As a SaaS marketer, if you feel like you’re walking a tightrope between sensitivity and doing business, you’re not alone. With the rapid spread of COVID-19, marketers are scrambling to assess how to move forward when so many aspects of everyday life are screeching to a halt.
Our next SaaS marketing perspective guest hails from LumenAd, an ad management platform. Ember’s background is in marketing, business development and demand gen. We’re talking about performance marketing, customer conversations and making money. Read on for her insights!
SaaS companies often embark on a PR program with the goal of earning top-tier coverage. I can’t think of a company that doesn’t want to be in the Wall Street Journal. Because of the sometimes myopic focus on household name publications, too often companies dismiss trade media as low-value, particularly compared to national outlets.
Our next installment of SaaS Media Perspectives features, Dom Nicastro, senior reporter at CMSWire, a well-read trade pub covering digital customer experience, martech and digital workplace. Dom discusses getting to know a publication’s audience as both the journalist and the PR pro and the double-edged sword of the AI buzz.
With the new year upon us, I can’t help but pontificate on the year ahead for SaaS public relations strategy. Forrester says the public cloud market will grow to $299.4 billion in 2020. This growth means more opportunity for those of us running PR programs for SaaS brands. Below are three of our predictions for the year ahead.
Next up in our series of interviews with media: Moira Vetter. Moira is a longtime Forbes contributor, covering entrepreneurship and other stories that catch her eye. We talk with her on lessons she’s learned as a contributor and how PR pros and brands can maximize Forbes coverage.