A lot goes into a PR strategy when you’re announcing the acquisition of another company. Your SaaS company’s strategy is one of the most important pieces.
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Customer summits are the pinnacle of the year for many SaaS brands. Even now, we’ve seen user conference after user conference go virtual to ensure the show goes on. And with any well-planned customer summit comes a full-fledged marketing campaign, with various email pushes, digital promotions and personal touchpoints, all encouraging those valuable customers to walk through the door…
Your customers are your biggest asset. After all, the whole reason your business exists is because of them. Who better to vouch for your platform publicly?
It’s a common assumption that a thought leader can be built from the ground up. And, while the tactical elements of this are true — like contributing more articles to industry magazines or improving the way you’re represented on social media — there are a few … shall we say, soft skills… every successful thought leader needs that can’t be put in place by a PR team.
If you’re working in the SaaS space, you’ve probably heard the term “embargoed news” thrown around at least a time or two. But, what does that actually mean and how can you leverage embargoes for the benefit of your business? Just like offering an exclusive, embargoes can have their pros and cons.
You’ve gone through months of product development, hiring and pitching investors, and now you’re finally ready to let the world know that you’ve raised a funding round for your SaaS business. What’s next?
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Have you ever stopped to think about how Salesforce became the media magnet it is today? Let’s face it: software isn’t necessarily the sexiest thing out there, and SaaS brands have to work to get noticed in today’s booming tech landscape. As the driving force behind the company, Marc Benioff stepped out on the ledge with bold statements to get his SaaS brand noticed from the get-go. Read More
