OVERVIEW
Moz, the leader in search engine optimization technology, engaged BLASTmedia following the company’s acquisition of STAT Search Analytics — a move that took Moz deeper into the local search space. As part of the overall goal of elevating the search conversation to the C-Suite, strengthening its position in local search was now a focus for the brand as well.
To help increase recognition of the company as an authority within the local search space, Moz created the “State of Local SEO” report covering best practices and areas of opportunities for local search marketers. The report included observations from a range of individuals, from people working to market a single small business to agency marketers with large local business clients.