PR Increases SaaS Brand Awareness

Media coverage is often your brand’s first touchpoint with a prospect, elevating awareness of the company, product or executives to the right audience — directing them into your sales funnel.

Click the case studies below to learn how PR helped to increase brand awareness for these brands.

Promoting Brand Campaign Leads to Direct ROI

BLASTmedia promoted Smartling’s brand campaign, helping increase sales including language services by 60%.

Promoting Brand Campaign Leads to Direct ROI

PR Supports Lead-Generation Strategy

BLASTmedia's PR efforts helped support Boardable's lead-generation strategy. Inbound free trials increased by 43% after engaging BLASTmedia.

PR Supports Lead-Generation Strategy

Becoming Part of the National Commentary

Inserting Greenlight Guru into national commentary helped to establish the B2B tech company as a thought leader in the med device industry.

Becoming Part of the National Commentary

Product Launch at AWS re:Invent

BLASTmedia helped CloudPassage establish authority and build momentum around a product launch at AWS re:invent.

Product Launch at AWS re:Invent

Positioning Company for Acquisition

Strategic PR efforts helped position Velostrata for acquisition by search giant, Google.

Positioning Company for Acquisition

Establishing New Vertical Awareness

PR efforts helped Bluelock break into the legal vertical. Bluelock surpassed all direct and indirect competitors within the legal space, owning 42% of the overall conversation by the end of the year.

Establishing New Vertical Awareness

Worker Personality Survey

Appirio engaged BLASTmedia to help raise awareness of the global cloud services company among key audiences, including HR professionals, IT leaders and CIOs.

Worker Personality Survey

Continue the Customer Journey.

Step #2: Consideration