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5 Under-The-Radar Tech Publications You Should Be Reading Now

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CNET, Engadget, TechCrunch. You’ve likely heard of them and know what they’re about. These are some of the top tech publications covering new gadgets, technology platforms and overall industry trends. While these industry publications are typically top-of-mind, there are so many other publications bringing fresh insight to the tech industry — especially for a B2B technology audience

We’ve outlined a few of our new favorite publications for tech industry news and perspective below.

Wirecutter

When customers are looking to buy the latest and greatest tech gadget, they likely research the device they’re interested in purchasing. There are many voices in the product review arena, but it’s difficult to find a credible voice that also understands the intersection of product price and functionality for the day-to-day user.

As a New York Times company, Wirecutter aims to be a source for quick information on various products. Wirecutter might still be under the radar, but with the New York Times as a partner, the site already has its foot in the door as a top tier source of product and gadget news.

BuzzFeed News

You’re probably familiar with BuzzFeed already if you’re a fan of listicles, quizzes and quick tutorials on how to make the best chicken-bacon-ranch quesadilla. All ‘Top 10’ lists aside, BuzzFeed is also a major resource for B2B technology news. In fact, The Atlantic labeled Buzzfeed as the most influential news organization in America today.

Because BuzzFeed is written (mostly) by millennials, for millennials, the publication aggregates news in an easy-to-read format, in a way that is ubiquitously accessible across platforms. Don’t let those listicles fool you – BuzzFeed is more than the articles about the top 10 ways potatoes are cooked.

The Hustle

After a period where they weren’t so popular, e-newsletters seem to be making a comeback, and in a big way. The Hustle, which according to a 2016 DigiDay article, boasts over 100,000 subscribers, is no exception.

The Hustle’s daily e-newsletter is of curated stories about the latest B2B technology and business news. Hitting your inbox at noon (ET) each day, The Hustle is a digestible version of what’s going on in the world and what the repercussions are, all wrapped up in a no-nonsense, authentic voice.

The Intercept

The Edward Snowden/NSA fiasco was quite the time for American journalists. After Snowden came forward in 2013, three such journalists banded together to form a new media organization, The Intercept. In creating the news source, the journalists dedicated themselves to fearless journalism, which is required when covering something like an NSA leak.

Today, The Intercept covers national security, politics, civil liberties, the environment, international affairs, technology, criminal justice, the media, and more. When it comes to having a firm stance on a controversial issue, The Intercept welcomes diverse – and unpopular – opinions in order to create well-rounded stories that dive to the core of the issue at hand.

The Next Web

The Next Web couples B2B technology news with engaging insights for a site that speaks to a smart – sometimes snarky – audience. Created by two guys looking for an event to showcase their startup, TNW is now part event, part news resource, part media company.

They cater content to what they call “Generation T,” a generation made up of the people that have a specific interest in and thirst for technology. They author not only articles about the latest in the largest B2C and B2B technology companies – Google, Apple, Amazon – but also find fresh, unique, conversational thought leadership pieces discussing various industry topics.


There you have it — five under-the-radar sources for consumer and B2B tech news. However, these outlets aren’t just worth adding to your reading list, they also each have growing, technology-focused audiences that could be an asset to your marketing efforts. So, next time you’re considering how best to get in front of your target audience, don’t limit yourself to CNET, Engadget and TechCrunch. The right story in The Hustle might be just the editorial coverage your company needs to generate real business impact.

Do you have an under-the-radar site you like to read? Let us know in the comments below.

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About Kelsey Koralewski

As an account manager, Kelsey enjoys getting to the heart of the story for her clients. With a keen eye for trending topics, she strategizes various pitch angles, scoring coverage in outlets including Forbes, DigitalTrends, ComputerWorld, TechRepublic and more. If you want to catch Kelsey in her native environment, you'll likely find her watching Bravo!, visiting the newest donut shop in town, reading or playing with her golden retriever.

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