PR Drives SaaS Prospects to Purchase

B2B software decision makers don’t buy after the first touchpoint. We earn continuing product coverage, develop analyst relationships, and craft a thought leadership strategy that workin tandem to drive customers to purchase.

Click the case studies below to learn how PR efforts helped drive prospects to purchase.

Competitor Newsjacking

The acquisition of one well-known competitor by another provided an opportunity for Mediafly to increase mindshare and add value to the conversation.

Competitor Newsjacking

Lead-Driving Industry Research

BLASTmedia used trade outreach to support Vennli's new ebook. Within the first 18 days of the ebook going live, referral traffic from coverage drove more than 60 marketing-qualified leads.

Lead-Driving Industry Research

Continue the Customer Journey.

Step #4: Retention