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All Posts By

Kim Jefferson

Apr 22
0
B2B SaaS press release strategy

Applying the 4 Pillars of B2B SaaS PR to Press Release Strategies

By | Industry Perspective | No Comments

Developing strategies for our clients is at the root of our value as a B2B SaaS PR agency. We’re consistently digging into our clients’ businesses, our target media and the SaaS industry at large to uncover trends, best practices and creative ideas that help inform our PR campaigns.

While press releases are not the core of our strategy (contrary to common misconceptions), a sound announcement cadence is an integral part of a healthy overall PR program. At a minimum, we suggest our clients release one piece of news via press release each quarter. News can consist of product releases, executive additions, fundraising, customer wins, original data or the like. This press release frequency shows steady company innovation and growth. Read More

Mar 12
2
B2B SaaS media coverage mix

What to Expect from a B2B SaaS Media Relations Program

By | Client Successes | No Comments

Our current and prospective clients constantly ask us what results to expect from a B2B SaaS media relations program. While PR is an investment that pays dividends in market awareness, recruiting, fundraising and prospecting, it’s an investment nonetheless. IDC estimates tech companies with $100 million in ARR spend as much as $320,000 annually on public relations. And, this number is poised to grow in the coming years. Read More

Jun 14
0
B2B SaaS PR

4 Pillars of B2B SaaS PR

By | Industry Perspective | No Comments

SaaS advisor, founder and investor Jason Lemkin is a skeptic, bringing a discerning mind to every facet of his career. He’s especially skeptical of the PR industry — and that’s exactly why his opinion should be trusted, even though he’s been fired as a client by at least three PR firms. Jason and I don’t agree on everything PR related, but we agree on PR’s impact on the entire SaaS business — from recruiting to fundraising to social proof. We at BLASTmedia call this impact the ‘Four Pillars’ of B2B SaaS PR: investors, employees, partners and customers. Here’s why those pillars are important and how PR impacts each: Read More

Jan 23
1
Understanding Share of Voice

PR Measurement: Understanding Share of Voice

By | Industry Perspective | No Comments

Before the rise of technology, it was easier to escape quantitative measurement in PR because there wasn’t really a way to do it. Today, business leaders are demanding hard numbers to prove the worth of PR. Although the measurement, tracking and reporting processes can cause a resounding groan from most PR pros, there are many ways in which this can work in your favor. Understanding your company’s share of voice, or how your efforts are helping the company overall stack up against competitors, is a  popular — and insightful — way to convey success. Read More

Feb 22
1

Hustle Wanted: Work at BLASTmedia

By | Work at BLAST | 2 Comments

We’re always searching for hungry, high-energy talent to join our ever-growing team. In case you haven’t heard, we specialize in PR, social media and content marketing (from consumer product launches to B2B content marketing campaigns) for our clients like adidas, Crosley Radio, ZEISS, hhgregg and Long John Silver’s. And, we hustle harder than any agency out there.

Our ideal team members are self-starters, writers and thinkers, passionate about driving results and comfortable taking initiative.

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Feb 17
0

The Alleged Death of Media Relations

By | Industry Perspective | One Comment

Does media relations alone drive a PR strategy for a brand? No. Does this mean media relations is dead or dying a slow death? Absolutely not.

Citing a decline in print media, an increase in brand partnerships with media and a rise in content marketing, some experts are saying PR is relying too heavily on media relations. Of course, we disagree with this conclusion. To the contrary, those points actually reinforce the need for media relations. Observe:

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Jan 26
0

Media Coverage Alone is Not a PR Strategy

By | Industry Perspective | No Comments

Recently, Ragan’s PRDaily reposted an article from the founder of a Bay Area communications agency, “PR’s obsession with media coverage.” Kevin’s point is reasonable and should be acknowledged by PR pros and marketing leadership: Media coverage is not synonymous with public relations, and not the only option for reaching target audiences with PR.

Don’t get me wrong, media relations is a staple at BLASTmedia – we’re good at it, and it drives results for our clients. But, media coverage alone can’t make up an entire communication strategy. With the amount of noise in modern marketing channels, and the short attention spans of audiences, it should just be one facet of an integrated marketing strategy.

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