6sense as new clients in Q4. The scaling west-coast SaaS brands tapped BLASTmedia to lead media relations and thought leadership efforts, helping increase industry influence and raise the visibility of executive team members. Continue reading “MarTech Companies Moz and 6sense Join BLASTmedia SaaS Client Roster”
Your buyer has made it through two phases of their SaaS customer journey, awareness, and consideration. At this point, it’s time for them to purchase your solution. While it may seem like you’ve sealed the deal, this isn’t a time to ease up. Continue reading “How to Use PR During the Purchase Phase of the SaaS Customer Journey”
The first step in the SaaS customer journey is awareness, and it’s a top priority in the overall sales funnel. Without awareness, you’re unlikely to experience any of the other steps in the sales funnel, such as consideration, purchase, and retention. Continue reading “How PR Impacts the First Stage in the Customer Journey: Awareness”
From a single quote to a full-page feature, media coverage comes in many forms. Sometimes, when our clients are interested in educating a target audience, propelling a message or otherwise developing thought leadership, that coverage comes in the form of contributed content. One way to leverage contributed content on an ongoing basis is by becoming a recurring contributor. Continue reading “5 Ingredients for Securing a Repeat Contributor Opportunity”
When it comes to generating media coverage for your SaaS company, you generally have two options: hire a B2B tech PR agency, or hire a full-time employee. While it may seem like comparing apples to pineapples, when you think about it, you’re hiring one or the other to do one job: secure meaningful media coverage. We’re betting you already know the general strengths of in-house talent, but maybe are not as familiar with the benefits of hiring an agency.
Continue reading “Five Reasons to Hire a PR Agency vs. In-House PR Pro”
“When it comes to news, I’m an ocean that refuses no river. But when it comes to immersion — when I really want the four winds of news to blow me deeper into comprehension — my devotion to newsprint is almost cultistic.” — Jack Shafer, Senior Media Writer, POLITICO Continue reading “How B2B Tech Companies Can Land Print Coverage”
The term “agile” likely isn’t new to you, especially if you work at a tech company that relies on agile software development. Agile marketing is, as a HuffPost article defines it, “a measure of the speed at which marketing gets done and a philosophy about ‘how’ marketing gets done.” (For a much more complicated but colorful definition of agile methodology, this clip from HBO’s Silicon Valley, a BLASTmedia favorite, is worth a watch.) Continue reading “What Does Agile Marketing Mean for PR?”
