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Kelsey Koralewski

What makes a good quote?

By B2B PR Insights No Comments

Quotes are an essential part of thought leadership. You’ll find a PR agency may use them as a stand-alone asset or in a press release as valuable collateral to provide unique insight that can push the envelope more so than contributed content. They’re also great support to thought-leadership initiatives by helping to build credibility for individual spokespeople.

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How PR Placements Support Follow and No-Follow Links

By Industry Perspective, PR for SEO No Comments

To be or not to be, to follow or not follow, that is the question. As a B2B marketer, it’s easy to understand that a link back to your organization’s website provides benefits. But, did you know that links can be further classified into “follow” or “no-follow”? Now, I’m not trying to complicate your job here, just clarify the SEO impact of each so you’re prepared to report on either in case a link expert comes calling.

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3 Things Social Media and Media Relations Share

By Industry Perspective No Comments

Laying the marketing foundation for a SaaS brand is no easy task. It takes hard work, strategy and a methodical touch to create a business that not only provides a good solution to customers but is a respected source of knowledge in the marketplace. While this takes time — read: years — strategies like social media and media relations are key to taking your brand from an idea to an industry name.

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Use PR Coverage in Digital Marketing Efforts

How to Use PR Coverage in Digital Marketing Efforts

By Industry Perspective No Comments

Media coverage comes in a variety of forms — inclusions in national business outlets, product reviews in trade press or pieces of thought leadership specific to sales verticals. The work, however, doesn’t stop once coverage is secured. One of the keys to maximizing coverage is to use it in digital marketing efforts — extending the life of placements and expanding the audience. Not sure where to start? Here are a few ways to use PR coverage as part of your digital marketing.

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