Challenging the traditional PR model
An effective PR strategy involves not only the ability to uncover and tell a compelling story but also a deep understanding of the audiences you are looking to impact and the ever-changing media landscape. At PANBlast, we maximize your narrative’s reach by using proactive strategies for consistent commentary on owned and earned channels. From founder comms to supporting customer success and sales, we believe a modern PR strategy extends beyond the marketing department.
AI-Era Media Relations
The media landscape has fractured across traditional outlets, newsletters, podcasts, and now AI-generated answers. PANBlast builds media programs that earn coverage where your modern buyers actually consume information, including the LLM responses that are fast becoming a norm in B2B research.
We lead with story. That means rapid-reaction pitching on breaking news, data-driven campaigns powered by proprietary insights, and a deep bench of executive spokespeople ready for commentary when the moment calls. The result: a consistent, authoritative and trust-building presence across the earned channels that move markets and the AI platforms shaping buyer perception.
- Outreach to national, trade, vertical, and local media print, broadcast, and online
- Podcast & YouTube show apprearances, newsletter (trade, LinkedIn, Subsrack) inclusion
- Media influencer and analyst engagement
- Announcements
- Newsjacking and timely reactive opportunities
- Customer advocacy (case studies, interview opportunities)
- Company and AI/SaaS founder features
- Client data and owned-asset campaigns, eBooks, whitepapers, reports, surveys
- Journalist inquiry response management
- Target account/ABM list activation in media placements
- AI and LLM visibility monitoring to prioritize high-citation outlets
Thought Leadership & Technical Expert Visibility
Making noise is different from making an impact in AI and SaaS PR. The market is full of AI slop. PANBlast builds up technical experts and thought leaders with a consistent, credible point of view and a subject matter expertise to show up in media, on LinkedIn, and increasingly, in the AI-generated answers your buyers are reading before they ever visit your site.
PANBlast moderates story mining, sitting with your executives and SMEs to surface contrarian takes, hard-won experience, and data-backed perspectives that set you apart. Then we amplify them everywhere that matters to your audience.
- Cross-channel founder and executive communications
- Contributed content and bylined article placements
- Media training, education and mock interviews
- Media interviews (podcast, YouTube, virtual, in-person, written)
- Executive and SME story-mining sessions
- Speaking program management
- LinkedIn content management (corporate and executive)
- Analyst relations
- Award program management
- AI visibility optimization for executive spokespeople
Content Development
To nail your corporate narrative, SaaS PR services should include dedicated content creators who can mix brand voice with technology prowess. PANBlast extends content reach and impact by evangelizing your corporate narrative through multiple SME voices and channels.
- Press releases
- Bylined articles / executive ghostwriting
- Blog content
- LinkedIn content
- Award submissions
- Quote development
- eBooks
- Whitepapers
- Data reports
- Infographics
- Customer communications
- Sales enablement emails
- Web copy
- Case studies
- Short-form video content
- Video scripts
- Survey development
- Pillar pages
Measurement & Reporting
As SaaS PR has evolved, so have expectations around measurement. At PANBlast, we’ve digitally transformed and invested heavily in technology to give you campaign transparency and real-time reporting. PR measurement involves looking well beyond standard vanity metrics and begins with establishing OKRs (objectives and key results) cross-department with marketing, sales, and customer success. Our goal is to help you as the marketing leader clearly demonstrate PR’s impact on both brand and pipeline to the board and C-suite.
- Real-time PR data dashboard for full campaign transparency
- Metrics benchmarking and reporting (beyond impressions), including:
- Tracking of backlinks from coverage to designated landing pages
- Domain Authority of sites on which we secure articles
- Web traffic and sessions from coverage
- Keyword and key message pull-through
- Media Share of Voice tracking, reporting, and analysis
- AI and LLM visibility audits and reporting
- Monthly campaign performance tracking
- Announcement reporting
- Competitor monitoring—corporate and individual thought leaders
- Google Analytics reporting—referral traffic, new users, report downloads, goal completions from PR coverage
- Spokesperson utilization tracking
- LinkedIn engagement
- Sentiment analysis
Strategy & Counsel
While we consider ourselves experts in SaaS PR, each program we develop for our clients is unique. Every growth stage presents vastly different goals and we ensure our programs map to your individual journey. Before execution, a solid PR strategy is laid based on research and analysis during our onboarding process. Once you are a client, we are here to help you with all communication challenges, including internal, external, and the unexpected.
- Competitive analysis
- Narrative development and media messaging
- Thought leader and media landscape audits
- Target account / ABM list research and tracking
- AI visibility and SEO research for campaign alignment
- Quarterly campaign planning
- Crisis communications
- Internal and corporate communication counsel