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Alyssa Rinehart

media coverage

3 Ways Employees Can Extend the Life of Media Coverage

By B2B PR Insights No Comments

Earned media coverage is highly sought after, though it is not always easily obtained. In today’s world, the media cycle is constantly churning at an unbelievable rate, giving many articles relevance for only a short period of time. However, your employees have the potential to be some of your company’s biggest advocates, extending the life of your media coverage far beyond what you could do alone.

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SaaS Industry Awards

Earning SaaS Industry Awards: 4 Honors Pluralsight Won Before Going Public

By Industry Perspective No Comments

Over the past few years, we have seen many longtime SaaS companies go public, including industry leaders, Slack and Zoom. According to Gartner’s latest Cloud report, analysts anticipate the SaaS industry to hit $116 billion in 2020. As the SaaS industry continues to grow, companies need to align on strategies that can help increase their awareness. Which, in turn, can help companies stand out amongst their competitors. One way to increase awareness is by winning business or industry awards.

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