Developing strategies for our clients is at the root of our value as a B2B SaaS PR agency. We’re consistently digging into our clients’ businesses, our target media and the SaaS industry at large to uncover trends, best practices and creative ideas that help inform our PR campaigns.
While press releases are not the core of our strategy (contrary to common misconceptions), a sound announcement cadence is an integral part of a healthy overall PR program. At a minimum, we suggest our clients release one piece of news via press release each quarter. News can consist of product releases, executive additions, fundraising, customer wins, original data or the like. This press release frequency shows steady company innovation and growth. Read More