(CHICAGO — August 23, 2018) — BLASTmedia, a national B2B SaaS PR agency, is announcing a partnership with TechStars Chicago. The B2B SaaS PR agency, which launched a dedicated tech startup PR program earlier this year, is the official PR partner for the Chicago Techstars accelerator program to advise the 2018 Class of Techstars Chicago.
“Accelerating the growth of startups is something that’s near and dear to our hearts,” explained Chris Lucas, BLASTmedia VP and tech startup PR program lead. “Our startup program was designed for B2B SaaS startups that need market awareness and a thought leadership presence now. Working with Techstars Chicago allows our team the chance to connect with and bring that value to additional companies in one of the fastest growing startup ecosystems — the midwest.”
As the official PR partner for the Techstars Chicago Accelerator, BLASTmedia will join Techstars Chicago mentors — which include leaders from tech brands like Kickstarter, Groupon and Paypal — as strategic advisors. In addition to joining the Class of Techstars Chicago 2018 during Techstars Demo Day on Oct. 4, Lucas and BLASTmedia president, Lindsey Groepper, are leading a half-day PR session for members of the 2018 Class. During the session, startup teams will learn how they can leverage PR and ways they can effectively use media relations to help grow their business.
“Our founders bring in big ideas in huge market,” said Rachael Feuerborn, Techstars Chicago program manager. “Big ideas lead by strong founders make the business ripe for media opportunities that could help propel their business. However, oftentimes, startups undervalue the power of PR to attract the customers, investors and employees they need as they scale. We partnered with an agency like BLASTmedia, with 13 years of experience working with B2B tech and SaaS companies, to offer PR strategies specifically tailored to tech startups, giving the 2018 Techstars Chicago founders a competitive edge.”
To learn more about the tech startup PR program or how your accelerator can partner with BLASTmedia, please visit https://blastmedia.com/tech-startup.
BLASTmedia is a national B2B SaaS PR agency that takes a holistic approach to PR, affecting multiple business levels. Through impactful media coverage, content development, and thought leadership, we influence customers, employees and investors to listen, trust and act.
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