SaaS companies often embark on a PR program with the goal of earning top-tier coverage. I can’t think of a company that doesn’t want to be in the Wall Street Journal. Because of the sometimes myopic focus on household name publications, too often companies dismiss trade media as low-value, particularly compared to national outlets.
Our next installment of SaaS Media Perspectives features, Dom Nicastro, senior reporter at CMSWire, a well-read trade pub covering digital customer experience, martech and digital workplace. Dom discusses getting to know a publication’s audience as both the journalist and the PR pro and the double-edged sword of the AI buzz.
With the new year upon us, I can’t help but pontificate on the year ahead for SaaS public relations strategy. Forrester says the public cloud market will grow to $299.4 billion in 2020. This growth means more opportunity for those of us running PR programs for SaaS brands. Below are three of our predictions for the year ahead.
Next up in our series of interviews with media: Moira Vetter. Moira is a longtime Forbes contributor, covering entrepreneurship and other stories that catch her eye. We talk with her on lessons she’s learned as a contributor and how PR pros and brands can maximize Forbes coverage.
At BLASTmedia, we eat, sleep and breathe SaaS media relations, so we’re always looking for better ways to work with our tech journalist counterparts. In this series, we turn the interview tables media members, talking with them on their roles, their histories and their preferences on working with brands through PR.
Sitting at G2 Reach in headphones, watching Dave Gerhardt of Drift steal the hearts and minds of attendees, I thought: we know how much G2 matters for our client base of B2B software companies, why don’t we have a blog on how we can help? So, here it is.