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Resource Topics: Software as a Service business

Why PR Works for SaaS

Why PR Works for SaaS
Why PR Works for SaaS graphic

For SaaS companies, you might only think of PR when you have a significant announcement to make, like an acquisition or funding. But SaaS PR has evolved, and focusing only on major milestones can leave you in the dust of your competitors. From investors, customers, employees and partners, SaaS companies across the globe are realizing where SaaS PR fits into an overall marketing strategy.

Continue reading “Why PR Works for SaaS”
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