Story Mining Guide

Most B2B SaaS marketers prioritize thought leadership. So why do such a small percentage consider their strategy to be successful? Because they’re not leveraging the full potential of thought leadership — and to do that, they must get into the heads of their company leaders and industry experts. That’s what story mining can offer.

In this guide, you’ll discover why story mining is such a valuable tool in your thought leadership arsenal, who makes for the best thought leaders to start, and what questions you can ask to gather their thoughts, opinions and “hot takes” that power successful thought leadership campaigns.