In the world of business-to-business (B2B) PR, we get stoked when we’re able to leverage an executive for thought leadership opportunities. As an executive title usually carriers weight in any industry, it’s safe to assume an individual titled as such has enough tenure or relatable experience, their opinion is one of which worth listening. Continue reading “How Speaking Opportunities Can Help Build Thought Leadership”
Resource Topics: thought leadership
What Does SaaS Mean? And Other Terms Every B2B PR Pro Should Know
If I told you that one of my SaaS clients has an ARR of $5 million with an ACV of $10,000 and a churn rate of zero, would you have any idea what I was talking about?
As a B2B tech PR agency, with SaaS clients in a variety of industries, we’ve come to know acronyms like these well. However, we still understand how confusing they can be — especially to someone new to the software as a service industry. Just starting out? Here are eight terms and acronyms everyone working with SaaS should know:
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How Individual Awards Can Build Thought Leadership Credibility
As a B2B tech company, it’s important to harness the power of thought leadership to build your business and its leaders as innovative experts in your industry, helping you rise above the competition. Unfortunately, just having the title of CEO, CTO or chief visionary doesn’t automatically qualify your spokesperson as credible it in today’s crowded tech landscape.
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How to Secure Local News Coverage
Securing local news coverage or other broadcast media coverage is tough. TV is a sought-after media medium and producers are extremely selective. However, if secured, TV coverage presents several benefits, including reaching large audiences and specific demographics that can sometimes otherwise be hard to reach. Plus, many company leaders like the exposure they receive as a result of television coverage. Continue reading “How to Secure Local News Coverage”
3 Marketing Technology Trends to Watch for In 2018
One of the hallmarks of a successful thought leader is the ability to use his or her base of knowledge to formulate commentary around events and trends that are still in progress or haven’t fully come to fruition. This skillset can be what turns your CEO or CMO from a company spokesperson who can speak to your company’s impact on the industry, to a thought leader who can speak to the industry at large and is looked to as an expert source by journalists. Continue reading “3 Marketing Technology Trends to Watch for In 2018”
5 Steps to Building a Company Thought Leader
Establishing company thought leaders is an important aspect of building a brand. Whether you’re in marketing tech or the insurance business, there’s bound to be some topics other similar businesses want to learn about from a trusted industry leader. And you can ensure your team is the one to bear that knowledge.
A great thought leader doesn’t just appear out of the blue — but there are a few simple steps you can take to define a thought leader and break into the industry conversation:
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How to Maximize Blog Content for your PR Efforts
Previously viewed as two different entities, we’ve seen an increase in blogging tactics being used to support traditional public relations efforts. In addition to serving as a method for sharing company news, customer success or product/service updates, company blogs can be home to thought leadership content from C-suite executives looking to amplify an industry perspective.
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