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All Posts By

Lydia Beechler

How PR Can (and Can’t) Support a Customer Summit

By | B2B PR Insights | No Comments

Customer summits are the pinnacle of the year for many SaaS brands. Even now, we’ve seen user conference after user conference go virtual to ensure the show goes on. And with any well-planned customer summit comes a full-fledged marketing campaign, with various email pushes, digital promotions and personal touchpoints, all encouraging those valuable customers to walk through the door…

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things every SaaS thought leader has in common

3 Things Every Impactful Thought Leader Has in Common

By | B2B PR Insights, Industry Perspective | No Comments

It’s a common assumption that a thought leader can be built from the ground up. And, while the tactical elements of this are true — like contributing more articles to industry magazines or improving the way you’re represented on social media — there are a few … shall we say, soft skills… every successful thought leader needs that can’t be put in place by a PR team.

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SaaS brand Salesforce

Taking a Strong Stance: How Marc Benioff Got Press Attention by Being Bold

By | Industry Perspective | No Comments

Have you ever stopped to think about how Salesforce became the media magnet it is today? Let’s face it: software isn’t necessarily the sexiest thing out there, and SaaS brands have to work to get noticed in today’s booming tech landscape. As the driving force behind the company, Marc Benioff stepped out on the ledge with bold statements to get his SaaS brand noticed from the get-go. Read More

3 Truths That All SaaS Sales Reps Understand

By | Industry Perspective | No Comments

According to Redpoint Ventures Managing Director Tomasz Tunguz, SaaS companies invest between 80 percent and 120 percent of their revenue in sales and marketing in the first five years of their existence. That’s a lot of monetary pressure to put on sales and marketing teams. And when it comes to SaaS sales, it’s a totally different beast from other B2B tech sales. You’re selling software and service — and this means that company you’re trying to woo is tied to your business for as long as they want to use your product. It’s a true commitment!

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