Content creation is a vital part of PR.
In an era when sending a message to the world is as easy as reaching for your smartphone, we believe the importance of impactful content cannot be understated.
What the content says is as important as where it is ultimately published. Whether it is a social post, bylined article, blog post, ebook or video, we never stop asking ourselves: “Is this impactful?” Meaning, does the content we create for our B2B technology clients resonate with potential customers, employees or investors of our technology clients?
With an eye on SEO, our team develops purposeful content that influences web traffic and search rankings, drive social shares, and nurtures your leads throughout the customer journey.
“What the content says is as important as where it is ultimately published.”
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Appirio Worker Personality Survey
Appirio, a global cloud services company, engaged BLASTmedia as its US agency of record to help raise awareness of Appirio among key audiences, including HR professionals, IT leaders and CIOs, positioning the brand as a thought leader in employee engagement and customer experience.
Fizziology Industry Data Coverage
Fizziology, a leading global audience insights firm which tracks and analyzes data from social media, called on BLASTmedia to help increase awareness of the company as a trusted provider of audience insights and social media data in its target verticals – including the TV industry.