It’s been established that PR coverage can help establish awareness of your SaaS company. As customers continue to travel the SaaS customer journey, PR coverage also plays an important role during the second step of the journey: consideration. Read More
Media coverage comes in a variety of forms — inclusions in national business outlets, product reviews in trade press or pieces of thought leadership specific to sales verticals. The work, however, doesn’t stop once coverage is secured. One of the keys to maximizing coverage is to use it in digital marketing efforts — extending the life of placements and expanding the audience. Not sure where to start? Here are a few ways to use PR coverage as part of your digital marketing.
If I told you that one of my SaaS clients has an ARR of $5 million with an ACV of $10,000 and a churn rate of zero, would you have any idea what I was talking about?
As a B2B tech PR agency, with SaaS clients in a variety of industries, we’ve come to know acronyms like these well. However, we still understand how confusing they can be — especially to someone new to the software as a service industry. Just starting out? Here are eight terms and acronyms everyone working with SaaS should know:
CNET, Engadget, TechCrunch. You’ve likely heard of them and know what they’re about. These are some of the top tech publications covering new gadgets, technology platforms and overall industry trends. While these industry publications are typically top-of-mind, there are so many other publications bringing fresh insight to the tech industry — especially for a B2B technology audience.
You did it! You put in a ton of hard work and your company eBook is complete! Yay, you!
But, now what?
Why did you create this fabulous piece of content? To be posted to the company website, tweeted out a few times, then lost into the abyss? Of course not. An eBook is a viable resource that can be used to secure media coverage, as well as a way to build credibility as an expert in your journey towards establishing your organization as a thought leader in an industry.
R.I.P. Vine. Yeah, remember Vine? Well, the short-form video app, created by Twitter, is slated to disappear within the next few months. We’re sure you’re wondering how this could happen. We’ll clue you in, and explore a few more of the latest trends in short-form social-sharing video.