2020 has changed a lot about how we work and live, but one thing that hasn’t changed is the benefit of media coverage. Yes, any B2B SaaS brand wants mentions in tech media outlets to build brand awareness. This year, we’ve seen the need even more. According to Gartner’s CMO spend survey, CMOs rank brand strategy as a top-three strategic priority for marketing.
If you are a B2B SaaS brand looking for the publications to be in, you’re in luck. We compiled a list of five tech media outlets that really took off in 2020. Read on to see which ones might be a fit to reach your target audience.
1. The Morning Brew
The Morning Brew might not be all about tech (sadly not all about coffee either), but they are a fast-rising media company with newsletters and podcasts. Business Insider’s parent company, Insider Inc., bought a majority stake in the company back in October, with a reported $75 million valuation.
Its products include a daily email with 2.5 million readers, three industry-specific newsletters (emerging tech, retail, and marketing) read by 500,000 subscribers, and a podcast with 6 million downloads. With these various channels, The Morning Brew is a unique way to get in front of your audience.
2. The Markup
This nonprofit newsroom started in 2018 with the goal of serving the public. They investigate how powerful institutions are using technology to change our society (i.e. Big Tech). 2020 has given them a lot to focus on, with The Social Dilemma putting the spotlight on social networks and anti-trust lawsuits for the big names in tech. I expect them to continue growing in 2021 and beyond.
3. Medium’s Publications
2020 is a year marked by change. Medium is a big change from your traditional media. It publishes its own publications, allows outside writers to publish on its site, and syndicates content from bigger publications. Nonetheless, it has a massive reach that brands want to be a part of. Some of the publications under the Medium umbrella you need to check out are Towards Data Science, OneZero and Marker.
4. The Information
The Information’s goal is to write deeply reported articles about the technology industry that you won’t find elsewhere. It must be doing something right, as countless big-name publications follow its stories. The site covers the inside secrets of big tech companies as well the details of VC transactions. In 2020, its writers have also written great articles on diversity in tech.
You might be thinking Crunchbase doesn’t fit this list because it’s not a media outlet. While it is a great source for all the details you want on various companies, its blog is why I added it here.
The Crunchbase blog features thought leadership articles from execs across industries. A great section to check out is their Q&As with female founders. If you’re looking to place contributed content, this is a great place to start.
As you can see, the media landscape is constantly changing. Don’t be afraid to go after an email newsletter, podcast or company blog for media coverage. If you want to know how to get in these tech media outlets, reach out to Lindsey Groepper.