Next up in our series of interviews with media: Moira Vetter. Moira is a longtime Forbes contributor, covering entrepreneurship and other stories that catch her eye. We talk with her on lessons she’s learned as a contributor and how PR pros and brands can maximize Forbes coverage.
At BLASTmedia, we eat, sleep and breathe SaaS media relations, so we’re always looking for better ways to work with our tech journalist counterparts. In this series, we turn the interview tables media members, talking with them on their roles, their histories and their preferences on working with brands through PR.
Sitting at G2 Reach in headphones, watching Dave Gerhardt of Drift steal the hearts and minds of attendees, I thought: we know how much G2 matters for our client base of B2B software companies, why don’t we have a blog on how we can help? So, here it is.
As SVP of customers and revenue at Allocadia, Jocelyn Brown oversees marketing, sales, partner and customer success teams to provide an exceptional customer experience. Her teams provide a seamless and value-driven experience to Allocadia customers, from initial interest through their continued growth.
Being part of building SaaS brands is our full-time gig, so we want to spotlight our partners in crime: SaaS marketers. Our B2B SaaS PR efforts often fall under marketing’s purview, so knowing what makes marketers tick is crucial to our team’s ability to make the biggest impact possible for our clients. Read More
Developing strategies for our clients is at the root of our value as a B2B SaaS PR agency. We’re consistently digging into our clients’ businesses, our target media and the SaaS industry at large to uncover trends, best practices and creative ideas that help inform our PR campaigns.
While press releases are not the core of our strategy (contrary to common misconceptions), a sound announcement cadence is an integral part of a healthy overall PR program. At a minimum, we suggest our clients release one piece of news via press release each quarter. News can consist of product releases, executive additions, fundraising, customer wins, original data or the like. This press release frequency shows steady company innovation and growth. Read More
Our current and prospective clients constantly ask us what results to expect from a B2B SaaS media relations program. While PR is an investment that pays dividends in market awareness, recruiting, fundraising and prospecting, it’s an investment nonetheless. IDC estimates tech companies with $100 million in ARR spend as much as $320,000 annually on public relations. And, this number is poised to grow in the coming years. Read More