Quotes are an essential part of thought leadership. You’ll find a PR agency may use them as a stand-alone asset or in a press release as valuable collateral to provide unique insight that can push the envelope more so than contributed content. They’re also great support to thought-leadership initiatives by helping to build credibility for individual spokespeople.
To be or not to be, to follow or not follow, that is the question. As a B2B marketer, it’s easy to understand that a link back to your organization’s website provides benefits. But, did you know that links can be further classified into “follow” or “no-follow”? Now, I’m not trying to complicate your job here, just clarify the SEO impact of each so you’re prepared to report on either in case a link expert comes calling.
Laying the marketing foundation for a SaaS brand is no easy task. It takes hard work, strategy and a methodical touch to create a business that not only provides a good solution to customers but is a respected source of knowledge in the marketplace. While this takes time — read: years — strategies like social media and media relations are key to taking your brand from an idea to an industry name.
It’s been established that PR coverage can help establish awareness of your SaaS company. As customers continue to travel the SaaS customer journey, PR coverage also plays an important role during the second step of the journey: consideration. Read More
Media coverage comes in a variety of forms — inclusions in national business outlets, product reviews in trade press or pieces of thought leadership specific to sales verticals. The work, however, doesn’t stop once coverage is secured. One of the keys to maximizing coverage is to use it in digital marketing efforts — extending the life of placements and expanding the audience. Not sure where to start? Here are a few ways to use PR coverage as part of your digital marketing.
If I told you that one of my SaaS clients has an ARR of $5 million with an ACV of $10,000 and a churn rate of zero, would you have any idea what I was talking about?
As a B2B tech PR agency, with SaaS clients in a variety of industries, we’ve come to know acronyms like these well. However, we still understand how confusing they can be — especially to someone new to the software as a service industry. Just starting out? Here are eight terms and acronyms everyone working with SaaS should know: