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social media Archives - BLASTmedia

5 Tips to Effectively Use Media Coverage in Social Selling

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Social selling is the process of developing relationships as part of the overall sales process using common social networks such as LinkedIn, Twitter and Facebook. While there are numerous relationship-building tactics used throughout the entire sales process, social media can be an especially effective platform to engage with prospects during the early stages of the customer journey.

However, it’s important to remember that content used in social selling needs to be compelling and not loaded with self-serving, marketing messages. There’s a difference between effective social selling and simply pushing an advertisement. An effective way to make your messaging impactful is to utilize media coverage as a touchpoint with your target audience. Using media coverage works in social selling because it not only provides more opportunities to leverage and fully exhaust a campaign but also showcases your business and thought leaders’ industry expertise or product know-how through third-party validation. Read More

3 Things Social Media and Media Relations Share

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Laying the marketing foundation for a SaaS brand is no easy task. It takes hard work, strategy and a methodical touch to create a business that not only provides a good solution to customers but is a respected source of knowledge in the marketplace. While this takes time — read: years — strategies like social media and media relations are key to taking your brand from an idea to an industry name.

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Why your CEO should share media coverage on social media

Why Your CEO Should Share Media Coverage on Social Media

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Word-of-mouth referrals are the “golden egg” for sales. The marketing equivalent is media coverage. When a trusted journalist writes a positive story about your company or product, she is ultimately giving her stamp of approval for all the world to read.

Yet despite the power positive PR can have on almost every aspect of your business (from marketing to sales, to recruiting, to culture), many CEOs are not using social media to leverage online coverage. And understandably so! Your CEO is busy, and probably finds tweeting of lower priority than, say, raising a round of seed funding. But from a long-term perspective, using your CEO’s social media presence to amplify media endorsements can have a lasting impact.

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What a PR Pro Should Know – Collabor8, Live Streaming and Samsung’s PR Crisis

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Being a PR pro means knowing industry trends and using that information to secure awareness for clients. Are you familiar with the latest apps changing brand-to-influencer interactions? Do you know about social media trends that are potentially elevating PR campaigns? Are you up-to-date on international crises that teach worldwide PR lessons? Staying on top of industry trends is a challenge! Don’t you worry — we are here to help. Below are three stories to watch in PR, social media and marketing:

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It’s Social Media’s World, And We’re Just Living In It

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It’s no secret that we live in a world dominated by technology and social media, but do we truly realize the extent of its power? Whether it’s a celebrity feud fueled entirely by online chatter, or even the upcoming presidential election, social media has played a key role in all of it. Even if you’re not constantly scrolling through Twitter for the latest news, we have you covered! Read on to recap three of the top social media and tech stories for the month of July.

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Social Media Customer Service: Surprising Statistics

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80% of companies say they deliver exceptional social media customer service, but only 8% of their customers agree. Now considered an essential part of any company’s marketing scheme, customer service is more important than ever.

Below are a few surprising statistics and key takeaways from the Sysomos Customer Service training seminar, where Amber Naslund and Jay Baer discuss insightful customer service tactics to start incorporating immediately on your company’s social media profiles.

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