With B2B organizations increasing buying team size, meaning more involved stakeholders, it can be difficult to foster meaningful sales conversations. Utilizing SaaS sales enablement technologies can help businesses connect with B2B buyers. By incorporating powerful data and AI capabilities, sales tech reduces workflow, improves prospect engagement and content and quantifies ROI.
As any seasoned marketer will tell you, how businesses go about reaching customers continues to evolve. With trends like account-based marketing (ABM), machine learning and low-code/no-code platforms, touchpoints are more customized than ever before. But, what’s driving that change?