Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Continue reading “Overlooked Marketing Tools That Can Be Leveraged By SaaS Sales Teams”
