fbpx
All Posts By

Lydia Beechler

SaaS brand Salesforce

Taking a Strong Stance: How Marc Benioff Got Press Attention by Being Bold

By | Industry Perspective | No Comments

Have you ever stopped to think about how Salesforce became the media magnet it is today? Let’s face it: software isn’t necessarily the sexiest thing out there, and SaaS brands have to work to get noticed in today’s booming tech landscape. As the driving force behind the company, Marc Benioff stepped out on the ledge with bold statements to get his SaaS brand noticed from the get-go. Read More

3 Truths That All SaaS Sales Reps Understand

By | Industry Perspective | No Comments

According to Redpoint Ventures Managing Director Tomasz Tunguz, SaaS companies invest between 80 percent and 120 percent of their revenue in sales and marketing in the first five years of their existence. That’s a lot of monetary pressure to put on sales and marketing teams. And when it comes to SaaS sales, it’s a totally different beast from other B2B tech sales. You’re selling software and service — and this means that company you’re trying to woo is tied to your business for as long as they want to use your product. It’s a true commitment!

Read More

SaaS-PR

Why PR Works for SaaS

By | Industry Perspective | No Comments

When you think of PR, your brain might automatically shoot to gift guides and product roundups made popular by consumer brands and publications of the like. But PR has evolved — and so have the industries it can benefit. From Salesforce’s iconic ‘No Software’ campaign building recognition within the industry to 250ok’s industry report generating buzz across prospects, SaaS companies across the globe are beginning to realize where SaaS PR fits into an overall marketing strategy. Read More

How Awards Can Building Thought Leadership Credibility

How Individual Awards Can Build Thought Leadership Credibility

By | Industry Perspective | No Comments

As a B2B tech company, it’s important to harness the power of thought leadership to build your business and its leaders as innovative experts in your industry, helping you rise above the competition. Unfortunately, just having the title of CEO, CTO or chief visionary doesn’t automatically qualify your spokesperson as credible it in today’s crowded tech landscape.

Read More

Creating Momentum for Your Business: How Do I Get Media Coverage In…?

By | Industry Perspective | No Comments

Admit it — you have that wish list of outlets that you’d love to see your business or thought leaders’ insights featured in, whether it’s in your head or penned on paper. Unfortunately, you’ll never get to tweet out that dream feature or send your prospects a thought leadership article from any of those outlets if your team is using a one-size-fits-all approach to media relations. No matter the outlet you have your sights set on, personalization matters. Read More

Thought Leadership and Your News Cycle

By | Industry Perspective | No Comments

Funding, new customers and notable hires— they’re the announcements of PR teams’ dreams. But, while this kind of momentum is big news for companies themselves, it’s also happening for hundreds of other companies every single day. So, how can your team create buzz around exciting company news without relying solely on press release shares and announcement-focused news articles? That’s where thought leadership comes in.

Read More