Over the past few years, we have seen many longtime SaaS companies go public, including industry leaders, Slack and Zoom. According to Gartner’s latest Cloud report, analysts anticipate the SaaS industry to hit $116 billion in 2020. As the SaaS industry continues to grow, companies need to align on strategies that can help increase their awareness. Which, in turn, can help companies stand out amongst their competitors. One way to increase awareness is by winning business or industry awards.
With its rapid growth partnered with powerful capabilities, artificial intelligence — also known as AI — can be divisive. Some fear a not-so-distant takeover with robots replacing human workers, driving up unemployment or driving down wages.