About The Author

Lydia Beechler

As BLASTmedia’s Director of Learning & Development, Lydia contributes to agency growth and expertise by creating opportunities for professional and personal development for BLAST’s employees. With a background in media relations and a passion for people, she leads the charge on training around everything from diving into new media relations tactics and exploring developments in the world of SaaS, to keeping up-to-date on agency tools. When she's not at work, you'll likely find Lydia out for a morning run or spending time with her husband and son.