5 Tips to Effectively Use Media Coverage in Social Selling

Social selling is the process of developing relationships as part of the overall sales process using common social networks such as LinkedIn, Twitter and Facebook. While there are numerous relationship-building tactics used throughout the entire sales process, social media can be an especially effective platform to engage with prospects during the early stages of the customer journey.

However, it’s important to remember that content used in social selling needs to be compelling and not loaded with self-serving, marketing messages. There’s a difference between effective social selling and simply pushing an advertisement. An effective way to make your messaging impactful is to utilize media coverage as a touchpoint with your target audience. Using media coverage works in social selling because it not only provides more opportunities to leverage and fully exhaust a campaign but also showcases your business and thought leaders’ industry expertise or product know-how through third-party validation. Continue reading “5 Tips to Effectively Use Media Coverage in Social Selling”

3 Things Social Media and Media Relations Share

Laying the marketing foundation for a SaaS brand is no easy task. It takes hard work, strategy and a methodical touch to create a business that not only provides a good solution to customers but is a respected source of knowledge in the marketplace. While this takes time — read: years — strategies like social media and media relations are key to taking your brand from an idea to an industry name.

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Why Your CEO Should Share Media Coverage on Social Media

Word-of-mouth referrals are the “golden egg” for sales. The marketing equivalent is media coverage. When a trusted journalist writes a positive story about your company or product, she is ultimately giving her stamp of approval for all the world to read.

Yet despite the power positive PR can have on almost every aspect of your business (from marketing to sales, to recruiting, to culture), many CEOs are not using social media to leverage online coverage. And understandably so! Your CEO is busy, and probably finds tweeting of lower priority than, say, raising a round of seed funding. But from a long-term perspective, using your CEO’s social media presence to amplify media endorsements can have a lasting impact.

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What to Know About LinkedIn’s “Mentioned in the News” Feature

Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew Research Center. In fact, LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.

However, just because 25 percent of adult Internet users have spent time on LinkedIn, doesn’t necessarily mean they understand the ins and outs of the platform. From missing profile pictures to duplicate accounts, I’m sure you can think of someone who’s on LinkedIn, but doesn’t quite know how to use it. And possibly for that reason, features like “Mentioned in the News” seem to go relatively unnoticed.  

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Explaining the Benefits of Online vs. Print Media: Show Me the Value!

As PR professionals, we have all been in meetings with clients, both new and old, where the first outlets they describe as their “home runs” are print publications like Good Housekeeping or the New York Times. While these magazines and newspapers remain a crucial part of any PR strategy and campaign, they are steadily being eclipsed by their online counterparts and new Internet-only media.

In this era where the digital realm plays a pivotal role, the need for visually compelling and impactful communication remains paramount. Companies like Clash Graphics excel in providing cutting-edge solutions for poster design and production, seamlessly integrating with the evolving trends in digital media.

Just as the media landscape transforms, so too does the approach to creating visually compelling and shareable content, making digital printing an indispensable component in the contemporary PR toolkit.

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