All Posts By

Kelsey Koralewski

Use PR Coverage in Digital Marketing Efforts

How to Use PR Coverage in Digital Marketing Efforts

By | Industry Perspective | No Comments

Media coverage comes in a variety of forms — inclusions in national business outlets, product reviews in trade press or pieces of thought leadership specific to sales verticals. The work, however, doesn’t stop once coverage is secured. One of the keys to maximizing coverage is to use it in digital marketing efforts — extending the life of placements and expanding the audience. Not sure where to start? Here are a few ways to use PR coverage as part of your digital marketing.

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What does SaaS mean?

What Does SaaS Mean? And Other Terms Every B2B PR Pro Should Know

By | Industry Perspective | No Comments

If I told you that one of my SaaS clients has an ARR of $5 million with an ACV of $10,000 and a churn rate of zero, would you have any idea what I was talking about?

As a B2B tech PR agency, with SaaS clients in a variety of industries, we’ve come to know acronyms like these well. However, we still understand how confusing they can be — especially to someone new to the software as a service industry. Just starting out? Here are eight terms and acronyms everyone working with SaaS should know:

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popular-tech-publications

5 Under-The-Radar Tech Publications You Should Be Reading Now

By | Industry Perspective | No Comments

CNET, Engadget, TechCrunch. You’ve likely heard of them and know what they’re about. These are some of the top tech publications covering new gadgets, technology platforms and overall industry trends. While these industry publications are typically top-of-mind, there are so many other publications bringing fresh insight to the tech industry — especially for a B2B technology audience

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how-to-extend-ebook-reach

Extending the Reach of an eBook: How to Get More Eyes on Your Content

By | Industry Perspective | No Comments

You did it! You put in a ton of hard work and your company eBook is complete! Yay, you!

But, now what?

Why did you create this fabulous piece of content? To be posted to the company website, tweeted out a few times, then lost into the abyss? Of course not. An eBook is a viable resource that can be used to secure media coverage, as well as a way to build credibility as an expert in your journey towards establishing your organization as a thought leader in an industry.

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DOWNLOAD YOUR COPY TODAY!
Maximizing Your Media Coverage | eBook
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DOWNLOAD YOUR COPY TODAY!
PR Crisis Comm | eBook
Your Information will never be shared with any third party.