(INDIANAPOLIS – April 5, 2016) BLASTmedia, a national public relations agency, has been selected by ZEISS, an international leader in the fields of optics and optoelectronics, to lead the PR and content marketing strategy for its ZEISS Multimedia Devices group in 2016. Bringing optical solutions to both the enterprise and consumer segments for more than a century, ZEISS is looking to BLASTmedia to promote its new position within the virtual reality space, focusing specifically on its VR One line of products.
“ZEISS exhibits constant innovation and has a strong reputation of both entering, and becoming a leader in, new markets,” said Kelly Hendricks, CEO of BLASTmedia. “We are proud to be representing this line of virtual reality products that will no doubt deliver the quality that people worldwide have come to expect from ZEISS.”
BLASTmedia began its partnership with ZEISS at CES 2016, where the agency showcased the VR One to the media, as well as its new integration with drone apps and manufacturers. Looking into Q2 and beyond, BLASTmedia will execute media relations and content marketing strategies surrounding modern applications for virtual reality, NAB and E3 trade shows, and new drone integrations.
“We knew that virtual reality was going to be a crowded market at CES 2016 and, without the support of BLASTmedia, we would have had a difficult time breaking through the noise,” said Dave Hodgson, Business Development Manager North America, ZEISS Multimedia Devices. “After a strong media presence at the show, we were confident that BLASTmedia understood our space and had the media relationships we needed to keep the momentum going in 2016.”
BLASTmedia’s decade of experience includes media relations, content marketing and social media strategy for both consumer and enterprise clients. For more information about BLASTmedia and its capabilities, visit http://blastmedia.com.
BLASTmedia is a national public relations agency, specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results, and are proud to represent brands like adidas, ZEISS, hhgregg and Long John Silver’s. Follow BLASTmedia on its blog, Facebook and Twitter.
ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.
In fiscal year 2014/15 the company generated revenue approximating €4.5 billion with around 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation). Further information at www.zeiss.com.
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