Developing a SaaS Award Strategy: 4 Accolades Zendesk Won Before Going Public

We’re in the age of reviews, where negative feedback can break a brand and a positive review can bring a flood of new business. The same is true for awards. Receiving an award is as valuable as earning a positive review, so it should be part of every company’s marketing strategy, regardless of industry. Continue reading “Developing a SaaS Award Strategy: 4 Accolades Zendesk Won Before Going Public”

Overlooked Marketing Tools That Can Be Leveraged By SaaS Sales Teams

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Continue reading “Overlooked Marketing Tools That Can Be Leveraged By SaaS Sales Teams”

Three Ways Thought Leadership Coverage Can Align Marketing and Sales

Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Continue reading “Three Ways Thought Leadership Coverage Can Align Marketing and Sales”

What Does SaaS Mean? And Other Terms Every B2B PR Pro Should Know

If I told you that one of my SaaS clients has an ARR of $5 million with an ACV of $10,000 and a churn rate of zero, would you have any idea what I was talking about?

As a B2B tech PR agency, with SaaS clients in a variety of industries, we’ve come to know acronyms like these well. However, we still understand how confusing they can be — especially to someone new to the software as a service industry. Just starting out? Here are eight terms and acronyms everyone working with SaaS should know:

Continue reading “What Does SaaS Mean? And Other Terms Every B2B PR Pro Should Know”

SaaS Leaders Deskera and SignUpGenius Tap BLASTmedia to Lead B2B PR Strategy

(INDIANAPOLIS— July 24, 2017) — BLASTmedia is pleased to announce the addition of Deskera and SignUpGenius to the company’s roster of SaaS clients. The national PR agency, which specializes in working with B2B technology companies, was also recently tapped to lead media relations efforts by two other SaaS companies—DemandJump and Signal Vine. Continue reading “SaaS Leaders Deskera and SignUpGenius Tap BLASTmedia to Lead B2B PR Strategy”