Branding Gone Awry

By September 8, 2008 July 29th, 2016 Industry Perspective

Colts vs Bears

Last night, several BLAST-ers were among the thousands of fans to take in the inaugural regular season Colts game at our city’s newest addition to the downtown skyline – Lucas Oil Stadium. While the Colts lost to Da Bears, the team and fans weren’t the only ones who were disappointed. The stadium’s $121 million sponsor also took a hit; one that, as media relations professionals, we all understand. The massive stadium was nicknamed “The Luke” by local media, and much to Forrest Lucas’ dismay, it has caught on with national press as well. The nickname doesn’t seem so bad on the surface, especially to someone like me, who isn’t too familiar with the lubrication industry. Dig a little deeper, and you’ll find that two competitors to Lucas Oil have very similar names – LukOil and Luke Oil Co. Ouch!

Members of the press are humans too, and sometimes mistakes like this happen. We’re always making sure we provide editors with all the appropriate information they need about our clients and their products. But occasionally, something will squeak through the editing process – $34.99 becomes $43.99, .net turns to .com, etc. We do everything we can to make sure that the media get the story straight, but sometimes we end up in the same boat as Mr. Lucas.


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BLASTmedia is a national PR agency specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results.

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